Why Property Management Is Going High Tech

| March 10, 2020

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As the property technology world develops, real estate firms are devoting more attention to how technology can help their businesses. Technology impacts real estate agents to an ever-increasing degree, and tools for every aspect of a real estate company are currently being developed. New programs and apps help manage and streamline real estate processes for realtors not just in the course of their everyday work but also when disasters strike. For example, in areas of the country that suffer from severe weather-related issues, property management can be extremely challenging for industry professionals and their clients. Software products recently released on the market, however, can help property managers connect with residents and track communications. With just a few clicks of a button, the software can ensure tenants get the help they need by using targeted text messages and phone calls. This greatly eases the stress on client and owner alike. More than half of commercial real estate agents are now using at least one form of property technology. Two common ways they’re using technology are to analyze performance and to manage accounts and properties on their lists. The goal of moving toward artificial intelligence (AI) in real estate is to give business owners the freedom to customize information technology to better fit the needs of their companies.

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