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. https://boomtownroi.com/resource-library/5-creative-ways-to-diversify-your-real-estate-lead-generation/
blog article
SHARESHARESHARE
5 CREATIVE WAYS TO DIVERSIFY YOUR REAL ESTATE LEAD GENERATION
In a modern real estate market, we recommend diversifying your lead generation marketing efforts in the same way that Wall Street investors diversify their stock portfolios. It helps minimize fluctuation between lead volume. It also reduces risk if one of your lead sources were to collapse. You may be doing pretty well within your sphere from referrals alone. But if you want to build a sustainable and scalable business, it is important to diversify your marketing efforts. That means, don’t rely solely on referrals, or online leads. Test out a variety of methods in order to build your pipeline. If you want to grow enough to become a team leader or broker/owner of a thriving business, you’ll need to establish sustainable lead generation strategies to provide enough leads (for yourself or for your agents). READ MORE