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. https://www.realtrends.com/blog/the-use-of-big-data-and-artificial-intelligence-in-real-estate-brokerage
blog article
SHARESHARESHARE
USING BIG DATA AND ARTIFICIAL INTELLIGENCE IN REAL ESTATE BROKERAGE
We’ve seen AVM increase over the past 10 to 15 years. The Zestimate wasn’t the first, but it became the most widely known. There are numerous others. The iBuying companies are using this data to purchase more efficiently and sell more effectively, which is an essential part of their value proposition. The next area is data about agent behavior so that brokerage firms can develop profiles of them in an attempt to discern the likelihood that they will succeed in real estate brokerage or whether they are prone to move from one brokerage to another. Companies, such as Terradatum, Trendgraphix, and Real Data Strategies, offer tools to give some insights already. They are now joined by firms like Relitix, which is going even deeper in the use of intelligent systems to provide even more granular advice and targeting than ever before in these two areas. We also know that some of the national brands are looking at this kind of data closely. READ MORE