MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
PRnewswire | March 23, 2023
Evocalize, the industry-leading technology that powers many of the largest, most effective cross-channel digital marketing solutions, is excited to announce its partnership with Side, the industry's only real estate brokerage platform that empowers top-producing agents, teams and indies to create and grow their own business. Together, Evocalize and Side are drastically improving the way real estate agents approach local digital marketing on Google, Facebook, and Instagram by allowing the most sophisticated lead generation programs to be launched with push-button ease.
The partnership allows Side to offer its network of market-leading boutiques a powerful new tool for reaching and engaging their target audiences. Side's Digital Campaign Builder, powered by Evocalize technology, will leverage full MLS integration to provide highly-targeted, data-driven campaigns that reach consumers at the most opportune times and in the most relevant locations. Users can easily designate the program they want to launch, in which geographic area, and how much they want to spend. Once a campaign is approved, the technology will automatically optimize spend across Google, Facebook, Instagram and TikTok, displaying their ads on the channels most likely to drive engagement and quality leads.
Evocalize's technology supports businesses across industries, including residential and commercial real estate, mortgage, insurance, senior living, financial services, restaurants, franchises, travel and more. Its Collaborative Marketing Platform with EVOLVE artificial intelligence layer is designed to help national brands and technology platforms, like Side, take the complexity out of local digital advertising for themselves and their distributed users. The platform uses real-time data for automation and machine learning algorithms to optimize performance across multiple ad platforms, ensuring that ads are seen by the right people, in the right place, at the right time.
"We are excited to be partnering with Side, a company with a strong track record of empowering the most successful agents and teams in the industry. The common goal of both of our companies is to empower local agents and operators with the tools they need to grow their business," said Evocalize CEO, Matthew Marx. "Together, we are making it easier than ever for agents in the Side community to achieve their local marketing goals using the most sophisticated, data-driven techniques in just a few clicks."
The partnership between Evocalize and Side is a game-changer for agents and teams looking to invest in local digital advertising and stand out in their local markets. With Side's expertise and Evocalize's innovative technology, boutique companies in Side's network can now reach their growth targets more effectively and efficiently than ever before.
About Evocalize
Evocalize's Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a partner in Facebook's Real Estate Top Provider Initiative and is a recipient of HousingWire's Tech100 awards in both Real Estate and Mortgage. Evocalize's technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures and Habanero Ventures. For more information, visit evocalize.com.
About Side
Side is the only brokerage platform that exclusively partners with top-performing agents, teams and independent brokerages to create and grow their own boutique brands without the cost, time or risk of operating a brokerage. Side's proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their businesses and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit side.com.
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REAL ESTATE TECHNOLOGY, INVESTMENTS
PRnewswire | March 24, 2023
ATTOM, a leading curator of land, property, and real estate data, has announced the launch of Property Navigator, an easy-to-use solution offering instant nationwide access with a wide array of search capabilities and detailed property information for residential and commercial properties.
Property Navigator offers quick access to property information, market analysis, comparables, and more for over 155 million properties nationwide. The solution serves real estate agents, investors, appraisers, and enterprise organizations. Customers can get started with Property Navigator in minutes and access over 300 data points and presentation-ready property reports. With the solution, customers save time and make informed data-driven decisions.
"As our data footprint continues to expand, so do our data solutions, in order to meet the challenges and opportunities in today's market, while continuing our mission of increasing real estate transparency," said Todd Teta, chief technology and product officer at ATTOM. "Our Property Navigator solution offers convenient access to our vast data warehouse, providing valuable insights for today's market challenges and opportunities while increasing real estate transparency."
Our scaled plans and pricing selection lets you choose the best option that is right for you and your business. All plans come with full access to nationwide property & comparable data with powerful search and filtering capabilities.
With Property Navigator:
Search and find properties with a variety of criteria – occupancy, equity, default status, lender, etc.
Map search by neighborhood, school district, or custom-drawn areas for micro-accuracy.
Access ownership information along with contact details and phone numbers.
Find off-market and distressed properties.
Download presentation ready property reports with detailed list exports.
Determine property value based on multiple AVMs and other analytical tools.
Property Navigator supports a range of industries, whether researching a particular property or multiple properties that fit certain conditions, in an all-in-one easy-to-use subscription, featuring an array of details that help real estate professionals, brokerages, investors, appraisers, and more gain that competitive edge.
About ATTOM
ATTOM provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, property navigator and more. Also, introducing our newest innovative solution, that offers immediate access and streamlines data management – ATTOM Cloud.
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REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
The Premier Property Group | March 14, 2023
One of the largest residential and independent real estate brokerage in Northwest Florida and an affiliate of Luxury Portfolio International®, The Premier Property Group, recently announced it has acquired a significant stake in Bay County, Florida based, Beachy Beach Real Estate, one of the region's most well-known, independently owned real estate brokerages. The terms of the transaction's finances were not disclosed.
The acquisition of the significant stake signifies the Walton County-based company's expansion into Bay County, anchored by Panama City Beach and Tyndall Air Force Base and advancing its long-term growth trajectory in Florida and the Southeastern United States. The Premier Property Group was established in 2008 by Keith Flippo and Bob Parks. With a team of over a hundred agents and staff, it has also led luxury sales across the region. As a result, it is consistently ranked among the top Brokerages in the Florida Panhandle.
Beachy Beach Real Estate was established in 2010 by Broker/Owner Karen Smith and is based in Panama City Beach. It will continue to operate under its current name and branding after The Premier Property Group acquired a significant stake, now benefiting from the combined strength will boost the company's rank to the number one in the Bay County's independent brokerages. With 20+ years of industry experience, Smith is admired for her leadership, expertise, and extensive community involvement. She will continue to head Beachy Beach Real Estate and, along with her current executive team, will manage day-to-day operations.
About The Premier Property Group
The Premier Property Group is one of the largest independent real estate firms in Northwest Florida. The company has been a consistent leader of sales in the region since its first year of operations, and it has been ranked in the top 10% of luxury sales by the Emerald Coast Association of Realtors. It offers experienced and knowledgeable agents in Okaloosa, Walton, and Bay counties who specialize in residential, commercial, and new development real estate. In addition, it serves the 30A, Sandestin, Destin, and Panama City Beach regions of Florida from three convenient locations in Seacrest Beach /Rosemary Beach, WaterColor, and Grand Boulevard at Sandestin.
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