Q&A with Tom O'Regan, CEO at Madison Logic

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Media 7 | July 2, 2021

Romi Mahajan, Chief Marketing Officer & Chief Revenue Officer at Quantarium possesse skills in building deep relationships, seeing markets before they burgeon, and in applying socio-political concepts to business. I have 3 pillars on which I pursue opportunities: People, Impact, and Autonomy.

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MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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REAL ESTATE TECHNOLOGY, AGENT

Businesswire | March 27, 2023

Cloze, an AI-based intelligence provider focused on the real estate market, announced today that Brown Harris Stevens (BHS), the premier privately held real estate brokerage, has successfully rolled out Cloze CRM as part of its market-leading BHSOne initiative. Within just six weeks, adoption of Cloze CRM has overachieved its initial targets, driven initially by a highly successful internal marketing campaign that itself used Cloze, and fueled further by agent-to-agent recommendations from early adopters. “We looked at many different CRMs, and Cloze gave us three clear reasons why it was the only partner for us,” said Matthew Leone, chief marketing officer at Brown Harris Stevens. “First, there was no barrier to entry. We were amazed at how easy it was to log in, create an account, and get onboarded. Second, you can access all of its functionality through its mobile application—our agents are in front of their phones 100% of the time. And finally, the integration of artificial intelligence was a game changer. We’ve seen how it can as a virtual assistant suggest the proper prospecting steps and touchpoints with everyone in their sphere of influence leading to a higher engagement rate.” In contrast to typical CRMs that expect agents to constantly update and log their activities and contacts into the system, Cloze silently manages that busywork in the background without disrupting an agent’s daily workflows. Through the insights extracted from agent communications, Cloze CRM flags action items and due dates and recommends how, when, and why to reach out to new and previous clients, highlighting special events, birthdays, or anniversaries, for example, or bubbling up contacts that could benefit from outreach. “Cloze is by far the best CRM I have ever used,” described Holly Smith, an agent affiliated with BHS’ Palm Beach office. “The AI features are amazing. It reminds you each morning who you need to follow up with, logs and attaches all calls and emails to a contact, and even writes emails for you with AI.” As part of an internal use case, BHS’ marketing team used Cloze to increase email engagement rates from 10-20% to 80-100% by delivering customized, relevant content to each of the brokerage’s 2,500+ agents. Such customization was made possible because Cloze combines a robust template library with automated processes and AI-generated insights, making it simple to provide highly customized content relevant to each recipient and to do so at scale. The result has been the ability to reach more people in less time with more authenticity. “Our goal was to provide a tool that would make our agents and managers more efficient in communicating while helping them keep on top of tasks, even as they’re managing multiple deals at different points in the home-buying process,” explained BHS CTO Chris Reyes. “Cloze not only met those expectations, but exceeded them.” For more information on how BHS agents are deriving value from Cloze CRM, check out the case study and video interview at https://blog.cloze.com/cloze-crm/cloze-the-ai-driven-game-changer-for-brown-harris-stevens/. About Cloze Cloze’s artificial intelligence (AI)-powered real estate platform translates everyday communications into actionable insights that brokerages and their agents use to close more deals, drive higher revenue, and increase profitability. Cloze achieves this by strengthening relationships, reducing manual work, driving a more consistent lead-to-close experience, and improving both marketing ROI and overall closure rates. Cloze’s full suite of real estate solutions includes Cloze CRM, Cloze Marketing, Cloze Leads, and Cloze AI Insights. To learn more, visit cloze.com. About Brown Harris Stevens Brown Harris Stevens (BHS) is one of the most prominent privately-held real estate firms in the world. Established in 1873, BHS has historically dominated the luxury, high-end market. With more than 2,500 agents across the East Coast, the company oversees the sale of marquee properties worldwide, including property management and new development marketing, from its headquarters in New York City and its offices throughout the Tristate area, Palm Beach, and Miami. Learn more at www.bhsusa.com.

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REAL ESTATE TECHNOLOGY, INVESTMENTS

PRnewswire | March 24, 2023

ATTOM, a leading curator of land, property, and real estate data, has announced the launch of Property Navigator, an easy-to-use solution offering instant nationwide access with a wide array of search capabilities and detailed property information for residential and commercial properties. Property Navigator offers quick access to property information, market analysis, comparables, and more for over 155 million properties nationwide. The solution serves real estate agents, investors, appraisers, and enterprise organizations. Customers can get started with Property Navigator in minutes and access over 300 data points and presentation-ready property reports. With the solution, customers save time and make informed data-driven decisions. "As our data footprint continues to expand, so do our data solutions, in order to meet the challenges and opportunities in today's market, while continuing our mission of increasing real estate transparency," said Todd Teta, chief technology and product officer at ATTOM. "Our Property Navigator solution offers convenient access to our vast data warehouse, providing valuable insights for today's market challenges and opportunities while increasing real estate transparency." Our scaled plans and pricing selection lets you choose the best option that is right for you and your business. All plans come with full access to nationwide property & comparable data with powerful search and filtering capabilities. With Property Navigator: Search and find properties with a variety of criteria – occupancy, equity, default status, lender, etc. Map search by neighborhood, school district, or custom-drawn areas for micro-accuracy. Access ownership information along with contact details and phone numbers. Find off-market and distressed properties. Download presentation ready property reports with detailed list exports. Determine property value based on multiple AVMs and other analytical tools. Property Navigator supports a range of industries, whether researching a particular property or multiple properties that fit certain conditions, in an all-in-one easy-to-use subscription, featuring an array of details that help real estate professionals, brokerages, investors, appraisers, and more gain that competitive edge. About ATTOM ATTOM provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, property navigator and more. Also, introducing our newest innovative solution, that offers immediate access and streamlines data management – ATTOM Cloud.

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REAL ESTATE TECHNOLOGY, BUYING/SELLING

PRnewswire | March 28, 2023

Lone Wolf Technologies ("Lone Wolf"), the leader in residential real estate software, is excited to introduce the newest innovation in Cloud CMA: Live buyer tours. Buyer tours, already one of Cloud CMA's most popular report types, connect with MLS data to provide clients with a better sense of what they're looking at when they are touring homes. The new live buyer tours turn previously static reports into dynamic ones—with easy-to-read, real-time data on any device. "We're making it possible for real estate professionals to take the reports they already provide and put them directly into the hands of their clients—wherever they are," said Jimmy Kelly, CEO of Lone Wolf. "This new feature is a significant improvement to the overall client experience that Cloud Agent Suite helps professionals offer, greatly improving convenience and understanding for everyone involved in the home-buying experience." With live buyer tours, clients have instant access to the most relevant information about their favorite listings, including: A real-time list of showings, organized by time, for simpler schedule management on showing days Comprehensive details that include drive time, directions, and other logistics so agents and clients stay on time and on the same page Live feedback fields that share directly with their agent so clients can actively participate in tours and take notes for later discussion And more! "As real estate continues to shift in an increasingly digital direction, real estate professionals need to be able to follow suit," said Greg Robertson, GM of MLS at Lone Wolf. "With this improvement to buyer tours, agents can provide their clients with the option that best fits their needs through the home buying process—whether they prefer a classic report or a digital one. This will empower agents to own every moment and turn tours into transactions through the upcoming busy spring selling season." With over 300,000 CMA reports generated every month, Cloud CMA is the industry's most popular tool for transforming static, generic CMAs into visually stunning and informative presentations that empower real estate agents to win more listings and attract new prospects—as well as nurture clients over time with a regular cadence of reports on their home's value. This new feature is part of Lone Wolf's continuing mission to adapt and improve features and benefits across all solutions and software, ensuring that professionals and their clients alike have access to the best technology—where and when they can use it most. Users of Cloud CMA will find this feature waiting for them in their dashboards, and agents can sign up for Cloud CMA for a limited-time free trial here. About Lone Wolf Technologies Lone Wolf Technologies is the North American leader in residential real estate software, serving over 1.5 million real estate professionals across Canada, the U.S., and Latin America. With cloud solutions for agents, brokers, franchises, MLSs and associations alike, the company provides the entire real estate industry with the tools they need to amaze clients, build their business, and improve profits-from transactions to back office, insights, and more, all in one place. Lone Wolf's head offices are located in Cambridge, ON, and Dallas, TX.

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