Q&A with Romi Mahajan, Chief Marketing Officer & Chief Revenue Officer at Quantarium

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

REAL ESTATE TECHNOLOGY, INVESTMENTS

Inside Real Estate and BoomTown | January 24, 2023

BoomTown and Inside Real Estate recently announced their merger to establish the industry's premier residential real estate technology firm. This merger will create a residential real estate software and services market leader in product and customer categories. After the acquisition, Inside Real Estate may help top franchises, brokerages, teams, and agents better manage their operations. Its research and development (R&D) and customer service will also help the new company come up with new ideas and help real estate agents get ahead quickly. Both missions help real estate professionals succeed. Grier Allen, CEO of BoomTown, expressed, "This is the first day of an exciting new chapter for BoomTown and our clients." He further added, "Joining Joe and the talented Inside Real Estate team enables us to continue on our combined mission to serve the real estate industry with world-class technology and services. With a clear vision for the future, we look forward to accelerating the pace of innovation to fuel our clients' growth and success." (Source – Newswire) Inside Real Estate and BoomTown have a history of providing high-value, innovative solutions that help real estate professionals improve business outcomes, gain a competitive edge, and increase transactions and revenue. The merger will create the largest and most active community of high-performing real estate professionals and combine award-winning technological solutions, top-tier client support, and services offered by both companies. When pooled, these assets and supports will allow us to accomplish - the best user experience in the front office, the most advanced back office software, a dynamic marketplace, and a global network of technology partners, and the most- innovative homeownership solutions in the business. Nick Macey, President of Inside Real Estate, said, "This combination brings together significant capability to innovate as a true technology partner and support the needs of our customers." "Our passionate, capable team is committed to leading with the features, products and solutions that drive agent, team, brokerage and enterprise brand success," he concluded. (Source – Newswire) About Inside Real Estate Over 4 lakh leading brokerages, agents, and teams trust Inside Real Estate, a fast-growing, independently-owned real estate software company. kvCORE platform, its flagship product, is the industry's most modern and comprehensive solution for broker growth at every level. Inside Real Estate's 250 outstanding workers and accomplished leadership team enable them to innovate and succeed for their growing customer base. About BoomTown BoomTown gives its users a mobile app for agents on the go, transaction management, commissions, and accounting, a mobile website that can be customized and linked to local MLS data, personalized advertising, lead creation services, and more.

Read More

MARKET OUTLOOK,REAL ESTATE INVESTMENT

MLG Capital | January 11, 2023

MLG Capital, a frontrunner in diverse private real estate investments, recently announced that its acquisitions in 2022 topped $1.2 billion, setting another company record. Notably, the company's first year with $1 billion in asset acquisitions was 2021. It also continued to achieve success over the past year by acquiring 1.8 million square feet of commercial space in over 7,100 multifamily apartment units and 14 states. MLG announced its sixth diversified fund in May 2022, aiming to raise $400 million in equity. The company's latest product, MLG Legacy Fund, also witnessed significant growth. With only two years since its establishment, the fund has already amassed over $700,000,000 in property holdings. MLG's achievements also led to national and regional recognition in 2022. For two years in a row, Inc. 5000 named it as one of the fastest-growing private companies in the United States. Additionally, GlobeSt. Real Estate Forum has named the company a Multifamily Influencer while Milwaukee Business Journal has named it one of Milwaukee's 'Best Places to Work'. Individual employees also earned distinctions, including Rising Star by Multi-Housing, News Woman of Influence by GlobeSt. Real Estate Forum, and so on. Senior Vice President of MLG Capital, David Binder, said, "MLG has invested in over $5.6 billion of transactions, which is the total of sold assets and the estimated current value of current investments as of Q3 2022. This figure represents approximately 39.5 million square feet of assets, inclusive of more than 33,900 multifamily apartment units across the country, further strengthening our diverse portfolio and positioning us as a leader in the industry." He also said, "Paramount to our growth and successes this past year is the strong support and trust from our valued investor and deal partners across the country. As we look ahead to 2023, we will continue to focus on finding smart real estate deals across the country by working with best-in-class deal partners, with a dedication to transparency, absolute integrity and making a difference while making a living." (Source: Accesswire) About MLG Capital MLG Capital is a private equity investment firm and direct real estate operator. Its primary goal is to increase the value of its clients' holdings. Investors around the United States trust the company because of its solid reputation and track record of positive returns, built up over 35 years of business. The current department portfolio includes more than 33,900 apartment units. Investing with MLG Capital, the investors relish tax efficiency, prioritized returns and geographic, asset type and real estate manager diversifications.

Read More

AGENT, MORTGAGE AND LENDING

Knock | January 25, 2023

Knock, an innovative fintech company, announced on January 24, 2023, that agents and consumers would no longer have to choose between working with their local or national lenders. The company informed that any lender or agent can now add a no-interest equity advance loan from Knock to almost any conventional or jumbo mortgage to increase the benefits of Knock Home SwapTM. In addition, homeowners can win their desired property and move on their timeline by matching Knock Home Swap Equity Advance with a purchase mortgage. Knock Co-Founder and CEO Sean Black stated, "Since 2015, our mission has been to empower people to move freely, and we have continued to raise the bar when it comes to making the process of buying and selling homes simple, certain and cost-effective." "Many companies offer home loans, but no one else offers the Home Swap. By partnering with lenders, we are making it easier for consumers to get the benefits of leveraging the equity in their current house to buy their dream home without any of the hassles that typically come with buying and selling, including the ability to avoid moving twice and living through repairs and showings," he added. (Source – Cision PR Newswire) Before putting their current house on the market, a homeowner can use Knock Home Swap Equity Advance to make a firm offer, negotiate, and close quickly on the home they want. Knock Home Swap Equity Advance loan can also be used to make up to a 30% down payment, buy down the mortgage rate, cover closing expenses, cover up to $35,000 in home preparation costs to sell the old house for top cash, and pay up to six months of mortgage payments on the previous house. Besides, Knock's Home Prep & Marketability Allowance gives access to its approved contractor network and pays all bills out of homeowners' equity. About Knock Knock was started in 2015 by founding team members of Trulia.com. Since then, it has raised more than $600 million in debt and equity from top investors. National Association of Realtors® is a strategic investor in Knock through its investment arm, Second Century Ventures. This means that Knock's homeownership solutions can be sold to its clients by its 1.5 million members. The company currently operates 72 markets across the country but wishes to expand to 100 by 2023.

Read More