Home > Companies > C-Suite On Deck > Q&A with Romi Mahajan, Chief Marketing Officer & Chief Revenue Officer at Quantarium

Q&A with Romi Mahajan, Chief Marketing Officer & Chief Revenue Officer at Quantarium

Media 7 | July 2, 2021

Romi Mahajan, Chief Marketing Officer & Chief Revenue Officer at Quantarium possesse skills in building deep relationships, seeing markets before they burgeon, and in applying socio-political concepts to business. I have 3 pillars on which I pursue opportunities: People, Impact, and Autonomy.


Salespeople have to be considered a dynamic part of every process. They are not there to be passively “trained” but instead to be an organic part of the product process.


MEDIA 7: Could you please tell us a little about yourself? What interested you to pursue a career in Artificial Intelligence?
ROMI MAHAJAN: I have multiple interests and only got to really focusing on what one might call “Career” in my mid-twenties.  At that point, I was already late to the game.  I had the luck of accidentally getting into Tech and then joining Microsoft when I was just learning how to really work hard and to “lead” projects and people.  Once in Tech, I feel I was a quick study and via reading, learning, participating in industry, having the good fortune to having senior roles, investing, and partnering with fantastic people, I got into AI.  Once you’re in, you never leave!


M7: What according to you is the role of Artificial Intelligence and Machine Learning in real estate?
RM: The role of AI and ML in Real Estate is vast- AI can impinge on/improve/enhance almost every part of the RE buying, selling maintaining, and exchanging processes.  In some of these steps, AI is best used in conjunction with humans, in other steps, AI can take over.  Ultimately, we have to remember that RE is the largest asset class in the world, and constitutes one of the most important areas of the Economy.  From Valuations to Analytics, from Buyer-Seller matching to Customer Experience, from process enhancement to propensity models, AI can be Queen and King.


Don’t chase things or put up with nasty people just because “eventually” you’ll get somewhere.  If work kills happiness then you don’t have a shot at a decent life.

M7: How do you ensure that your sales team understands and presents the products in an engaging manner?
RM: There is no easy answer. Salespeople have to be considered a dynamic part of every process. They are not there to be passively “trained” but instead to be an organic part of the product process. That investment and synergy do the trick.


M7: What are the major advertising and marketing tools you use to hike up the brand awareness of your company?
RM: A Marketer uses many tools but tools need to be thought of a secondary to goals, audiences, and strategies. Tools and Channels do not define Marketing; Marketing goals and ideas, audiences and intentions—these should inform the tools you use.  For me, my three most valuable tools are email, real conversations, and friendships made over a glass of wine.


You never know the exact reason for a marketing outcome so stop pretending Marketing is a science. It isn’t.

M7: You are also associated with Data Hunters and FinLedger simultaneously. What is your secret to maintaining a healthy balance between work and personal life?
RM: I am associated with dozens of organizations and businesses.  I have an incredibly interesting work life and a vibrant personal life.  It is a strange thing to distinguish between the two- do what you love to do with people you like to work with.  Don’t chase things or put up with nasty people just because “eventually” you’ll get somewhere.  If work kills happiness then you don’t have a shot at a decent life. 


M7: The marketing mantra you swear by?
RM: Pater Semper Incertus Est.  You never know the exact reason for a marketing outcome so stop pretending Marketing is a science.  It isn’t.
And second:  Audience first, Channel second.

ABOUT QUANTARIUM

Quantarium is the leading AI Company in residential real estate. With the leading AVM and analytics platform and the most comprehensive data lake of US residential properties, Quantarium customers span Mortgage, Banking, Insurance, and other large parts of the RE ecosystem.

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Read More

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Pineapple Financial Inc. Expands Mortgage Services to Western Canada

Newswire | May 31, 2023

Pineapple Financial Inc. (PAPL: Reserved), the tech-focussed mortgage brokerage with an integrated network of partner brokerages and agents across Canada, is pleased to announce it will now be offering mortgage services in Western Canada via their alliance with Pineapple Canada Lending House. Pineapple is excited to provide more Canadians with its revolutionized approach to mortgage services through this market expansion. "Our goal at Pineapple has always been to give as many Canadians as possible the opportunity to purchase a home," said Shubha Dasgupta, Co-Founder and Chief Executive Officer of Pineapple. "To achieve this, we've simplified the journey through data-driven processes and intelligent technology, all while strategically and sustainably expanding our presence in the Canadian market. Thanks to our alliance with Canada Lending House, Pineapple will be able to provide more homebuyers and brokers across Canada with the best experience and products the industry has to offer." Since its inception, Canada Lending House has offered brokers an established system of training and extensive support services to accelerate their success rate by eliminating time-consuming processes. Pineapple Financials' innovative, automated and digitalized technology approach will supercharge the Canada Lending House system to provide their brokers with a streamlined approach that will free up more time to focus on result-driven tasks and building relationships. "We are thrilled to join the Pineapple network and bring the future of mortgage brokering across British Columbia," said Harbir Dhillon, Managing Broker at Pineapple Canada Lending House. "Our focus is dedicated to providing small-town brokers with the most advanced, digital tools that are not often available. Our partnership with Pineapple Financial will improve on delivering that experience and augment our proven system of time-saving processes designed to accelerate a broker's career." Harbir continued by saying, "After our brokers complete the Pineapple training program, they will be able to focus 100% of their attention on the things that matter most - providing superior customer service and deal-generating activities." The expansion into Western Canada is proof of Pineapple's ambition to build momentum and drive its growth. The company is expanding its business presence nationwide, all while modernizing the Canadian mortgage industry. Even as the real estate landscape has changed significantly over the past 12 months with higher interest rates and turbulent conditions, Pineapple has continued providing mortgage-seeking Canadians nationwide with the best service and solutions to meet their needs today and into the future. "We are honoured to partner with Canada Lending House," said Christa Mitchell, Chief Strategy Officer at Pineapple. "This partnership is key to unlocking Pineapple's national expansion and delivering on our commitment to provide the best service and mortgage solutions to borrowers across Canada." About Pineapple Pineapple is a leader in the Canadian mortgage industry, breaking the mould by focusing on both the long-term success of agents and brokerages and the overall experience of homeowners. With approximately 700 brokers within the network, Pineapple utilizes cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their ultimate dream of owning a home. Pineapple is active within the community and is proud to sponsor cancer charities across Canada, where proceeds from every transaction go to improving the lives of fellow Canadians touched by cancer. Visit www.gopineapple.com for more information. About Pineapple Canada Lending House Pineapple Canada Lending House is a trusted and established Mortgage Brokerage in British Columbia, Canada, with over 20 years of experience serving the community. They have built a reputation for providing their clients with industry-leading solutions, world-class customer service, and access to a wide range of mortgage products and services. They bring a new flavour to mortgage brokering and are proud to offer big-city perks to smaller communities across BC.

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REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT

Altarea and Tikehau Capital Join Forces to Launch a European Real Estate Credit Platform

Businesswire | June 02, 2023

Altarea and Tikehau Capital (Paris:TKO) announce today the launch of a Real Estate Credit platform targeting €1bn with €200m already secured from both sponsors ensuring strong alignment of interest. The fund’s strategy will aim at bridging an anticipated wide liquidity gap in the market across a range of property types that will potentially include office, retail, industrial, residential, logistic and hospitality. The platform will address a broad array of situations by providing flexible capital solutions to real estate sponsors and corporates, with a primary focus on asset-backed and traditional corporate financings, notably through junior mezzanine or whole loan debt instruments. This platform will leverage on Tikehau Capital and Altarea’s complementary expertise in private credit and real estate asset classes, providing investors with unique access to the groups’ pipelines and strong networks to identify the most attractive investment opportunities. Altarea and Tikehau Capital have long-standing relationships and successful experience, investing together or in similar strategies. "We are excited to launch our Real Estate Credit platform as we see a number of upcoming potential attractive opportunities throughout Europe," said Antoine Flamarion, co-founder of Tikehau Capital. "Tikehau Capital has a strong track record in real estate and private credit, and we believe that this platform will offer investors potential attractive returns while providing much-needed financing solutions for European property owners and developers, in particular in an environment where interest rates are rising sharply and liquidity dries up." "We believe there is a strong momentum to initiate this strategy today. Real Estate companies and sponsors are still adjusting to the new environment with higher interest rates, more difficult refinancing ahead and progressive price discovery on asset values across all asset classes." said Alain Taravella, Executive Chairman and Founder of Altarea. "Altarea brings a wealth of expertise in Real Estate from an equity perspective as an investor and a developer, providing deep insight into project risk assessment and the capacity to manage complex situations." Tikehau Capital already has a solid track record in real estate credit through its special opportunities franchise and has completed 15 investments to date in the space, for a total of c.€500m. The platform and investment process will be guided by Maxime Laurent-Bellue, Head of Tactical Strategies at Tikehau Capital. About Tikehau Capital Tikehau Capital is a global alternative asset management group with €39.7 billion of assets under management (at 31 March 2023). Tikehau Capital has developed a wide range of expertise across four asset classes (private debt, real assets, private equity and capital markets strategies) as well as multi-asset and special opportunities strategies. Tikehau Capital is a founder led team with a differentiated business model, a strong balance sheet, proprietary global deal flow and a track record of backing high quality companies and executives. Deeply rooted in the real economy, Tikehau Capital provides bespoke and innovative alternative financing solutions to companies it invests in and seeks to create long-term value for its investors, while generating positive impacts on society. Leveraging its strong equity base (€3.1 billion of shareholders’ equity at 31 December 2022), the firm invests its own capital alongside its investor-clients within each of its strategies. Controlled by its managers alongside leading institutional partners, Tikehau Capital is guided by a strong entrepreneurial spirit and DNA, shared by its 742 employees (at 31 December 2022) across its 14 offices in Europe, Asia and North America. Tikehau Capital is listed in compartment A of the regulated Euronext Paris market (ISIN code: FR0013230612; Ticker: TKO.FP). About Altarea Altarea is the French leader in low-carbon urban transformation, with the most comprehensive real estate offering to serve the city and its users. In each of its activities, the Group has all the expertise and recognised brands needed to design, develop, market and manage tailor-made real estate products. Altarea is listed in compartment A of Euronext Paris. For more information, please visit: www.altarea.com.

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