Q&A with Romi Mahajan, Chief Marketing Officer & Chief Revenue Officer at Quantarium

Media 7 | July 2, 2021

Romi Mahajan, Chief Marketing Officer & Chief Revenue Officer at Quantarium possesse skills in building deep relationships, seeing markets before they burgeon, and in applying socio-political concepts to business. I have 3 pillars on which I pursue opportunities: People, Impact, and Autonomy.


Salespeople have to be considered a dynamic part of every process. They are not there to be passively “trained” but instead to be an organic part of the product process.


MEDIA 7: Could you please tell us a little about yourself? What interested you to pursue a career in Artificial Intelligence?
ROMI MAHAJAN:
I have multiple interests and only got to really focusing on what one might call “Career” in my mid-twenties.  At that point, I was already late to the game.  I had the luck of accidentally getting into Tech and then joining Microsoft when I was just learning how to really work hard and to “lead” projects and people.  Once in Tech, I feel I was a quick study and via reading, learning, participating in industry, having the good fortune to having senior roles, investing, and partnering with fantastic people, I got into AI.  Once you’re in, you never leave!


M7: What according to you is the role of Artificial Intelligence and Machine Learning in real estate?
RM:
The role of AI and ML in Real Estate is vast- AI can impinge on/improve/enhance almost every part of the RE buying, selling maintaining, and exchanging processes.  In some of these steps, AI is best used in conjunction with humans, in other steps, AI can take over.  Ultimately, we have to remember that RE is the largest asset class in the world, and constitutes one of the most important areas of the Economy.  From Valuations to Analytics, from Buyer-Seller matching to Customer Experience, from process enhancement to propensity models, AI can be Queen and King.


Don’t chase things or put up with nasty people just because “eventually” you’ll get somewhere.  If work kills happiness then you don’t have a shot at a decent life.

M7: How do you ensure that your sales team understands and presents the products in an engaging manner?
RM:
There is no easy answer. Salespeople have to be considered a dynamic part of every process. They are not there to be passively “trained” but instead to be an organic part of the product process. That investment and synergy do the trick.


M7: What are the major advertising and marketing tools you use to hike up the brand awareness of your company?
RM:
A Marketer uses many tools but tools need to be thought of a secondary to goals, audiences, and strategies. Tools and Channels do not define Marketing; Marketing goals and ideas, audiences and intentions—these should inform the tools you use.  For me, my three most valuable tools are email, real conversations, and friendships made over a glass of wine.


You never know the exact reason for a marketing outcome so stop pretending Marketing is a science. It isn’t.

M7: You are also associated with Data Hunters and FinLedger simultaneously. What is your secret to maintaining a healthy balance between work and personal life?
RM:
I am associated with dozens of organizations and businesses.  I have an incredibly interesting work life and a vibrant personal life.  It is a strange thing to distinguish between the two- do what you love to do with people you like to work with.  Don’t chase things or put up with nasty people just because “eventually” you’ll get somewhere.  If work kills happiness then you don’t have a shot at a decent life. 


M7: The marketing mantra you swear by?
RM:
Pater Semper Incertus Est.  You never know the exact reason for a marketing outcome so stop pretending Marketing is a science.  It isn’t.
And second:  Audience first, Channel second.

ABOUT QUANTARIUM

Quantarium is the leading AI Company in residential real estate. With the leading AVM and analytics platform and the most comprehensive data lake of US residential properties, Quantarium customers span Mortgage, Banking, Insurance, and other large parts of the RE ecosystem.

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Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

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Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

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MEDIA 7 | December 5, 2019

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MEDIA 7 | November 28, 2019

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MLG Capital, a frontrunner in diverse private real estate investments, recently announced that its acquisitions in 2022 topped $1.2 billion, setting another company record. Notably, the company's first year with $1 billion in asset acquisitions was 2021. It also continued to achieve success over the past year by acquiring 1.8 million square feet of commercial space in over 7,100 multifamily apartment units and 14 states. MLG announced its sixth diversified fund in May 2022, aiming to raise $400 million in equity. The company's latest product, MLG Legacy Fund, also witnessed significant growth. With only two years since its establishment, the fund has already amassed over $700,000,000 in property holdings. MLG's achievements also led to national and regional recognition in 2022. For two years in a row, Inc. 5000 named it as one of the fastest-growing private companies in the United States. Additionally, GlobeSt. Real Estate Forum has named the company a Multifamily Influencer while Milwaukee Business Journal has named it one of Milwaukee's 'Best Places to Work'. Individual employees also earned distinctions, including Rising Star by Multi-Housing, News Woman of Influence by GlobeSt. Real Estate Forum, and so on. Senior Vice President of MLG Capital, David Binder, said, "MLG has invested in over $5.6 billion of transactions, which is the total of sold assets and the estimated current value of current investments as of Q3 2022. This figure represents approximately 39.5 million square feet of assets, inclusive of more than 33,900 multifamily apartment units across the country, further strengthening our diverse portfolio and positioning us as a leader in the industry." He also said, "Paramount to our growth and successes this past year is the strong support and trust from our valued investor and deal partners across the country. As we look ahead to 2023, we will continue to focus on finding smart real estate deals across the country by working with best-in-class deal partners, with a dedication to transparency, absolute integrity and making a difference while making a living." (Source: Accesswire) About MLG Capital MLG Capital is a private equity investment firm and direct real estate operator. Its primary goal is to increase the value of its clients' holdings. Investors around the United States trust the company because of its solid reputation and track record of positive returns, built up over 35 years of business. The current department portfolio includes more than 33,900 apartment units. Investing with MLG Capital, the investors relish tax efficiency, prioritized returns and geographic, asset type and real estate manager diversifications.

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Quantarium

Quantarium is the leading AI Company in residential real estate. With the leading AVM and analytics platform and the most comprehensive data lake of US residential properties, Quantarium customers span Mortgage, Banking, Insurance, and other large parts of the RE ecosystem....

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