Q&A with Romi Mahajan, Chief Marketing Officer & Chief Revenue Officer at Quantarium

Media 7 | July 2, 2021

Romi Mahajan, Chief Marketing Officer & Chief Revenue Officer at Quantarium possesse skills in building deep relationships, seeing markets before they burgeon, and in applying socio-political concepts to business. I have 3 pillars on which I pursue opportunities: People, Impact, and Autonomy.


Salespeople have to be considered a dynamic part of every process. They are not there to be passively “trained” but instead to be an organic part of the product process.


MEDIA 7: Could you please tell us a little about yourself? What interested you to pursue a career in Artificial Intelligence?
ROMI MAHAJAN:
I have multiple interests and only got to really focusing on what one might call “Career” in my mid-twenties.  At that point, I was already late to the game.  I had the luck of accidentally getting into Tech and then joining Microsoft when I was just learning how to really work hard and to “lead” projects and people.  Once in Tech, I feel I was a quick study and via reading, learning, participating in industry, having the good fortune to having senior roles, investing, and partnering with fantastic people, I got into AI.  Once you’re in, you never leave!


M7: What according to you is the role of Artificial Intelligence and Machine Learning in real estate?
RM:
The role of AI and ML in Real Estate is vast- AI can impinge on/improve/enhance almost every part of the RE buying, selling maintaining, and exchanging processes.  In some of these steps, AI is best used in conjunction with humans, in other steps, AI can take over.  Ultimately, we have to remember that RE is the largest asset class in the world, and constitutes one of the most important areas of the Economy.  From Valuations to Analytics, from Buyer-Seller matching to Customer Experience, from process enhancement to propensity models, AI can be Queen and King.


Don’t chase things or put up with nasty people just because “eventually” you’ll get somewhere.  If work kills happiness then you don’t have a shot at a decent life.

M7: How do you ensure that your sales team understands and presents the products in an engaging manner?
RM:
There is no easy answer. Salespeople have to be considered a dynamic part of every process. They are not there to be passively “trained” but instead to be an organic part of the product process. That investment and synergy do the trick.


M7: What are the major advertising and marketing tools you use to hike up the brand awareness of your company?
RM:
A Marketer uses many tools but tools need to be thought of a secondary to goals, audiences, and strategies. Tools and Channels do not define Marketing; Marketing goals and ideas, audiences and intentions—these should inform the tools you use.  For me, my three most valuable tools are email, real conversations, and friendships made over a glass of wine.


You never know the exact reason for a marketing outcome so stop pretending Marketing is a science. It isn’t.

M7: You are also associated with Data Hunters and FinLedger simultaneously. What is your secret to maintaining a healthy balance between work and personal life?
RM:
I am associated with dozens of organizations and businesses.  I have an incredibly interesting work life and a vibrant personal life.  It is a strange thing to distinguish between the two- do what you love to do with people you like to work with.  Don’t chase things or put up with nasty people just because “eventually” you’ll get somewhere.  If work kills happiness then you don’t have a shot at a decent life. 


M7: The marketing mantra you swear by?
RM:
Pater Semper Incertus Est.  You never know the exact reason for a marketing outcome so stop pretending Marketing is a science.  It isn’t.
And second:  Audience first, Channel second.

ABOUT QUANTARIUM

Quantarium is the leading AI Company in residential real estate. With the leading AVM and analytics platform and the most comprehensive data lake of US residential properties, Quantarium customers span Mortgage, Banking, Insurance, and other large parts of the RE ecosystem.

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Quantarium is the leading AI Company in residential real estate. With the leading AVM and analytics platform and the most comprehensive data lake of US residential properties, Quantarium customers span Mortgage, Banking, Insurance, and other large parts of the RE ecosystem....

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