Q&A with Jay Gaines, CMO at Forrester

Q&A with Jay Gaines
Jay Gaines, CMO at Forrester has over 20 years of experience in organizational design and leadership, marketing strategy and planning, marketing budget and operations management, demand creation, sales and marketing alignment, and digital strategy in a variety of b-to-b industries.   

In this Q&A, Jay shares insightful thoughts about the audience-centric approach at SiriusDecisions and what marketing means to him.

MEDIA 7: How old were you when you had your first paying job?
JAY GAINES:
 I was 10 years old! I delivered newspapers in my neighborhood on my bike five days a week after school.

M7: You have been recognized as one of the top 10 CMOs in 2019 by The Silicon Review. What skills have enabled you to become a marketing industry leader?
JG:
In my time at SiriusDecisions, I’ve had the good fortune to work closely with many amazing CMOs. That work provided me great insight into what makes for a highly effective and successful marketing leader. There are three primary skills that I think have helped me the most; first, to be a business leader and then a marketing leader. This means focusing on, being accountable for, and consistently reporting on marketing’s contribution to the same business goals that the CEO, CFO, board of directors and head of sales care about most. It also means always speaking the language of business, and avoiding marketing jargon when communicating with my colleagues outside of marketing. Second, is just being a good leader for my team by providing structure and clear goals, defending their focus, and promoting a culture of experimentation and rigor. Third, is constantly staying curious. Marketing is evolving so rapidly in terms of strategies, approaches, technologies, and measurement that part of any leader's job must be keeping up what’s new without chasing every new shiny object.

"Marketing is evolving so rapidly in terms of strategies, approaches, technologies and measurement that part of any leader's job must be keeping up what’s new without chasing every new shiny object."



M7: How impactful are the leadership summits from a marketing outreach perspective, and how significantly have they enabled SiriusDecisions to push towards the forefront as an industry leader?
JG:
Our summits are a key driver of growth for us. We put a huge amount of effort into them and they have become a primary brand experience for our customers and other audiences. We attract thousands of B2B marketing, sales and product leaders to these events and use them to release our latest research, data and insights. Especially as SiriusDecisions has expanded into new geographies (Europe and Asia) and new verticals (healthcare, financial services, etc.) our events have enabled us to quickly establish presence, acquire audiences and build positive perception.

M7: You have been leading marketing initiatives for SiriusDecisions across various geographies including North America, EMEA and APAC. In your experience, how does the approach to marketing strategy vary based on different regions?
JG:
At SiriusDecisions we take a very audience-centric approach in how we go to market through the use of audience frameworks and personas. We typically create personas centrally and then adapt them for geos and vertical industries. Most of the important differences we see are in persona preferences, in how they want to be contacted and engaged, how they consume information, and what their trusted sources of information are. So, while our campaign and program themes remain largely consistent globally the assets, tactics, and channels we utilize vary widely across geographies. For example, in Asia we’ve had great success and lean more heavily on mobile-specific strategies as well as a higher volume of smaller local events.


"Most of the important differences we see are in persona preferences, in how they want to be contacted and engaged, how they consume information, and what their trusted sources of information are."


M7: From a little cottage in Southport, Connecticut to a global leader in B2B marketing solutions, what has been the main force behind the overwhelming success of SiriusDecisions?
JG: 
By far the main driving force for SiriusDecisions has been our relationships with our clients and our commitment to their success. We have a deep culture of customer-centricity and helpfulness that permeates everything we do. For example, every piece of research we produce must pass the test of being supported by data and evidence, and also must include details about how to actually do whatever it is we’re recommending. Unlike many other firms similar to us, we also consider our work with clients to be collaborative. All of our research is based on our work with our clients and our ability to observe and measure what actually works and what doesn’t. This means we learn as much from them as they do from us and their success is our success.


"All of our research is based on our work with our clients and our ability to observe and measure what actually works and what doesn’t."

M7: What is Marketing to you?
JG:
To me marketing is the art and science of engaging target audiences through the delivery of value in order to achieve specific business outcomes. Value can be delivered in any number of ways including information, entertainment and purpose, and business outcomes can span everything from customer acquisition to retention to advocacy.

ABOUT SIRIUSDECISIONS

SiriusDecisions® is the leading global b-to-b research and advisory firm. We deliver actionable intelligence, strategic and operational frameworks, and personal guidance from experienced practitioners.

Sales, marketing and product executives rely on SiriusDecisions® to contextualize problems and bring to light opportunities to drive sustainable growth. Our holistic solutions are founded on proprietary research, a deep understanding of b-to-b complexities, and the tenet that organizational alignment brings better outcomes.

SiriusDecisions was acquired by Forrester (NASD: FORR) in January of 2019.

More C-Suite on deck

Q&A with Romi Mahajan, Chief Marketing Officer & Chief Revenue Officer at Quantarium

Media 7 | July 2, 2021

Romi Mahajan, Chief Marketing Officer & Chief Revenue Officer at Quantarium possesse skills in building deep relationships, seeing markets before they burgeon, and in applying socio-political concepts to business. I have 3 pillars on which I pursue opportunities: People, Impact, and Autonomy.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Romi Mahajan, Chief Marketing Officer & Chief Revenue Officer at Quantarium

Media 7 | July 2, 2021

Romi Mahajan, Chief Marketing Officer & Chief Revenue Officer at Quantarium possesse skills in building deep relationships, seeing markets before they burgeon, and in applying socio-political concepts to business. I have 3 pillars on which I pursue opportunities: People, Impact, and Autonomy.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Related News

Real Estate Technology

AirDNA Acquires Uplisting, Setting New Standards in Short-Term Rental Intelligence and Management

PR Newswire | January 10, 2024

AirDNA, a leading short-term rental (STR) data provider, announced today the acquisition of vacation rental software and channel management system Uplisting. This acquisition marks a pivotal leap in AirDNA's mission to provide a comprehensive, one-stop solution for those investing in and operating short-term rental properties. Demi Horvat, CEO of AirDNA, shares the vision behind the acquisition: "Merging Uplisting's first-class property management tools with our unparalleled market insights will create holistic, tailored solutions for all STR stakeholders, from aspiring hosts to large professional managers. This integration equips users with robust tools for every step on their journey, from research and investment to set-up and ongoing optimization of their properties." Uplisting, an Airbnb Preferred Plus software partner, is a powerhouse for effectively managing and synchronizing STR listings on key platforms like Airbnb, Vrbo, and Booking.com. Its automation of critical tasks like real-time booking updates and guest communication has made it indispensable in optimizing the operations of vacation rental hosts and property managers globally. In 2023 alone, Uplisting processed an estimated $400 million in bookings, empowering users with reliable technology tools that catalyze growth. Vincent Breslin, Founder of Uplisting, commented: "Joining forces with AirDNA opens up a realm of possibilities for the vacation rental market. With our combined wealth of expertise, we are poised to redefine industry standards, driving innovation and delivering enhanced value to all our clients." In another decisive move to strengthen its commitment to STR hosts, AirDNA is introducing a new Dynamic Pricing feature that automatically syncs AirDNA's Smart Rates™ to Airbnb. This much-requested functionality empowers users to maximize booking revenues, drawing on extensive data from millions of listings on Airbnb and Vrbo to provide effective pricing recommendations. "Dynamic Pricing makes it easier for busy STR hosts to set their rates by automatically analyzing market and competitor trends. This ensures the best prices are delivered in real-time to their Airbnb listings, eliminating guesswork and manual adjustments. With our focus on building easy-to-use tools for hosts and Uplisting's comprehensive suite for bookings, operations, guest communication, and beyond, we're bringing professional tools within reach of everyone," said Horvat. Following AirDNA's acquisition of Arrivalist in July 2023, these strategic milestones showcase AirDNA's dynamic expansion under the umbrella of predictis, a family of software-enabled data businesses, and a portfolio company of Alpine Investors. "With this second acquisition in just six months, AirDNA is poised for continued growth and innovation, and with more developments in the pipeline, it is well positioned to expand its leadership position at the forefront of the short-term rental industry," remarked Jean-Marc Levy, CEO of predictis. FOCUS Capital Partners Ireland served as the financial advisor to Uplisting. About AirDNA AirDNA is a global authority in short-term rental data, offering comprehensive insights and analytics to empower businesses in the short-term rental industry. AirDNA helps vacation rental hosts, managers, and investors make smarter decisions in any market or economic climate. For every short-term rental question, AirDNA has the answer. About Uplisting Uplisting is an all-in-one vacation rental and channel management software that allows short-term rental property managers and owners to manage bookings, message guests, and automate their daily tasks across multiple listing sites, including Airbnb, Vrbo, and Booking.com. Designed to fuel growth, it offers flexible, powerful, and reliable technology tools that revolutionize the way owners operate. As a testament to its excellence, Uplisting is recognized as a top 10 Airbnb software partner and distinguishes itself in the property management software sector with an impressive 4.8/5 score on G2.

Read More

Real Estate Technology

RentSpree Achieves Highest Cybersecurity Compliance

PR Newswire | January 10, 2024

RentSpree, the industry's premier end-to-end rental management software provider, announced it achieved System and Organization Controls (SOC) 2 Type II compliance, demonstrating RentSpree's commitment to data security and adherence to industry-leading information security policies and practices. Acknowledged as the leading data security standard for SaaS providers, SOC 2 Type II compliance involves a rigorous process, ensuring that a company securely manages data, safeguarding both the organization and the privacy of its customers. Developed by the American Institute of Certified Public Accountants, the SOC 2 Type II audit provides a report on the examination of a company's controls related to security, availability, processing integrity, confidentiality and privacy. RentSpree's audit report was issued with a "clean" audit opinion from national audit firm Sensiba LLP. "This achievement is huge for us and was a top priority this past year as the integrity of our systems and the policies and practices we have in place to protect sensitive information is integral in today's marketplace," said Michael Lucarelli, CEO and Co-Founder, RentSpree. RentSpree offers rental software solutions such as tenant screening, online applications, document automation, e-signatures, denial and approval communications, and property landing pages. RentSpree has also added renter services capabilities including rent payment reporting. "While we've consistently prioritized the security of our platform, having this affirmation from a nationally-recognized third-party auditor adds further validation that we are implementing the necessary measures to safeguard our systems and users," said Jonathan Holland, Chief Technology Officer, RentSpree. In addition to auditor Sensiba LLP, RentSpree utilized Drata, the leading compliance automation platform, to streamline its compliance efforts and continuously monitor its security controls. About RentSpree Los Angeles-based RentSpree is a provider of award-winning rental software that helps seamlessly connect real estate agents, owners, and renters to simplify and automate the entire rental process, from listing to lease. The all-in-one platform is known across all 50 states for its easy and secure interface and suite of rental tools, including tenant screening, rent payments, marketing and renter management. To date, RentSpree has partnered with more than 300 of the most influential MLSs, real estate associations and brokerages to serve over two million users in the U.S. RentSpree has been ranked on Inc. 5000's fastest-growing private companies in 2022 and 2023.

Read More

Real Estate Technology

Nestfully Announces Strategic Collaboration with Local Logic to Enhance Real Estate Search Experience

PR Newswire | January 09, 2024

Nestfully, an innovative public search portal in the real estate industry powered by some of the country's largest MLSs, today announced a collaboration with Local Logic, a leading location intelligence software provider. Local Logic's advanced location and demographic insights are now directly integrated into Nestfully's platform, enhancing the home search experience for both consumers and real estate professionals. Nestfully connects consumers directly with the most accurate and up-to-date listing information from the MLS and is elevating its service offerings by integrating two of Local Logic's flagship products - Local Content and Local Demographics. These additions will empower homebuyers with deeper insights into potential properties, covering aspects such as neighborhood characteristics, local services, transportation options, and detailed demographic data. "Our collaboration with Local Logic marks a milestone for Nestfully," said Amit Kulkarni, Bright MLS Chief Marketing Officer. "Integrating Local Logic's advanced location and demographic insights directly into Nestfully introduces new value to agents and homebuyers and brings them a new innovative tool that enhances the homebuying search." Local Logic's Local Content product offers 18 distinct location scores across services, transportation, and character, along with details on nearby points of interest and school data. This user-friendly and customizable interface ensures brand consistency while enriching the user's understanding of a home's lifestyle and location characteristics. Local Demographics provides a comprehensive view of neighborhood dynamics, including income, employment statistics, population demographics, education levels, housing data, and more. This feature is designed for fast implementation and consistent site design, allowing real estate companies to focus on their core business while offering valuable insights to modern home seekers. "Nestfully's innovative approach to real estate search aligns seamlessly with our mission at Local Logic," said Vincent-Charles Hodder, Co-founder and CEO of Local Logic. "By infusing our comprehensive location intelligence into their platform, we're not just enhancing the homebuying experience; we're reshaping it. This partnership reinforces our position as the go-to provider of neighborhood insights, benefiting both real estate professionals and homebuyers." About Nestfully Nestfully delivers millions of residential property listings and a wealth of information to home buyers and sellers from the definitive source used by real estate pros – the MLS. Consumers get access – at no charge – to a search experience that has no advertisements, just home listings and seamless connection to local agents and brokers who know the properties and markets the best. Nestfully was designed, engineered and launched by several of the nation's leading MLSs including California Regional MLS and Bright MLS, with REcolorado, BeachesMLS and Miami REALTORS® as participants. About Local Logic Local Logic is a location intelligence platform that digitizes the built world for consumers, investors, developers, and governments – delivering unrivaled clarity and actionable insights capable of creating more sustainable, equitable cities. With more than 85 billion unique data points – the largest unique location data set in the U.S. and Canada – the platform creates a digital twin of cities, quantifying the built world and offering predictive, precise analytics to inform the present and future of over 250 million individual addresses.

Read More

Real Estate Technology

AirDNA Acquires Uplisting, Setting New Standards in Short-Term Rental Intelligence and Management

PR Newswire | January 10, 2024

AirDNA, a leading short-term rental (STR) data provider, announced today the acquisition of vacation rental software and channel management system Uplisting. This acquisition marks a pivotal leap in AirDNA's mission to provide a comprehensive, one-stop solution for those investing in and operating short-term rental properties. Demi Horvat, CEO of AirDNA, shares the vision behind the acquisition: "Merging Uplisting's first-class property management tools with our unparalleled market insights will create holistic, tailored solutions for all STR stakeholders, from aspiring hosts to large professional managers. This integration equips users with robust tools for every step on their journey, from research and investment to set-up and ongoing optimization of their properties." Uplisting, an Airbnb Preferred Plus software partner, is a powerhouse for effectively managing and synchronizing STR listings on key platforms like Airbnb, Vrbo, and Booking.com. Its automation of critical tasks like real-time booking updates and guest communication has made it indispensable in optimizing the operations of vacation rental hosts and property managers globally. In 2023 alone, Uplisting processed an estimated $400 million in bookings, empowering users with reliable technology tools that catalyze growth. Vincent Breslin, Founder of Uplisting, commented: "Joining forces with AirDNA opens up a realm of possibilities for the vacation rental market. With our combined wealth of expertise, we are poised to redefine industry standards, driving innovation and delivering enhanced value to all our clients." In another decisive move to strengthen its commitment to STR hosts, AirDNA is introducing a new Dynamic Pricing feature that automatically syncs AirDNA's Smart Rates™ to Airbnb. This much-requested functionality empowers users to maximize booking revenues, drawing on extensive data from millions of listings on Airbnb and Vrbo to provide effective pricing recommendations. "Dynamic Pricing makes it easier for busy STR hosts to set their rates by automatically analyzing market and competitor trends. This ensures the best prices are delivered in real-time to their Airbnb listings, eliminating guesswork and manual adjustments. With our focus on building easy-to-use tools for hosts and Uplisting's comprehensive suite for bookings, operations, guest communication, and beyond, we're bringing professional tools within reach of everyone," said Horvat. Following AirDNA's acquisition of Arrivalist in July 2023, these strategic milestones showcase AirDNA's dynamic expansion under the umbrella of predictis, a family of software-enabled data businesses, and a portfolio company of Alpine Investors. "With this second acquisition in just six months, AirDNA is poised for continued growth and innovation, and with more developments in the pipeline, it is well positioned to expand its leadership position at the forefront of the short-term rental industry," remarked Jean-Marc Levy, CEO of predictis. FOCUS Capital Partners Ireland served as the financial advisor to Uplisting. About AirDNA AirDNA is a global authority in short-term rental data, offering comprehensive insights and analytics to empower businesses in the short-term rental industry. AirDNA helps vacation rental hosts, managers, and investors make smarter decisions in any market or economic climate. For every short-term rental question, AirDNA has the answer. About Uplisting Uplisting is an all-in-one vacation rental and channel management software that allows short-term rental property managers and owners to manage bookings, message guests, and automate their daily tasks across multiple listing sites, including Airbnb, Vrbo, and Booking.com. Designed to fuel growth, it offers flexible, powerful, and reliable technology tools that revolutionize the way owners operate. As a testament to its excellence, Uplisting is recognized as a top 10 Airbnb software partner and distinguishes itself in the property management software sector with an impressive 4.8/5 score on G2.

Read More

Real Estate Technology

RentSpree Achieves Highest Cybersecurity Compliance

PR Newswire | January 10, 2024

RentSpree, the industry's premier end-to-end rental management software provider, announced it achieved System and Organization Controls (SOC) 2 Type II compliance, demonstrating RentSpree's commitment to data security and adherence to industry-leading information security policies and practices. Acknowledged as the leading data security standard for SaaS providers, SOC 2 Type II compliance involves a rigorous process, ensuring that a company securely manages data, safeguarding both the organization and the privacy of its customers. Developed by the American Institute of Certified Public Accountants, the SOC 2 Type II audit provides a report on the examination of a company's controls related to security, availability, processing integrity, confidentiality and privacy. RentSpree's audit report was issued with a "clean" audit opinion from national audit firm Sensiba LLP. "This achievement is huge for us and was a top priority this past year as the integrity of our systems and the policies and practices we have in place to protect sensitive information is integral in today's marketplace," said Michael Lucarelli, CEO and Co-Founder, RentSpree. RentSpree offers rental software solutions such as tenant screening, online applications, document automation, e-signatures, denial and approval communications, and property landing pages. RentSpree has also added renter services capabilities including rent payment reporting. "While we've consistently prioritized the security of our platform, having this affirmation from a nationally-recognized third-party auditor adds further validation that we are implementing the necessary measures to safeguard our systems and users," said Jonathan Holland, Chief Technology Officer, RentSpree. In addition to auditor Sensiba LLP, RentSpree utilized Drata, the leading compliance automation platform, to streamline its compliance efforts and continuously monitor its security controls. About RentSpree Los Angeles-based RentSpree is a provider of award-winning rental software that helps seamlessly connect real estate agents, owners, and renters to simplify and automate the entire rental process, from listing to lease. The all-in-one platform is known across all 50 states for its easy and secure interface and suite of rental tools, including tenant screening, rent payments, marketing and renter management. To date, RentSpree has partnered with more than 300 of the most influential MLSs, real estate associations and brokerages to serve over two million users in the U.S. RentSpree has been ranked on Inc. 5000's fastest-growing private companies in 2022 and 2023.

Read More

Real Estate Technology

Nestfully Announces Strategic Collaboration with Local Logic to Enhance Real Estate Search Experience

PR Newswire | January 09, 2024

Nestfully, an innovative public search portal in the real estate industry powered by some of the country's largest MLSs, today announced a collaboration with Local Logic, a leading location intelligence software provider. Local Logic's advanced location and demographic insights are now directly integrated into Nestfully's platform, enhancing the home search experience for both consumers and real estate professionals. Nestfully connects consumers directly with the most accurate and up-to-date listing information from the MLS and is elevating its service offerings by integrating two of Local Logic's flagship products - Local Content and Local Demographics. These additions will empower homebuyers with deeper insights into potential properties, covering aspects such as neighborhood characteristics, local services, transportation options, and detailed demographic data. "Our collaboration with Local Logic marks a milestone for Nestfully," said Amit Kulkarni, Bright MLS Chief Marketing Officer. "Integrating Local Logic's advanced location and demographic insights directly into Nestfully introduces new value to agents and homebuyers and brings them a new innovative tool that enhances the homebuying search." Local Logic's Local Content product offers 18 distinct location scores across services, transportation, and character, along with details on nearby points of interest and school data. This user-friendly and customizable interface ensures brand consistency while enriching the user's understanding of a home's lifestyle and location characteristics. Local Demographics provides a comprehensive view of neighborhood dynamics, including income, employment statistics, population demographics, education levels, housing data, and more. This feature is designed for fast implementation and consistent site design, allowing real estate companies to focus on their core business while offering valuable insights to modern home seekers. "Nestfully's innovative approach to real estate search aligns seamlessly with our mission at Local Logic," said Vincent-Charles Hodder, Co-founder and CEO of Local Logic. "By infusing our comprehensive location intelligence into their platform, we're not just enhancing the homebuying experience; we're reshaping it. This partnership reinforces our position as the go-to provider of neighborhood insights, benefiting both real estate professionals and homebuyers." About Nestfully Nestfully delivers millions of residential property listings and a wealth of information to home buyers and sellers from the definitive source used by real estate pros – the MLS. Consumers get access – at no charge – to a search experience that has no advertisements, just home listings and seamless connection to local agents and brokers who know the properties and markets the best. Nestfully was designed, engineered and launched by several of the nation's leading MLSs including California Regional MLS and Bright MLS, with REcolorado, BeachesMLS and Miami REALTORS® as participants. About Local Logic Local Logic is a location intelligence platform that digitizes the built world for consumers, investors, developers, and governments – delivering unrivaled clarity and actionable insights capable of creating more sustainable, equitable cities. With more than 85 billion unique data points – the largest unique location data set in the U.S. and Canada – the platform creates a digital twin of cities, quantifying the built world and offering predictive, precise analytics to inform the present and future of over 250 million individual addresses.

Read More

Spotlight

SiriusDecisions

SiriusDecisions

SiriusDecisions® is the leading global b-to-b research and advisory firm. We deliver actionable intelligence, strategic and operational frameworks, and personal guidance from experienced practitioners. Sales, market...

Events

Resources