Q&A with Jay Gaines, CMO at Forrester

MEDIA 7 | July 23, 2019

Q&A with Jay Gaines
Jay Gaines, CMO at Forrester has over 20 years of experience in organizational design and leadership, marketing strategy and planning, marketing budget and operations management, demand creation, sales and marketing alignment, and digital strategy in a variety of b-to-b industries.   

In this Q&A, Jay shares insightful thoughts about the audience-centric approach at SiriusDecisions and what marketing means to him.

MEDIA 7: How old were you when you had your first paying job?
JAY GAINES:
 I was 10 years old! I delivered newspapers in my neighborhood on my bike five days a week after school.

M7: You have been recognized as one of the top 10 CMOs in 2019 by The Silicon Review. What skills have enabled you to become a marketing industry leader?
JG:
In my time at SiriusDecisions, I’ve had the good fortune to work closely with many amazing CMOs. That work provided me great insight into what makes for a highly effective and successful marketing leader. There are three primary skills that I think have helped me the most; first, to be a business leader and then a marketing leader. This means focusing on, being accountable for, and consistently reporting on marketing’s contribution to the same business goals that the CEO, CFO, board of directors and head of sales care about most. It also means always speaking the language of business, and avoiding marketing jargon when communicating with my colleagues outside of marketing. Second, is just being a good leader for my team by providing structure and clear goals, defending their focus, and promoting a culture of experimentation and rigor. Third, is constantly staying curious. Marketing is evolving so rapidly in terms of strategies, approaches, technologies, and measurement that part of any leader's job must be keeping up what’s new without chasing every new shiny object.

"Marketing is evolving so rapidly in terms of strategies, approaches, technologies and measurement that part of any leader's job must be keeping up what’s new without chasing every new shiny object."



M7: How impactful are the leadership summits from a marketing outreach perspective, and how significantly have they enabled SiriusDecisions to push towards the forefront as an industry leader?
JG:
Our summits are a key driver of growth for us. We put a huge amount of effort into them and they have become a primary brand experience for our customers and other audiences. We attract thousands of B2B marketing, sales and product leaders to these events and use them to release our latest research, data and insights. Especially as SiriusDecisions has expanded into new geographies (Europe and Asia) and new verticals (healthcare, financial services, etc.) our events have enabled us to quickly establish presence, acquire audiences and build positive perception.

M7: You have been leading marketing initiatives for SiriusDecisions across various geographies including North America, EMEA and APAC. In your experience, how does the approach to marketing strategy vary based on different regions?
JG:
At SiriusDecisions we take a very audience-centric approach in how we go to market through the use of audience frameworks and personas. We typically create personas centrally and then adapt them for geos and vertical industries. Most of the important differences we see are in persona preferences, in how they want to be contacted and engaged, how they consume information, and what their trusted sources of information are. So, while our campaign and program themes remain largely consistent globally the assets, tactics, and channels we utilize vary widely across geographies. For example, in Asia we’ve had great success and lean more heavily on mobile-specific strategies as well as a higher volume of smaller local events.


"Most of the important differences we see are in persona preferences, in how they want to be contacted and engaged, how they consume information, and what their trusted sources of information are."


M7: From a little cottage in Southport, Connecticut to a global leader in B2B marketing solutions, what has been the main force behind the overwhelming success of SiriusDecisions?
JG: 
By far the main driving force for SiriusDecisions has been our relationships with our clients and our commitment to their success. We have a deep culture of customer-centricity and helpfulness that permeates everything we do. For example, every piece of research we produce must pass the test of being supported by data and evidence, and also must include details about how to actually do whatever it is we’re recommending. Unlike many other firms similar to us, we also consider our work with clients to be collaborative. All of our research is based on our work with our clients and our ability to observe and measure what actually works and what doesn’t. This means we learn as much from them as they do from us and their success is our success.


"All of our research is based on our work with our clients and our ability to observe and measure what actually works and what doesn’t."

M7: What is Marketing to you?
JG:
To me marketing is the art and science of engaging target audiences through the delivery of value in order to achieve specific business outcomes. Value can be delivered in any number of ways including information, entertainment and purpose, and business outcomes can span everything from customer acquisition to retention to advocacy.

ABOUT SIRIUSDECISIONS

SiriusDecisions® is the leading global b-to-b research and advisory firm. We deliver actionable intelligence, strategic and operational frameworks, and personal guidance from experienced practitioners.

Sales, marketing and product executives rely on SiriusDecisions® to contextualize problems and bring to light opportunities to drive sustainable growth. Our holistic solutions are founded on proprietary research, a deep understanding of b-to-b complexities, and the tenet that organizational alignment brings better outcomes.

SiriusDecisions was acquired by Forrester (NASD: FORR) in January of 2019.

More C-Suite on deck

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Romi Mahajan, Chief Marketing Officer & Chief Revenue Officer at Quantarium

Media 7 | July 2, 2021

Romi Mahajan, Chief Marketing Officer & Chief Revenue Officer at Quantarium possesse skills in building deep relationships, seeing markets before they burgeon, and in applying socio-political concepts to business. I have 3 pillars on which I pursue opportunities: People, Impact, and Autonomy.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Romi Mahajan, Chief Marketing Officer & Chief Revenue Officer at Quantarium

Media 7 | July 2, 2021

Romi Mahajan, Chief Marketing Officer & Chief Revenue Officer at Quantarium possesse skills in building deep relationships, seeing markets before they burgeon, and in applying socio-political concepts to business. I have 3 pillars on which I pursue opportunities: People, Impact, and Autonomy.

Read More

Related News

Real Estate Technology

AREP Partners with Award-Winning Tech Accelerator Unstuck Labs to Ignite a New Era of Innovation at Rosslyn City Center

Business Wire | September 01, 2023

American Real Estate Partners announced a partnership with Unstuck Labs, an award-winning tech accelerator and mobile app developer that works with early-stage startups, founders, and innovation programs. United by a shared goal of providing environments for people to feel and perform at their best, Unstuck Labs chose one of AREP’s custom-designed SuiteX office spaces for its new startup studio location at the company’s newly transformed Rosslyn City Center (RCC) in the heart of Arlington, Virginia. And every week, RCC will be home to Unstuck Tuesdays, a free workshop for the brave, curious entrepreneur looking to level up. “We are incredibly proud to partner with Arlington Economic Development, Rosslyn BID and Unstuck Labs to support and bring new businesses to Rosslyn,” said Paul Schulman, Principal and COO at AREP. RCC isn’t your typical office building. With innovation and technology ingrained in its DNA, AREP developed RCC to accommodate the ever-changing customer and digital landscape, incorporating prop tech to elevate the tenant experience. RCC offers tech-advanced workspaces that foster innovation and connectivity and leverages broader tech partnerships like Wired Score, Datawatch and VTS to better serve and understand its customers. Each tenant has exclusive use of AREP’s award-winning tenant engagement app AREPx to seamlessly access exclusive events and programming, building features, and amenities in and around the building. Unstuck Labs’ jargon-free, no-fluff approach to accelerating startups’ growth and commitment to building a learning community of passionate founders who help each other succeed perfectly aligns with AREP’s mission. And there’s no better place for the two companies to lock arms than the gateway to the nation’s capital. Ranked No. 3 on Niche’s list of Best Cities to Raise a Family in America and No. 5 on its list of Best Cities for Young Professionals in America, Arlington has emerged as one of the nation’s premier destinations for new businesses, especially in the technology field. RCC’s prime location in the heart of Rosslyn coupled with its unapologetic customer-first philosophy and world-class amenities make it a premier destination for growing businesses - not to mention its location above one of the Washington region's busiest Metro transit stations, providing seamless access to the wider DMV area. "You know, at Unstuck Labs, we're not just about lighting up creativity or speeding up innovation. We're about dreaming big, about building a future where ideas have no limits, and RCC? Well, it's the perfect place for us to make this happen," said Wa'il Ashshowwaf, CEO and Co-founder of Unstuck Labs. "Just think about it. We're right in the middle of this amazing hub, with big-name corporations and top universities as our neighbors. We're surrounded by incredible talent and folks who are just as eager to make a difference as we are. And our new spot at RCC? It's not just an office with a killer view, it's a place where dreamers and doers come together. After a day of shaping the future, we can kick back at the Assembly Food Hall, get our sweat on at Gold's Gym, or just jump on the Metro and be home in no time. It's all part of the journey. We're super excited to be a part of the Rosslyn BID and Rosslyn City Center community, and together, we're going to make a future where every idea has the potential to change the world. And you know what? We can't wait to get started." “Rosslyn is attracting innovators from all over the country, and RCC is the epicenter of it all,” said John Chesley, AREP’s MD Asset Management. “More and more tech companies are choosing AREP because we offer connectivity, accessibility, and world-class amenities in bustling, walkable communities. And with a prime location in one of the nation’s top cities for startups and incubator businesses, RCC provides companies like Unstuck Labs with everything they need to grow their business and thrive.” "Arlington has always been an excellent location for tech companies to grow and thrive, and the region's local tech startups are some of the most innovative in the nation," said Michael Stiefvater, Acting Director of Arlington Economic Development's Business Investment Group. "The resources of Unstuck Labs will allow for some of these early-stage startups to collaborate and expand on opportunities available locally. We are proud to support Unstuck Labs in Rosslyn via the Arlington Innovation Fund.” “Rosslyn is designed to help companies like Unstuck Labs plug into an ecosystem in a prime location with business amenities and connections that support growth and expansion at any stage,” said Mary-Claire Burick, president of the Rosslyn Business Improvement District (BID). “When I met the Unstuck Labs team, I knew that their commitment to dreaming big and building the future of innovation would be an asset to Rosslyn and, in turn, could help them thrive and excel within our connected and vibrant neighborhood. I can’t wait to see what the future of this relationship will hold.” ABOUT AMERICAN REAL ESTATE PARTNERS Headquartered in the Greater Washington metropolitan area, AREP is an institutional fund manager and operating partner focused on data center, residential, industrial, and office assets, on both a development and repositioning basis in key markets along the East Coast.Since the company’s founding in 2003, AREP has deployed over $5.3 B across targeted geographies, acquired more than 21 million SF of Class A real estate, and currently oversees over 10 million SF. AREP's vertically integrated real estate platform and experienced Management Team provide exceptional expertise in all ownership disciplines from acquisition to realization. By leveraging this expertise, AREP remains at the forefront of real estate innovation, maximizing investment and enhancing performance to provide added value for its investors. ABOUT UNSTUCK LABS Unstuck Labs is an award-winning digital agency, venture-building studio, and hyperlearning community based in Arlington, Virginia. Founded by a team of career professionals turned entrepreneurs, Unstuck Labs helps early-stage startups and innovation programs to validate ideas, build products, and launch ventures. Unstuck Labs offers a range of services, including mobile and web development, branding and marketing, pitch decks and fundraising, and advisory and mentoring. Unstuck Labs also runs a 12-week startup studio program that provides hands-on support, deliverables, and perks to selected founders.

Read More

Mortgage and Lending

RE/MAX and CCIM Institute Forge New Relationship to Empower Real Estate Professionals

PR Newswire | August 24, 2023

RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, announces a groundbreaking relationship with the CCIM Institute, the premier provider of commercial real estate education. This collaboration, unveiled during the 2023 RE/MAX Broker Owner Conference, opens up new possibilities for growth and success for commercial brokers and residential agents interested in expanding their expertise. RE/MAX® affiliates can now access the comprehensive educational resources at discounted rates through RE/MAX University® and the CCIM platform. The courses range from foundational knowledge for beginner agents to advanced topics for seasoned brokers. RE/MAX provides a wide variety of educational opportunities that enable agents to expand their knowledge and stay cutting-edge. "At RE/MAX, we support the growth and development of our affiliates, and this relationship with CCIM is a testament to that dedication," said Shawna Gilbert, Senior Vice President of RE/MAX Global and Commercial. "We recognize the growing demand for expertise in commercial real estate, and through this alliance we offer our agents and brokers unparalleled access to valuable education and resources." With CCIM Institute's offerings integrated into RE/MAX University, learners can conveniently engage with the courses at their own pace and on their own time. Broker/Owners can track their agents' progress, fostering a culture of continuous learning and development within their offices. Aside from the new education CCIM Institute will provide, real estate professionals who are interested in commercial real estate can attend the 2024 RE/MAX Global Commercial Symposium from June 10 – 12 in Tampa, Florida. The annual event provides agents with insights from leaders in the commercial space and ample opportunities for networking. About the RE/MAX Network As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings with more than 140,000 agents in over 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities.

Read More

Real Estate Technology

Peachtree Group Announces New Brand Positioning and Logo

Peachtree Group | September 21, 2023

Peachtree Group, an investment firm with a diverse portfolio of commercial real estate assets, announced a refreshed corporate brand position to showcase better the company's fully integrated investment and service platforms. Accompanying the new brand position is a powerful new tagline, ‘Guided by Intuition, Grounded by Expertise.’ This succinct expression captures the essence of Peachtree Group's approach to investment strategies. The firm combines its intuitive understanding of commercial real estate with the wisdom of years of experience to make informed decisions that drive growth and deliver exceptional results. "Our dedication to branding has empowered us to maintain a competitive advantage in attracting top-tier talent, ensuring we consistently have the finest minds and skills to navigate a rapidly evolving business landscape," said Greg Friedman, Peachtree Group's CEO and managing principal. "Furthermore, our strategic branding approach, focused on unifying our extensive range of businesses, is positioned to unlock even more of the untapped potential within our investment platform. This platform, which has already demonstrated its value in the hospitality sector, has been instrumental in our successful expansion and diversification into other real estate sectors and ventures." The company has consolidated all affiliated brands under the Peachtree Group umbrella. This change unifies the Company's diverse portfolio of brands, including Stonehill and Peachtree Hospitality Management, into Peachtree Group Credit and Peachtree Group Hospitality Management, respectively. "By bringing the company's brands together, we aim to leverage our collective strengths, streamline our operations and provide an enhanced experience for our valued partners," Friedman said. Alongside the rebranding, Peachtree Group has unveiled a new logo that combines the simplified representation of a tree with the capital letter P letterform. It succinctly champions the company's roots and remarkable growth it achieved since its inception in 2007, driven by deep expertise and strategic foresight. "The introduction of our refreshed brand position and logo marks an exciting new chapter in Peachtree Group's journey," said Jatin Desai, Peachtree Group's CFO and managing principal. "The consolidation of our affiliated companies under one unified name reflects our commitment to delivering a seamless and cohesive experience to all our stakeholders. Our new tagline embodies the balance of our innovative vision and the profound expertise that underpins our success." About Peachtree Group Peachtree Group is an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures. The company has executed hundreds of investments since its inception, focusing on real estate acquisition, development and lending valued at $9.0 billion in total market capitalization. Today, Peachtree manages over $2.5 billion in equity, augmented by services designed to protect, support and grow its investments.

Read More

Real Estate Technology

AREP Partners with Award-Winning Tech Accelerator Unstuck Labs to Ignite a New Era of Innovation at Rosslyn City Center

Business Wire | September 01, 2023

American Real Estate Partners announced a partnership with Unstuck Labs, an award-winning tech accelerator and mobile app developer that works with early-stage startups, founders, and innovation programs. United by a shared goal of providing environments for people to feel and perform at their best, Unstuck Labs chose one of AREP’s custom-designed SuiteX office spaces for its new startup studio location at the company’s newly transformed Rosslyn City Center (RCC) in the heart of Arlington, Virginia. And every week, RCC will be home to Unstuck Tuesdays, a free workshop for the brave, curious entrepreneur looking to level up. “We are incredibly proud to partner with Arlington Economic Development, Rosslyn BID and Unstuck Labs to support and bring new businesses to Rosslyn,” said Paul Schulman, Principal and COO at AREP. RCC isn’t your typical office building. With innovation and technology ingrained in its DNA, AREP developed RCC to accommodate the ever-changing customer and digital landscape, incorporating prop tech to elevate the tenant experience. RCC offers tech-advanced workspaces that foster innovation and connectivity and leverages broader tech partnerships like Wired Score, Datawatch and VTS to better serve and understand its customers. Each tenant has exclusive use of AREP’s award-winning tenant engagement app AREPx to seamlessly access exclusive events and programming, building features, and amenities in and around the building. Unstuck Labs’ jargon-free, no-fluff approach to accelerating startups’ growth and commitment to building a learning community of passionate founders who help each other succeed perfectly aligns with AREP’s mission. And there’s no better place for the two companies to lock arms than the gateway to the nation’s capital. Ranked No. 3 on Niche’s list of Best Cities to Raise a Family in America and No. 5 on its list of Best Cities for Young Professionals in America, Arlington has emerged as one of the nation’s premier destinations for new businesses, especially in the technology field. RCC’s prime location in the heart of Rosslyn coupled with its unapologetic customer-first philosophy and world-class amenities make it a premier destination for growing businesses - not to mention its location above one of the Washington region's busiest Metro transit stations, providing seamless access to the wider DMV area. "You know, at Unstuck Labs, we're not just about lighting up creativity or speeding up innovation. We're about dreaming big, about building a future where ideas have no limits, and RCC? Well, it's the perfect place for us to make this happen," said Wa'il Ashshowwaf, CEO and Co-founder of Unstuck Labs. "Just think about it. We're right in the middle of this amazing hub, with big-name corporations and top universities as our neighbors. We're surrounded by incredible talent and folks who are just as eager to make a difference as we are. And our new spot at RCC? It's not just an office with a killer view, it's a place where dreamers and doers come together. After a day of shaping the future, we can kick back at the Assembly Food Hall, get our sweat on at Gold's Gym, or just jump on the Metro and be home in no time. It's all part of the journey. We're super excited to be a part of the Rosslyn BID and Rosslyn City Center community, and together, we're going to make a future where every idea has the potential to change the world. And you know what? We can't wait to get started." “Rosslyn is attracting innovators from all over the country, and RCC is the epicenter of it all,” said John Chesley, AREP’s MD Asset Management. “More and more tech companies are choosing AREP because we offer connectivity, accessibility, and world-class amenities in bustling, walkable communities. And with a prime location in one of the nation’s top cities for startups and incubator businesses, RCC provides companies like Unstuck Labs with everything they need to grow their business and thrive.” "Arlington has always been an excellent location for tech companies to grow and thrive, and the region's local tech startups are some of the most innovative in the nation," said Michael Stiefvater, Acting Director of Arlington Economic Development's Business Investment Group. "The resources of Unstuck Labs will allow for some of these early-stage startups to collaborate and expand on opportunities available locally. We are proud to support Unstuck Labs in Rosslyn via the Arlington Innovation Fund.” “Rosslyn is designed to help companies like Unstuck Labs plug into an ecosystem in a prime location with business amenities and connections that support growth and expansion at any stage,” said Mary-Claire Burick, president of the Rosslyn Business Improvement District (BID). “When I met the Unstuck Labs team, I knew that their commitment to dreaming big and building the future of innovation would be an asset to Rosslyn and, in turn, could help them thrive and excel within our connected and vibrant neighborhood. I can’t wait to see what the future of this relationship will hold.” ABOUT AMERICAN REAL ESTATE PARTNERS Headquartered in the Greater Washington metropolitan area, AREP is an institutional fund manager and operating partner focused on data center, residential, industrial, and office assets, on both a development and repositioning basis in key markets along the East Coast.Since the company’s founding in 2003, AREP has deployed over $5.3 B across targeted geographies, acquired more than 21 million SF of Class A real estate, and currently oversees over 10 million SF. AREP's vertically integrated real estate platform and experienced Management Team provide exceptional expertise in all ownership disciplines from acquisition to realization. By leveraging this expertise, AREP remains at the forefront of real estate innovation, maximizing investment and enhancing performance to provide added value for its investors. ABOUT UNSTUCK LABS Unstuck Labs is an award-winning digital agency, venture-building studio, and hyperlearning community based in Arlington, Virginia. Founded by a team of career professionals turned entrepreneurs, Unstuck Labs helps early-stage startups and innovation programs to validate ideas, build products, and launch ventures. Unstuck Labs offers a range of services, including mobile and web development, branding and marketing, pitch decks and fundraising, and advisory and mentoring. Unstuck Labs also runs a 12-week startup studio program that provides hands-on support, deliverables, and perks to selected founders.

Read More

Mortgage and Lending

RE/MAX and CCIM Institute Forge New Relationship to Empower Real Estate Professionals

PR Newswire | August 24, 2023

RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, announces a groundbreaking relationship with the CCIM Institute, the premier provider of commercial real estate education. This collaboration, unveiled during the 2023 RE/MAX Broker Owner Conference, opens up new possibilities for growth and success for commercial brokers and residential agents interested in expanding their expertise. RE/MAX® affiliates can now access the comprehensive educational resources at discounted rates through RE/MAX University® and the CCIM platform. The courses range from foundational knowledge for beginner agents to advanced topics for seasoned brokers. RE/MAX provides a wide variety of educational opportunities that enable agents to expand their knowledge and stay cutting-edge. "At RE/MAX, we support the growth and development of our affiliates, and this relationship with CCIM is a testament to that dedication," said Shawna Gilbert, Senior Vice President of RE/MAX Global and Commercial. "We recognize the growing demand for expertise in commercial real estate, and through this alliance we offer our agents and brokers unparalleled access to valuable education and resources." With CCIM Institute's offerings integrated into RE/MAX University, learners can conveniently engage with the courses at their own pace and on their own time. Broker/Owners can track their agents' progress, fostering a culture of continuous learning and development within their offices. Aside from the new education CCIM Institute will provide, real estate professionals who are interested in commercial real estate can attend the 2024 RE/MAX Global Commercial Symposium from June 10 – 12 in Tampa, Florida. The annual event provides agents with insights from leaders in the commercial space and ample opportunities for networking. About the RE/MAX Network As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings with more than 140,000 agents in over 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities.

Read More

Real Estate Technology

Peachtree Group Announces New Brand Positioning and Logo

Peachtree Group | September 21, 2023

Peachtree Group, an investment firm with a diverse portfolio of commercial real estate assets, announced a refreshed corporate brand position to showcase better the company's fully integrated investment and service platforms. Accompanying the new brand position is a powerful new tagline, ‘Guided by Intuition, Grounded by Expertise.’ This succinct expression captures the essence of Peachtree Group's approach to investment strategies. The firm combines its intuitive understanding of commercial real estate with the wisdom of years of experience to make informed decisions that drive growth and deliver exceptional results. "Our dedication to branding has empowered us to maintain a competitive advantage in attracting top-tier talent, ensuring we consistently have the finest minds and skills to navigate a rapidly evolving business landscape," said Greg Friedman, Peachtree Group's CEO and managing principal. "Furthermore, our strategic branding approach, focused on unifying our extensive range of businesses, is positioned to unlock even more of the untapped potential within our investment platform. This platform, which has already demonstrated its value in the hospitality sector, has been instrumental in our successful expansion and diversification into other real estate sectors and ventures." The company has consolidated all affiliated brands under the Peachtree Group umbrella. This change unifies the Company's diverse portfolio of brands, including Stonehill and Peachtree Hospitality Management, into Peachtree Group Credit and Peachtree Group Hospitality Management, respectively. "By bringing the company's brands together, we aim to leverage our collective strengths, streamline our operations and provide an enhanced experience for our valued partners," Friedman said. Alongside the rebranding, Peachtree Group has unveiled a new logo that combines the simplified representation of a tree with the capital letter P letterform. It succinctly champions the company's roots and remarkable growth it achieved since its inception in 2007, driven by deep expertise and strategic foresight. "The introduction of our refreshed brand position and logo marks an exciting new chapter in Peachtree Group's journey," said Jatin Desai, Peachtree Group's CFO and managing principal. "The consolidation of our affiliated companies under one unified name reflects our commitment to delivering a seamless and cohesive experience to all our stakeholders. Our new tagline embodies the balance of our innovative vision and the profound expertise that underpins our success." About Peachtree Group Peachtree Group is an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures. The company has executed hundreds of investments since its inception, focusing on real estate acquisition, development and lending valued at $9.0 billion in total market capitalization. Today, Peachtree manages over $2.5 billion in equity, augmented by services designed to protect, support and grow its investments.

Read More