Aprimo
Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

C-Suite On Deck

Responsive image

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a b

Read More

Events

Related News

Real Estate Technology

CRMLS MAKES SAVVYCARD FOR REAL ESTATE A CORE PRODUCT FOR ITS 110K+ USERS

California Regional Multiple Listing Service and SavvyCard | November 04, 2022

news image

Following SavvyCard's® strong adoption and renewal rates by participating associations, California Regional Multiple Listing Service (CRMLS) has signed a four-year deal to make the SavvyCard platform a core product offering for all of CRMLS' 110,000+ users. SavvyCard® is a Software-as-a-Service (SaaS) platform that utilizes aggregated client data to automatically generate customized web applications (called "SavvyCards") for companies, products, and busin...

Read More

Real Estate Technology, Real Estate Investment

GREYSTAR ANNOUNCES LAUNCH OF LTD. BRAND TO ADDRESS NEED FOR ATTAINABLE HOUSING

PRnewswire | May 29, 2023

news image

Greystar Real Estate Partners, LLC ("Greystar"), a global leader in the investment, development, and management of real estate, including rental housing, logistics, and life sciences, today announced the launch of a new dedicated brand, Ltd. by Greystar ("Ltd."). Ltd. will exclusively focus on Greystar's impact housing product, delivering more attainable housing opportunities for key populations affected by the lack of rental options in the United States. ...

Read More

CORONAVIRUS PANDEMIC EXPOSES WEAKNESSES OF IBUYER MODEL

Housing wire | April 06, 2020

news image

The $1.6 trillion real estate industry is a tempting target for disruptors. Hundreds of companies have developed thousands of solutions to automate different parts of the process, making the experience better and faster in many ways. But these are mostly incremental improvements — streamlining valuations or verifications, or creating mobile ways to apply for a loan. All worthy endeavors, but not truly disruptive. One of the most recent efforts to overhaul the business of residentia...

Read More

Real Estate Technology

IMMOSCOUT24 PARTNERS WITH BRANCH TO POWER MOBILE GROWTH VIA WEB TO APP JOURNEYS

ImmoScout24 | September 30, 2021

news image

Branch the leading cross-platform solution for deep linking and attribution, has announced their continued relationship with ImmoScout24, the leading online marketplace for real estate in Germany and Austria. Branch will provide its web-to-app Journeys product to drive users from the mobile web to ImmoScout24's app, while also maintaining the context of users' mobile web points of origin. We are beyond excited to see what this next phase of our...

Read More
news image

Real Estate Technology

CRMLS MAKES SAVVYCARD FOR REAL ESTATE A CORE PRODUCT FOR ITS 110K+ USERS

California Regional Multiple Listing Service and SavvyCard | November 04, 2022

Following SavvyCard's® strong adoption and renewal rates by participating associations, California Regional Multiple Listing Service (CRMLS) has signed a four-year deal to make the SavvyCard platform a core product offering for all of CRMLS' 110,000+ users. SavvyCard® is a Software-as-a-Service (SaaS) platform that utilizes aggregated client data to automatically generate customized web applications (called "SavvyCards") for companies, products, and busin...

Read More
news image

Real Estate Technology, Real Estate Investment

GREYSTAR ANNOUNCES LAUNCH OF LTD. BRAND TO ADDRESS NEED FOR ATTAINABLE HOUSING

PRnewswire | May 29, 2023

Greystar Real Estate Partners, LLC ("Greystar"), a global leader in the investment, development, and management of real estate, including rental housing, logistics, and life sciences, today announced the launch of a new dedicated brand, Ltd. by Greystar ("Ltd."). Ltd. will exclusively focus on Greystar's impact housing product, delivering more attainable housing opportunities for key populations affected by the lack of rental options in the United States. ...

Read More
news image

CORONAVIRUS PANDEMIC EXPOSES WEAKNESSES OF IBUYER MODEL

Housing wire | April 06, 2020

The $1.6 trillion real estate industry is a tempting target for disruptors. Hundreds of companies have developed thousands of solutions to automate different parts of the process, making the experience better and faster in many ways. But these are mostly incremental improvements — streamlining valuations or verifications, or creating mobile ways to apply for a loan. All worthy endeavors, but not truly disruptive. One of the most recent efforts to overhaul the business of residentia...

Read More
news image

Real Estate Technology

IMMOSCOUT24 PARTNERS WITH BRANCH TO POWER MOBILE GROWTH VIA WEB TO APP JOURNEYS

ImmoScout24 | September 30, 2021

Branch the leading cross-platform solution for deep linking and attribution, has announced their continued relationship with ImmoScout24, the leading online marketplace for real estate in Germany and Austria. Branch will provide its web-to-app Journeys product to drive users from the mobile web to ImmoScout24's app, while also maintaining the context of users' mobile web points of origin. We are beyond excited to see what this next phase of our...

Read More

Resources

resource image

Real Estate Investment, Asset Management

Impact of Real Estate Asset Management on Portfolio Performance

infographic

resource image

Real Estate Investment, Asset Management

The Power of Asset Allocation in Real Estate Investment

infographic

resource image

Real Estate Technology, Asset Management

Overcome Digital Asset Management Challenges in Real Estate

Article

resource image

Real Estate Investment, Asset Management

Real Estate Property vs Asset Management: Understanding the Fine Line

Article

resource image

Real Estate Investment, Asset Management

Impact of Real Estate Asset Management on Portfolio Performance

infographic

resource image

Real Estate Investment, Asset Management

The Power of Asset Allocation in Real Estate Investment

infographic

resource image

Real Estate Technology, Asset Management

Overcome Digital Asset Management Challenges in Real Estate

Article

resource image

Real Estate Investment, Asset Management

Real Estate Property vs Asset Management: Understanding the Fine Line

Article

Events

C-Suite On Deck

Responsive image

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a b

Read More