REAL ESTATE INVESTMENT
Real | November 04, 2022
The Real Brokerage Inc. (“Real” or the “Company”) (TSX: REAX) (NASDAQ: REAX), the fastest growing publicly traded real estate brokerage, today announced that it has acquired, through a wholly owned subsidiary, all of the issued and outstanding common shares of Redline Real Estate Group (BC) Inc. (“Redline BC”) pursuant to a share purchase agreement between the Company, Redline BC and Redline Realty Investments Inc. (“Redline Realty”). The acquisition, which includes Redline’s real estate license to operate in British Columbia, will fuel the Company’s expansion into Canada’s third largest province.
Founded in 2005, Redline Realty has approximately 90 agents serving clients throughout the provinces of Alberta, Ontario and British Columbia. The acquisition follows Redline’s move to The Real Brokerage network in October 2021, and underscores the success that Redline’s agents have had under the Real umbrella, which provides agents with the technology, culture and financial incentives to realize their full potential.
“Acquiring brokerage firms as a method to grow agent count is not part of our strategy. Our leading technology, competitive financial incentives and connected community are attracting agents to our platform in record numbers. However, Canada is important to our overall growth and this transaction allows us to leverage our relationship with one of Canada’s top brokerage teams to serve as the foundation for our expansion into British Columbia,”
- Real Chairman and Chief Executive Officer Tamir Poleg
When we joined Real, we were excited to align our team with a company that is bringing real estate into the digital age in a way that empowers agents to best serve clients while creating a culture of innovation, inclusion and trust, Now, one year later we are thrilled to be the catalyst for Real’s Canadian expansion into British Columbia,said Darren Langille, Co-Founder of Redline Realty.
Brett Turner, President and Co-Founder of Redline echoed this sentiment: Our agents continue to be impressed with Real Brokerage’s revolutionary approach to the brokerage industry, and we are pleased to incorporate our BC arm into their model.
Real’s anticipated expansion into British Columbia is the company’s latest milestone in 2022, which includes increasing its agent base by 82% year-to-date to more than 7,000 agents, an agreement to acquire LemonBrew Lending Corp., a tech-enabled home loan platform, and the acquisition of Expetitle, a digital title and settlement company now operating as Real Title. Each acquisition is consistent with Real’s strategy to build a seamless end-to-end home buying experience.
The Real Brokerage Inc. (NASDAQ: REAX) (TSX: REAX) is revolutionizing the residential real estate industry by pairing best-in-class technology with the trusted guidance of the agent-led experience. Real delivers a cloud-based platform to improve efficiencies and empower agents to provide a seamless end-to-end experience for homebuyers and sellers. The company was founded in 2014 and serves 44 states, D.C., and three Canadian provinces with over 7,000 agents.
Coldwell Banker Real Estate LLC | October 31, 2022
Coldwell Banker Real Estate LLC, an AnywhereSM (NYSE: HOUS) brand, released "The International Buyer's Guide to Purchasing U.S. Property," an in-depth collection of guidelines and best practices to demystify the buying process for international clients seeking to purchase property in the United States.
The International Buyer's Guide also serves as a helpful resource to help Coldwell Banker affiliated agents better serve clients, and as a marketing resource for agents to build referral business globally.
Key features in The International Buyer's Guide include:
The Current Real Estate Landscape
With travel bans eased, international interest in the United States real estate market is expected to increase due to pent up demand. In 2022, international buyers spent more money but purchased fewer properties than in previous years. According to the National Association of REALTORS®, while transactions further decreased, the dollar volume of foreign buyer purchases rose 8.5% to $59 billion between April 2021 and March 2022.
Big Spenders: International buyers accounted for $59 billion in dollar volume for residential properties purchased.
Cash Offers: 44% of international buyers paid all-cash for a U.S. property, compared to 24% among all existing home buyers.
Real Estate Investment: 44% of international buyers purchased property for use as a vacation home, rental or both in the United States.
The five U.S. states that attract the greatest number of international home buyers are Florida, California, Texas, Arizona and New York. While cities like New York and Los Angeles have traditionally attracted the most international dollars, secondary cities are on the rise, presenting as "hidden gem" opportunities. The Coldwell Banker Global Luxury program issued "The Report 2022," which includes "The Opportunity Index" that measures a market's percentage of annual price increase against the current inventory level.
Partnering with a Trusted Advisor
To ensure a smooth buying process from beginning to end, it's paramount that all buyers work with a trusted agent in their dream location. Coldwell Banker® affiliated agents are available to walk international buyers through each step. From setting up a budget and arranging financing, navigating the U.S. tax landscape to securing their dream home, Coldwell Banker affiliated agents provide around-the-clock support.
"We're ecstatic to welcome back international investment into the U.S. real estate market. Gone are the days where the agent is just part of a transaction – today, they're a lifelong partner, helping consumers craft their dream life. The "International Buyer's Guide to Purchasing U.S. Property" offers prospective buyers a full-scale look at best practices, tips and recommendations when thinking about their next purchase."
- Liz Gehringer, President of Affiliate Business and Chief Operating Officer of Coldwell Banker Real Estate
About Coldwell Banker Real Estate LLC
Powered by its network of over 100,000 affiliated sales professionals in approximately 2,200 offices across 40 countries and territories, Coldwell Banker Real Estate is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today's marketplace and is known for its bold leadership and dedication to driving the industry forward. The brand was named among the 2022 Women's Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of the Coldwell Banker brand give the Gen Blue network an unbeatable edge. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
MORTGAGE AND LENDING
CoreLogic and Big Purple Dot | October 20, 2022
Big Purple Dot, provider of an ecosystem of mortgage marketing technologies has tapped CoreLogic ®, a leading global property information, analytics, and data-enabled solutions provider, to launch a mortgage recruiting platform that provides detailed production data on loan originators (LOs) and a customer relationship management (CRM) service to help lenders in their recruiting efforts. The platform will be powered by CoreLogic data.
Using the most current and accurate data, and analytics per loan officer available in the industry, supplied by CoreLogic, and the framework of Big Purple Dot's lead management and CRM system, the new recruiting platform enables the mortgage industry to analyze a loan officer's, lender's and broker's loan production volume, loan type, number of loans generated and smartly reach out to them with technology tools such as video messaging, SMS and automated marketing, at scale, to engage top talent through all stages of the hiring process. The new platform also includes built-in contact information, including the originator's email address, cell phone number, and physical address.
"Our new product performs a deep dive into each loan originator's production metrics, providing unrivaled mortgage insight and technology to help loan originators not only hire but to also effectively forecast and operate their business,"
- Big Purple Dot CEO Roxana Davidoff
When it comes to mortgage CRM technology, Big Purple Dot is at the forefront, Given Big Purple Dot's unique position as a mortgage CRM leader, this strategic alignment is an excellent opportunity to help loan originators make better choices when hiring LOs,Brian Battaglia, executive, Property Intelligence at CoreLogic said.
CoreLogic is the nation's leader in mortgage data, so they were the ideal data source to help create the industry's most powerful recruiting platform, Not only does this new platform reflect our shared vision and goals, we believe it will also forever transform how mortgage lenders recruit top sales professionals,Davidoff said.
According to Big Purple Dot, an independent mortgage banker has already used the platform to recruit originators and has since generated an additional $450 million in volume from those originators. The mortgage banker used a single text message CRM campaign.
In today's challenging market, lenders need to know more loan production details when hiring prospects to ensure they will excel. This new recruiting platform gives lenders everything they need to know, Big Purple Dot President and Chief Technology Officer Aldo Sarmiento said.
Even after new loan originators are hired, the recruiting platform's CRM capabilities continue to help build on those relationships within the organization.
About Big Purple Dot
Irvine, California-based Big Purple Dot provides an ecosystem of marketing technologies and products that enable real estate professionals and mortgage originators to generate and manage customer relationships and grow business. At the heart of the Big Purple Dot ecosystem is a CRM lead management platform that leverages predictive analysis as well as personalized, prebuilt marketing content, automated marketing campaigns, and SMS/MMS video services all in a single platform that additionally lets users connect with their partners and others on their team throughout each transaction.
CoreLogic is a leading global property information, analytics, and data-enabled solutions provider. The company's combined data from public, contributory and proprietary sources include over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance, and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe, and Asia Pacific.