Ad Experts Release New Service That Helps Real Estate Agents Grow Their Business Hands-Free

HONE Digital Marketing | May 14, 2020

HONE Digital Marketing, a digital marketing agency specializing in digital advertisement and sales solutions for B2B and B2C clients in a variety of verticals, has announced that they have released a new done-for-you service that helps real estate agents grow their business hands-free. HONE has worked with small to mid-size brokerages as well as individual agents since 2015 and has noticed a lot of problems in the residential real estate business development space. When it comes to taking advantage of the digital and social spaces online, there seems to be quite a bit of misinformation, attention given to non-important activities, and not to mention poor sales training. All of this leads to barriers on agent production, feast and famine cycles, and agents who think they run their own business when really they are just doing the job for a commission check.

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Mastering the operation of infrastructures by enhancing their data. Beyond Asset is the asset management solution allowing you to know and monitor your infrastructures over time to optimize their operations. From inventory to maintenance, including diagnostics, Beyond Asset supports you in controlling your infrastructures by enhancing their data.

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MARKET OUTLOOK, REAL ESTATE TECHNOLOGY

MRI Software Announces Completion of PropTech Group’s Acquisition

MRI Software | February 27, 2023

One of the leading software solutions in real estate, MRI Software, announced it completed the acquisition of the $93.4 million stock of PropTech Group. The Foreign Investment Review Board (FIRB), Australian Competition and Consumer Commission (ACCC), and Federal Court of Australia approved the highly anticipated transaction, first announced last year. Australia's property technology (PropTech) industry has experienced extraordinary growth in recent years due to an influx of new providers and innovation. By acquiring PTG, MRI enhances and expands its MRI LivingTM suite of residential sales and property management solutions, automating and simplifying all consumer touchpoints within the real estate industry. It is recommended that the agency professionals continue their work with their respective PTG or MRI contacts. The PropTech Group initially traded as PTG on the Australian Securities Exchange (ASX) in November 2020 with a suggestive enterprise value of $27 million outlined in its Prospectus. MRI has acquired it for $93.4 million, equal to a nearly 250% increase in value in the past two years. Senior Vice President and Executive Managing Director for MRI Software in Asia Pacific, David Bowie, said, "This acquisition brings together two innovative PropTech companies dedicated to providing the greatest possible value to real estate agencies across Australia and New Zealand." He added, "The residential real estate industry is now a step closer to having a holistic operational view of consumers throughout their property life cycle." (Source: Cision PR Newswire) About MRI Software MRI Software, is a top real estate software solution provider that transforms how communities live, work and play. Its open and connected AI-first platform empowers owners, workers, and occupiers in residential and commercial property organizations to revolutionize in rapidly changing markets. It has been a pioneer in the PropTech industry for over fifty years, offering two million+ users globally. Through a rich partner ecosystem and innovative solutions, the software provider provides real estate companies access to accomplish their vision of building flourishing communities and more substantial businesses.

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REAL ESTATE TECHNOLOGY,REAL ESTATE INVESTMENT

Lessen Acquires SMS Assist to Expand Property Enterprise Solutions

Lessen | January 17, 2023

Lessen, the leading tech-enabled outsourced property services platform, recently announced the strategic acquisition of facilities maintenance technology leader SMS Assist. By combining the complementary strengths of both organizations, Lessen will continue to address real estate's pain points, offering its clients a scalable, tech-enabled enterprise solution for residential and commercial services. As a result, the companies will serve around 250,000 residential and commercial properties nationwide, enabling approximately 2.5 million repair and maintenance orders annually, in addition to expanding their property services. The transaction is completed with stock and cash, with Lessen raising roughly $500 million in combined new debt and equity. SMS Assist stockholders exchanged a portion of SMS stock for Lessen stock, resulting in a combined company valuation of over $2 billion. Debt and equity investors, including Värde Partners, Monroe Capital, and Koch Real Estate Investments, assisted with this transaction. Invitation Homes and American Homes 4 Rent are among the clients who invested in the deal with Lessen. Following the conclusion of the transaction, Lessen's Jay McKee will continue to serve as Chairman of the Board of Directors and CEO of the newly-merged company. He states, "Lessen recognized early on the opportunity to provide an enterprise-level solution that solved the real estate industry's long-tenured property services pain points." He added, "This deal demonstrates the increasing demand within the underpenetrated, $330 billion addressable North American property services market for a unified, extensible delivery platform that provides transparency, efficiency and data-driven insights for the entire real estate ecosystem including investors, owners, managers and service providers. (Source – Business Wire) The new, unified technology platform will allow various service providers—from painters, contractors, and plumbers to electricians and more—to work as one on a national scale, which was previously impossible. The quality of this work will be supervised and inspected by Lessen's in-house project managers. This integrated solution will assist owners in overcoming skilled labor shortages while lessening administrative burden, enhancing project efficiency, and providing real-time project updates. About Lessen Lessen is the only end-to-end tech-enabled solution for outsourced real estate property services that delivers consistency, quality, and speed at scale, focusing on single-family and multifamily rental renovations, turns, and maintenance. Through automation and real-time analytics, the firm's technology suite is disrupting and modernizing a project management space that is still reliant on traditional organizational and communication models. The company's professional field project managers provide on-the-ground service, utilizing a network of verified service professionals in over 40 markets across the country, all powered by its proprietary technology platform.

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REAL ESTATE TECHNOLOGY, HOME AND DESIGN

Curbio’s New Mobile App Maximizes Home Value with ROI-driven Improvements

Curbio | February 28, 2023

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