Ad Experts Release New Service That Helps Real Estate Agents Grow Their Business Hands-Free

HONE Digital Marketing | May 14, 2020

HONE Digital Marketing, a digital marketing agency specializing in digital advertisement and sales solutions for B2B and B2C clients in a variety of verticals, has announced that they have released a new done-for-you service that helps real estate agents grow their business hands-free. HONE has worked with small to mid-size brokerages as well as individual agents since 2015 and has noticed a lot of problems in the residential real estate business development space. When it comes to taking advantage of the digital and social spaces online, there seems to be quite a bit of misinformation, attention given to non-important activities, and not to mention poor sales training. All of this leads to barriers on agent production, feast and famine cycles, and agents who think they run their own business when really they are just doing the job for a commission check.

Spotlight

Week of April 27, 2015: The spring selling season gets off to a sunny start in March with the sale pace reaching an 18-month high. Also, NAR President Chris Polychron urges the Senate Banking Committee to take action on overly tight mortgage credit. Other stories: Hard-hit buyers are returning to the market seven years after the downturn and the Rural Housing Service joins NAR to talk about the advantages of Sec. 502 direct loans for households that otherwise wouldn't be able to get mortgage financing.

Spotlight

Week of April 27, 2015: The spring selling season gets off to a sunny start in March with the sale pace reaching an 18-month high. Also, NAR President Chris Polychron urges the Senate Banking Committee to take action on overly tight mortgage credit. Other stories: Hard-hit buyers are returning to the market seven years after the downturn and the Rural Housing Service joins NAR to talk about the advantages of Sec. 502 direct loans for households that otherwise wouldn't be able to get mortgage financing.

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REAL ESTATE INVESTMENT

Ashcroft Capital and SFO Capital Partners Acquire a 388-Unit Multifamily Housing Community in Atlanta

Ashcroft Capital | June 20, 2022

Ashcroft Capital, a New York-based fully integrated multifamily investment firm, and SFO Capital Partners, a London-based global real estate investment management firm, today announced their joint acquisition of Elliot Gateway (formerly Discovery Gateway), a garden-style community located in Marietta, Ga., one of metro Atlanta's thriving suburbs. The transaction marks the first joint venture between the two companies. The community features 388 apartment homes and marks Ashcroft's sixth community in metro Atlanta, a market the company entered just more than a year ago, and SFO Capital Partners' 19th acquisition in the U.S. housing sector. Birchstone Residential, Ashcroft Capital's in-house property management company, has assumed day-to-day management of Elliot Gateway. We are honored to partner with such a respected institutional firm as SFO Capital Partners, and we look forward to expanding this relationship in the future. We are also excited to expand our presence in the Atlanta market. Atlanta is a market with exceedingly positive multifamily fundamentals that bode well for our value-add strategy." Frank Roessler, founder and CEO of Ashcroft Mohamad Abouchalbak, CEO of SFO Capital Partners, said: "We are thrilled to partner with Ashcroft Capital on this exciting acquisition in Atlanta, a metro with robust macroeconomic fundamentals, favorable demographics and a clear growth outlook. To date, SFO Capital Partners has acquired over USD1 billion of U.S. housing assets comprising more than 7,500 units located across the nation's fastest growing metro areas. This has demonstrated our continued conviction in the sector. We are looking forward to growing our successful partnership with Ashcroft Capital." Elliot Gateway sits in the South Cobb/Cumberland Galleria submarket in Marietta. The booming submarket is home to a large and growing concentration of office space, a robust inventory of industrial properties, a substantial number of military personnel supporting Dobbins Air Reserve Base and highly regarded public schools. According to census data, the submarket has added the highest number of renter households with a bachelor's degree of any metro Atlanta submarket in recent years, helping drive demand for high-end apartments in the area. The submarket is also home to Truist Park (home of the Atlanta Braves) and the surrounding Battery Atlanta mixed-use development. Fortune 500 companies with offices in the area include TKE, Synovus, Genuine Parts, Comcast and HD Supply. "This tremendous submarket combined with our renovation plans, our growing 'boots on the ground' in Atlanta and the operational expertise of Birchstone Residential all set the stage for Elliot Gateway to excel and become one of the most desired apartment communities in the area," said Scott Lebenhart, chief investment officer at Ashcroft Capital. "This property and the surrounding area have so much going for them that we could not be more bullish about how Elliot Gateway will perform moving forward." In-home improvements, which will be executed by Birchstone's construction team, will include the addition of quartz countertops, stainless steel appliances, tile backsplashes, faux-wood flooring, upgraded plumbing and lighting fixtures, new cabinet fronts with brushed nickel pulls and 2-inch faux-wood blinds. Other improvements will include a landscaping update, the replacement of pool-area furniture, the installation of a package locker system and the implementation of a valet trash service. Situated at 720 Franklin Gateway SE, Elliot Gateway was built in 1984 (30 of the units were constructed in 2021). The gated property offers one-, two- and three-bedroom homes. Community amenities include a resort-inspired swimming pool, a new clubhouse and fitness center, playground, soccer field, outdoor kitchen and barbecue area. About Ashcroft Capital Founded in 2015, Ashcroft Capital is a vertically integrated multifamily investment firm that has acquired more than 14,600 apartment homes spanning nearly 50 communities since its inception. It now has approximately $2 billion in assets under management throughout several high-growth metros of the Sun Belt. The firm focuses on capital preservation while striving to return strong, risk-adjusted cash-on-cash to investors. Ashcroft is capitalized with high net worth, family office and institutional capital. Ashcroft specializes in value-add multifamily real estate and exhibits an expertise in extracting maximum value from every asset it acquires. Rather than attempting to play cycle timing, the firm strives to acquire excellent apartment communities within well-located submarkets of large and growing U.S. metros. About SFO Capital Partners SFO Capital Partners is a London-based global real estate investment management firm focused on investing in high quality assets acquired at attractive valuations with a clear path to value creation. SFO Capital Partners adopts disciplined investment strategies organized by asset classes and geographies. SFO Capital Partners hands-on approach to investing combines entrepreneurial agility with best-in-class practices, consistently delivering superior risk adjusted returns to its private and institutional investors. SFO Capital Partners has acquired in excess of USD2.0 billion of assets located in Europe and the USA (as of May 2022). About Birchstone Residential Birchstone Residential is the in-house property management company of Ashcroft Capital. It has a comprehensive property management platform that provides all essential services, including leasing, maintenance and construction management. Birchstone was purpose-built to execute the value-add business plan for each Ashcroft property, optimize financial returns and deliver high resident satisfaction. Committed to a people-centric culture and employee development through job training, job enrichment and accelerated development, Birchstone seeks to provide best-in-class service that attracts new residents and enriches the lifestyles of current residents.

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REAL ESTATE TECHNOLOGY,REAL ESTATE ADVICE

Morreale Real Estate Services, Inc. Revamps Their Client & Transferee Portal

Morreale Real Estate Services, Inc. | August 04, 2022

Morreale Real Estate Services, Inc. announces the launch of the new and improved MSite for clients, transferees, and partners. Over the past few years, the real estate industry has changed drastically, leaving businesses to shrink their turnaround times and increase their productivity. Morreale Real Estate Services addresses these changes and works daily to find the "secret sauce" to make the client relocation process as smooth and easy as possible for their clients. During this time, the Development team at Morreale Real Estate Services has remodeled the MSite portal for our partners, as well as enhanced our MSite for our clients and their transferees. With this new technology available to our clients, transferees and partners, the relocation process has been made easier through our secure online MSite portal. The experience our clients have with the Morreale Real Estate team is very important. This new and improved MSite portal is a simple, easy-to-use platform that will make the process of signing documents and returning them more advanced. Our secure system is sure to blow your mind! "Over the past couple of years, Morreale Real Estate Services has made it a point to focus on the transferee experience when working with our office. This MSite is another great tool in our toolbelt when working with the client's transferring employee. Having our transferees electronically sign documents through our portal and return them to us is a more efficient experience that will speed up the process. We are excited to introduce this new method of working with our office." -Aaron Raffel, COO at Morreale Real Estate Services Cory Wilhelmi, Vice President of Client Services, adds Whether you're a transferee, client or partner, the new Morreale Real Estate MSite portal provides you with the tools to make every relocation successful. From uploading expenses for reimbursement or finding the best M-Preferred partner to work with on your transaction, this new and improved portal puts everything at your fingertips. I can't wait for our clients, partners, and transferees to try it out! About Morreale Real Estate Services, Inc. Morreale Real Estate Services, Inc. is an independent, family-owned organization that provides national title and closing services, acquisition and inventory management services, and accounting services to the corporate relocation and mortgage industry. With over 50 years of industry experience, our home purchase and destination programs are customized to meet your needs and are administered with award winning service and state of the art technology.

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REAL ESTATE TECHNOLOGY

Aventon Companies Breaks Ground on Newest Apartment Development in Orlando

Aventon Companies | May 21, 2022

Aventon Companies, a prominent, vertically integrated multifamily developer with active projects throughout the mid-Atlantic and Southeast, announced it has begun construction on its fourth apartment community within the Orlando metropolitan market. Aventon Opal will be a 308-unit, Class A, multifamily development, meeting Orlando's rapidly growing housing demand. Situated on nearly 12.4 acres and standing tall with four and five-story buildings, Aventon Opal will offer top-of-the-line one, two and three-bedroom units, and amenities designed for luxury living including a resort-style pool with private cabanas, summer kitchen with grills and outdoor pizza oven, and a social lounge housing a wet bar, TV, and poker table. Residents will also enjoy a micro market, around-the-clock fitness center, and clubroom with a remote working lounge encompassing five private offices, numerous booths and communal workspaces as well as a conference room. The pet-friendly community also boasts a pet spa and dog park. With home values in Orlando continuing to skyrocket and the market becoming one of the most desirable in the country given its year-round seasonable temperatures and proximity to the nation's entertainment capital, the need for high-quality housing is at an all-time high. We are excited to deliver another Aventon community which residents are able to proudly call home." Burk Hedrick, Vice President of Development for Aventon Companies The buildings comprising Aventon Opal were designed locally by Scott + Cormia Architecture & Interiors, based in Orlando, while the interiors were created by Beasley & Henley of Winter Park, Florida. Since 2019, Aventon Companies has assembled an impressive $1.5 billion portfolio of ground-up developments expected to bring nearly 6,000 Aventon-branded apartment homes to Florida, Georgia, the Carolinas, and the Mid-Atlantic. Aventon Opal will debut in 2023. To realize the development Aventon Companies has elected to partner with PPF Real Estate, a subsidiary of PPF Group, as a co-investment partner. This investment will be the second by PPF Real Estate in the Orlando area, having acquired the SouthPark Center for $315 Million in December 2021. "PPF Real Estate is enthusiastic about the creation of a joint venture with Aventon Companies, a development firm with a strong track record of success. We look forward to replicating this partnership in other investments in the Sun Belt region," said Aaron Smith, Managing Director for PPF Real Estate. About Aventon Companies Aventon Companies acquires, develops, and manages multifamily communities in Florida, Georgia, the Carolinas and the Mid-Atlantic with regional offices in West Palm Beach, FL, Orlando, FL, Raleigh, NC and Bethesda, MD. PPF Group operates in 25 countries in Europe, North America and Asia. It invests in multiple sectors, including financial services, telecommunications, media, biotechnology, real estate and engineering. The Group owns assets to the value of EUR 40.3 billion and employs 80,000 people worldwide (as of 30 June 2021).

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