REAL ESTATE TECHNOLOGY, BUYING/SELLING
PRnewswire | March 28, 2023
Lone Wolf Technologies ("Lone Wolf"), the leader in residential real estate software, is excited to introduce the newest innovation in Cloud CMA: Live buyer tours. Buyer tours, already one of Cloud CMA's most popular report types, connect with MLS data to provide clients with a better sense of what they're looking at when they are touring homes. The new live buyer tours turn previously static reports into dynamic ones—with easy-to-read, real-time data on any device.
"We're making it possible for real estate professionals to take the reports they already provide and put them directly into the hands of their clients—wherever they are," said Jimmy Kelly, CEO of Lone Wolf. "This new feature is a significant improvement to the overall client experience that Cloud Agent Suite helps professionals offer, greatly improving convenience and understanding for everyone involved in the home-buying experience."
With live buyer tours, clients have instant access to the most relevant information about their favorite listings, including:
A real-time list of showings, organized by time, for simpler schedule management on showing days Comprehensive details that include drive time, directions, and other logistics so agents and clients stay on time and on the same page
Live feedback fields that share directly with their agent so clients can actively participate in tours and take notes for later discussion
And more!
"As real estate continues to shift in an increasingly digital direction, real estate professionals need to be able to follow suit," said Greg Robertson, GM of MLS at Lone Wolf. "With this improvement to buyer tours, agents can provide their clients with the option that best fits their needs through the home buying process—whether they prefer a classic report or a digital one. This will empower agents to own every moment and turn tours into transactions through the upcoming busy spring selling season."
With over 300,000 CMA reports generated every month, Cloud CMA is the industry's most popular tool for transforming static, generic CMAs into visually stunning and informative presentations that empower real estate agents to win more listings and attract new prospects—as well as nurture clients over time with a regular cadence of reports on their home's value.
This new feature is part of Lone Wolf's continuing mission to adapt and improve features and benefits across all solutions and software, ensuring that professionals and their clients alike have access to the best technology—where and when they can use it most.
Users of Cloud CMA will find this feature waiting for them in their dashboards, and agents can sign up for Cloud CMA for a limited-time free trial here.
About Lone Wolf Technologies
Lone Wolf Technologies is the North American leader in residential real estate software, serving over 1.5 million real estate professionals across Canada, the U.S., and Latin America. With cloud solutions for agents, brokers, franchises, MLSs and associations alike, the company provides the entire real estate industry with the tools they need to amaze clients, build their business, and improve profits-from transactions to back office, insights, and more, all in one place. Lone Wolf's head offices are located in Cambridge, ON, and Dallas, TX.
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REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
Businesswire | April 27, 2023
Columbia Threadneedle Investments today announced the expansion of its exchange-traded fund (ETF) suite with the launch of the Columbia Research Enhanced Real Estate ETF (NYSE Arca: CRED). Designed for investors seeking a thoughtfully constructed and accessible way to gain exposure to the real estate sector, the strategy incorporates the firm’s research intensity and proprietary insights in real estate in a cost-effective vehicle.
“Real estate has long played an important role in portfolio diversification, and there are many ways to access the asset class across the liquidity spectrum,” said Marc Zeitoun, Head of Strategic Beta. “With the launch of CRED, we are offering investors and allocators a differentiated, research-driven way to improve their benchmark exposures to real estate.”
CRED, which tracks a custom, proprietary index, is designed to outperform the FTSE Nareit All Equity REITs Index through research-driven security selection and modified market cap weighting that emphasizes income and geographic opportunity. This weighting approach directly addresses financial advisor preferences towards real estate investing expressed in a recent Columbia Threadneedle Investments survey, which found that income diversification and generation were among the top three reasons why financial advisors allocate to real estate. In terms of advisor due diligence, the survey also found that 9-in-10 of financial advisors consider underlying geographic exposure when investing in Real Estate Investment Trust (REIT) strategies.
Managed by Christopher Lo and Henry Hom, portfolio managers in Columbia Threadneedle’s Managed and Indexed Portfolio Solutions team, CRED is designed to serve as a core allocation to the U.S. real estate sector in an investment portfolio. The ETF will track the firm’s proprietary Beta Advantage® Lionstone Research Enhanced REIT Index, which typically consists of 70-90 REITs weighted across eight sectors, including Specialized, Industrial, Diversified, Hotel & Resort, Residential, Retail, Office, and Health Care REITs. This custom index represents the first collaboration on a strategic beta solution between Columbia Threadneedle Investments and its institutional real estate investment subsidiary, Lionstone Investments.
“Columbia Threadneedle has significant global real estate investment capabilities that span the entire capital structure, and we are committed to offering this expertise in a variety of solutions, from strategic beta to direct real estate investment, to suit specific client needs,” added Zeitoun.
About Columbia Threadneedle Investments
Columbia Threadneedle Investments is a leading global asset manager that provides a broad range of investment strategies and solutions for individual, institutional and corporate clients around the world. With more than 2,500 people, including over 650 investment professionals based in North America, Europe and Asia, we manage $608 billion of assets across developed and emerging market equities, fixed income, asset allocation solutions and alternatives.
Columbia Threadneedle Investments is the global asset management group of Ameriprise Financial, Inc. (NYSE: AMP).
Columbia Threadneedle Investments (Columbia Threadneedle) is the global brand name of the Columbia and Threadneedle group of companies.
About Lionstone Investments
Lionstone Investments is a data-analytics driven real estate investment firm that conceptualizes, analyzes, and executes national investment strategies using proprietary algorithms and advanced analytics to strategically pinpoint the locations where innovation, economic vitality, and productivity intersect to create sustainable and vibrant communities. Generating smart insight via sophisticated analytic tools, Lionstone is able to identify the highest concentrations of growth and productivity in the U.S. economy. This unique approach finds durable growth and resilient income in a rapidly evolving world. Lionstone Investments is a wholly-owned subsidiary of Columbia Management Investment Advisers, LLC.
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MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
Addressable | March 15, 2023
On March 14, 2023, an end-to-end marketing solution provider Addressable, announced SmartCopy, that helps generate copy as a part of the company's card-writing platform. The new tool, SmartCopy, is powered by Open AI's GPT-3 to generate real estate marketing copy.
SmartCopy is designed to assist real estate agents in attaining listings through outreach with personalized handwritten mail by creating AI-generated letter copy. The feature generates highly customized and compelling marketing messages using Addressable's real estate performance data and GPT-3's powerful natural language processing capabilities.
SmartCopy offers benefits and features, including the ability to generate personalized messages at scale, highly customized content for real estate marketing and improved efficiency and effectiveness in acquiring listing appointments. The tool is now available for new and existing customers on the company's website.
Co-Founder and CEO at Addressable, Christopher Tosswill, said, "Addressable has always been committed to providing innovative solutions to help our customers grow their businesses. SmartCopy is a perfect example of this commitment." He added, "This feature will enable real estate agents to generate highly personalized marketing messages at scale, helping them acquire more listing appointments and grow their businesses."
(Source – Business Wire)
About Addressable
Addressable is a cutting-edge technology company offering a unique real estate marketing solution. Established in 2019, the Los Angeles, California-based company has provided innovative tools to assist real estate agents in their sales efforts. The company's patented robotic technology generates personalized handwritten letters, enhancing the customer experience and driving engagement. Its management team comprises experienced professionals, including former product manager at Facebook Christopher Tosswill and former Task Rabbit and SnowFlake Director of Engineer Mark Weaver, who bring a wealth of expertise. In addition, its innovative platform has proved to be a game-changer in the real estate industry, assisting agents in 44 states in generating over $1.5 billion in home sales since 2020.
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