MARKET OUTLOOK, REAL ESTATE INVESTMENT
PRnewswire | April 24, 2023
Coldwell Banker Commercial®, an Anywhere (NYSE: HOUS) brand, announces the launch of their all-new website, www.cbcworldwide.com. The new website introduces new ways for commercial real estate users and investors to search for property as well as introduces a new experience for Coldwell Banker Commercial clients and affiliated professionals as they work on transactions. The new search features and tools are housed within an easy to navigate user experience.
"The new Coldwell Banker Commercial website reflects the future of the company and completes our global rebrand," said David Marine, chief marketing officer of Coldwell Banker Commercial. "We developed this site with the goal of creating a seamless suite of tools that will connect our professionals and allow them to deliver value with just a few clicks. Since our founding in 1906, we have been at the forefront of the commercial real estate industry and with the launch of this new website, we will reaffirm our leadership position."
The new site aims to educate and reinforce the differentiating qualities of the Coldwell Banker Commercial brand. Exclusive to the Coldwell Banker Commercial affiliated brokers and professionals, the new site will offer seamless accessibility and customization, allowing these individuals to provide the best possible service to their clients. Highlights include a personalized dashboard that will allow for lead capture and direct communication in a private deal room, analytics on one's individual listing(s) as well as the ability to edit listings directly on the website.
Clients and individuals will also have an enhanced visitor experience. They will be able to create their own accounts on the website and setup specific search alerts and notifications based on property type, geographic area and/or industry and interact directly through the website with the Coldwell Banker Commercial affiliated professionals.
"The Coldwell Banker Commercial brand has always been a leader in real estate, we have been pathfinders since 1906," said Dan Spiegel, SIOR, senior vice president and managing director, Coldwell Banker Commercial. "We will do whatever it takes to ensure that Coldwell Banker Commercial affiliated professionals have access to innovative tools and technology to create exceptional experiences for their clients. Our new website enables our highly collaborative community of professionals to work together with each other and their clients, because when we work together, we win together."
In addition, the site will feature an updated news section called Viewpoints, where the brand publishes market outlook reports and articles about trending CRE topics, as well as host the brand's popular podcast – CRE with CBC Worldwide, the Coldwell Banker Commercial Podcast.
About Coldwell Banker Commercial
The Coldwell Banker Commercial® brand provides commercial real estate solutions serving the needs of owners and occupiers in the leasing, acquisition and disposition of all property types. With a collaborative network of independently owned and operated affiliates, the Coldwell Banker Commercial system comprises almost 200 offices and more than 3,000 affiliated professionals throughout the U.S. and internationally. For additional information, visit www.cbcworldwide.com.
MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
PRnewswire | March 23, 2023
Evocalize, the industry-leading technology that powers many of the largest, most effective cross-channel digital marketing solutions, is excited to announce its partnership with Side, the industry's only real estate brokerage platform that empowers top-producing agents, teams and indies to create and grow their own business. Together, Evocalize and Side are drastically improving the way real estate agents approach local digital marketing on Google, Facebook, and Instagram by allowing the most sophisticated lead generation programs to be launched with push-button ease.
The partnership allows Side to offer its network of market-leading boutiques a powerful new tool for reaching and engaging their target audiences. Side's Digital Campaign Builder, powered by Evocalize technology, will leverage full MLS integration to provide highly-targeted, data-driven campaigns that reach consumers at the most opportune times and in the most relevant locations. Users can easily designate the program they want to launch, in which geographic area, and how much they want to spend. Once a campaign is approved, the technology will automatically optimize spend across Google, Facebook, Instagram and TikTok, displaying their ads on the channels most likely to drive engagement and quality leads.
Evocalize's technology supports businesses across industries, including residential and commercial real estate, mortgage, insurance, senior living, financial services, restaurants, franchises, travel and more. Its Collaborative Marketing Platform with EVOLVE artificial intelligence layer is designed to help national brands and technology platforms, like Side, take the complexity out of local digital advertising for themselves and their distributed users. The platform uses real-time data for automation and machine learning algorithms to optimize performance across multiple ad platforms, ensuring that ads are seen by the right people, in the right place, at the right time.
"We are excited to be partnering with Side, a company with a strong track record of empowering the most successful agents and teams in the industry. The common goal of both of our companies is to empower local agents and operators with the tools they need to grow their business," said Evocalize CEO, Matthew Marx. "Together, we are making it easier than ever for agents in the Side community to achieve their local marketing goals using the most sophisticated, data-driven techniques in just a few clicks."
The partnership between Evocalize and Side is a game-changer for agents and teams looking to invest in local digital advertising and stand out in their local markets. With Side's expertise and Evocalize's innovative technology, boutique companies in Side's network can now reach their growth targets more effectively and efficiently than ever before.
Evocalize's Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a partner in Facebook's Real Estate Top Provider Initiative and is a recipient of HousingWire's Tech100 awards in both Real Estate and Mortgage. Evocalize's technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures and Habanero Ventures. For more information, visit evocalize.com.
Side is the only brokerage platform that exclusively partners with top-performing agents, teams and independent brokerages to create and grow their own boutique brands without the cost, time or risk of operating a brokerage. Side's proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their businesses and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit side.com.
REAL ESTATE INVESTMENT, BUYING/SELLING
PRnewswire | March 30, 2023
Pacaso announced today the launch of a limited-time opportunity for accredited U.S. investors to invest in the category leading technology-enabled real estate marketplace that helps people buy and co-own a luxury second home. The new investment opportunity with Pacaso is a two year, 10% annualized promissory note backed by luxury real estate. Investors receive quarterly interest payments with a return of the principal at the end of the two year term. The fund aims to generate strong risk-adjusted financial returns for investors and provides Pacaso with flexibility to offer more attractive financing offers for second home buyers.
Investors benefit by earning consistent, passive income, diversifying their portfolio with luxury real estate, and enabling expanded financing options for Pacaso that help more people become second homeowners.
"Pacaso owners are the gold standard for consumer credit quality. This creates a win-win opportunity for investors to make consistent, passive income and future Pacaso homeowners to lock in seamless financing," said Pacaso CEO and Co-Founder Austin Allison. "This unique fund is a smart choice for people who want a low risk and low barrier of entry investment opportunity to diversify their portfolio by gaining exposure across high-quality, luxury real estate, which has proven to be one of the safest places to park money during uncertain times."
As the category leader of co-ownership of second homes, Pacaso has seen a tremendous response from high-net-worth buyers to the company's attractive integrated financing solutions on Pacaso listings and resales within the Pacaso marketplace. Pacaso is uniquely positioned for growth and second home demand has been off to a positive start in 2023. Deposits have increased 90% in the first two months of 2023, compared to the last two months of 2022.
Certain statements in this presentation may constitute "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements include, but are not limited to, statements regarding Pacaso's expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "possible," "potential," "predict," "project," "should," "strive," "would" and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Pacaso does not give any assurance that Pacaso will achieve its expectations. Readers are cautioned not to put undue reliance on forward-looking statements, and Pacaso assumes no obligation and does not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.
Pacaso® is a technology-enabled marketplace that modernizes real estate co-ownership to make second homes possible and enjoyable for more people. Pacaso curates luxury listings with premium amenities and high-end contemporary interior design, offers ⅛ to ½ ownership with integrated financing, and, after purchase, professionally manages the home and supports seamless resale. Co-founded by Austin Allison and Spencer Rascoff in 2020, Pacaso operates in 40 top second home destinations around the world. Pacaso has been certified as a Great Place to Work and is recognized as one of Glassdoor's 2022 Best Places to Work.