California’s median home price jumps 6% to $605,280

California Association of Realtors | November 18, 2019

The median price for a single-family home in California jumped 6% in October from a year earlier. The state’s median home price was $605,280, more than double the U.S. median, according to the California Association of Realtors. California home sales rose 1.9% compared with October 2018. “The latest surge in home prices is the consequence of an ongoing mismatch between supply and demand,” said CAR Chief Economist Leslie Appleton-Young. “While low interest rates will reduce borrowing costs for buyers and temporarily alleviate affordability concerns at the micro level, without an increase in housing supply including new housing construction for sale or rent fundamental issues remain at the macro level, which will worsen the affordability crisis down the road.”

Spotlight

Marketing. Can’t live with it, can’t live without it. And though it may sometimes feel like marketing is falling outside of our job description, there’s more marketing in the day-to-day of the running of a real estate business than we may realize. Now we’re more than halfway through the year, and there are a few marketing trends that have begun to define the real estate world for 2017. If these five marketing trends aren’t on your radar yet, you should catch up and maybe even jump on the marketing bandwagon. 1. Live streaming and video marketing Get comfortable in front of the camera, and start streaming!

Spotlight

Marketing. Can’t live with it, can’t live without it. And though it may sometimes feel like marketing is falling outside of our job description, there’s more marketing in the day-to-day of the running of a real estate business than we may realize. Now we’re more than halfway through the year, and there are a few marketing trends that have begun to define the real estate world for 2017. If these five marketing trends aren’t on your radar yet, you should catch up and maybe even jump on the marketing bandwagon. 1. Live streaming and video marketing Get comfortable in front of the camera, and start streaming!

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