MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
Addressable | March 15, 2023
On March 14, 2023, an end-to-end marketing solution provider Addressable, announced SmartCopy, that helps generate copy as a part of the company's card-writing platform. The new tool, SmartCopy, is powered by Open AI's GPT-3 to generate real estate marketing copy.
SmartCopy is designed to assist real estate agents in attaining listings through outreach with personalized handwritten mail by creating AI-generated letter copy. The feature generates highly customized and compelling marketing messages using Addressable's real estate performance data and GPT-3's powerful natural language processing capabilities.
SmartCopy offers benefits and features, including the ability to generate personalized messages at scale, highly customized content for real estate marketing and improved efficiency and effectiveness in acquiring listing appointments. The tool is now available for new and existing customers on the company's website.
Co-Founder and CEO at Addressable, Christopher Tosswill, said, "Addressable has always been committed to providing innovative solutions to help our customers grow their businesses. SmartCopy is a perfect example of this commitment." He added, "This feature will enable real estate agents to generate highly personalized marketing messages at scale, helping them acquire more listing appointments and grow their businesses."
(Source – Business Wire)
About Addressable
Addressable is a cutting-edge technology company offering a unique real estate marketing solution. Established in 2019, the Los Angeles, California-based company has provided innovative tools to assist real estate agents in their sales efforts. The company's patented robotic technology generates personalized handwritten letters, enhancing the customer experience and driving engagement. Its management team comprises experienced professionals, including former product manager at Facebook Christopher Tosswill and former Task Rabbit and SnowFlake Director of Engineer Mark Weaver, who bring a wealth of expertise. In addition, its innovative platform has proved to be a game-changer in the real estate industry, assisting agents in 44 states in generating over $1.5 billion in home sales since 2020.
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REAL ESTATE INVESTMENT, MORTGAGE AND LENDING
Gantry | January 23, 2023
Gantry, the largest independent commercial mortgage banking firm in the United States, recently informed that it produced $4.93 billion in commercial mortgages in 2022.
Meanwhile, even in 2021, Gantry had produced about $5.15 billion despite economic instability. It has broken records in the last three decades, completing the second-best production of commercial mortgage banking operations.
Jeff Wilcox, Principal of Gantry, said, "Last year was a tale of two halves, where after record setting Q1 and Q2 production totals, the market slowed for price discovery during the second half of the year. Despite the challenges, we have an experienced team that has successfully navigated cycle shifts in the past and operates proactively from that perspective."
(Source - Business Wire)
With $17.5 billion in national-level business in 2022, Gantry has no failed or missed transactions in asset types. This performance led to active interactions with clients as the originator and service provider, an actual rating at the time of placement, and a consultative role in choosing the best financial plan for the client's unique investment objectives. In addition, it examines every investment keenly for variations in performance, maturities, and tenant rollover at the annual assessments.
In 2022, Gantry provided 476 loans, including every type of commercial asset class. Around 85% of Gantry's 2022 production was financed by life insurers, regional banks, and credit unions, with each type of lender performing better for various borrowers. In terms of asset classes, Gantry continues to secure office, retail, and lender-preferred industrial and multifamily loan deals. In addition, Gantry successfully funded specialty assets, such as healthcare and self-storage, through various correspondent or associate lenders.
About Gantry
Gantry, a San Francisco-based private mortgage bank, has many correspondent lenders that use its production, closing, and servicing services. The company, founded in 1991, has approximately 100 employees in regional offices in the western US and New York and over 45 production teams that generated nearly $5 billion in the past year. The $17.5 billion nationwide servicing platform covers over 2,000 loans in 43 states. It is one of the few non-banking, non-insurance chartered companies with a Primary Servicer rating from Standard & Poor's.
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REAL ESTATE TECHNOLOGY,INVESTMENTS
MRI Software | December 29, 2022
Marlette Holdings, Inc., one of the leading financial technology companies that operate the Best Egg platform, recently announced a partnership with MRI Software, a global leader in real estate solutions.
The Best Egg Flexible Rent platform allows tenants to customize their monthly rental payments by dividing the total amount into several smaller, more manageable installments that can be paid at any time during the month.
Due to the integration of this technology within MRI's RentPayment service, residents can now choose Flexible Rent as a payment option without leaving the MRI portal. In addition, millions of renters are managed nationwide by the open and linked software created by MRI, which is used by thousands of multifamily property managers.
Best Egg is committed to giving its clients the resources they need to manage their daily finances while fostering financial confidence. Therefore, the company is happy to collaborate with MRI to give payment flexibility to the renters who use its software. The company's new Flexible Rent platform is a natural extension of that aim. Flexible Rent gives tenants more control over how and when they pay bills and guarantees timely and full rent payments to property managers.
As part of the Partner Connect program, MRI Software is pleased to welcome the Best Egg Flexible Rent platform since it believes the combined technology will provide tenants greater freedom to manage their rent responsibilities while lessening the administrative burden on property managers. Flexible Rent will be offered to multifamily property managers and tenants via MRI RentPayment beginning in the first quarter of 2023 and will be rolled out to additional properties over time.
About MRI Software
MRI Software transforms how communities live, work, and play. Its flexible, open, and connected platform empowers commercial and residential property owners, operators, and occupiers to innovate in changing markets. MRI has been a PropTech pioneer for over 50 years, serving over 2 million consumers. MRI's leading technologies and partner ecosystem help real estate companies grow and compete.
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