REAL ESTATE TECHNOLOGY
MV Realty | August 30, 2022
Residential real estate brokerage and proptech firm MV Realty, based in Delray Beach, Fla., has selected Feintuch Communications as its public relations agency of record.
MV Realty has enjoyed strong growth in the last few years with a current presence in 33 states, a roster of highly experienced agents, proprietary CRM technology and a suite of advanced technology tools to support its agents. The company also has a unique consumer offering: a Homeowner Benefit Program® (HBP) which supports long-term relationships between homeowners and agents. The HBP offers homeowners a cash incentive of up to $5,000 to use MV Realty as their listing agent if and when they decide to sell their home.
"As a firm that's a multi-faceted entity combining financial services, real estate brokerage and proptech, we looked for a PR partner with expertise in all three areas,"
- Antony Mitchell, CEO, MV Realty
Feintuch Communications' team experience in fintech includes its current/past work for ClassWallet, Klarna, SplitIt, BasisCode Compliance and Optimal Payments, and in real estate and professional services, MRI Software, Empire State Realty Trust, coUrbanize and an award-winning campaign for Convene.
We're impressed with MV Realty's business model, In addition to providing top-rated real estate services, they help consumers access cash that they did not know was available to them. MV Realty's Homeowner Benefit Program offers agents strong lead flow and extra revenue opportunities. Most are making significantly more than the industry median, which is particularly telling in this ever-changing real estate market,Henry Feintuch, president, Feintuch Communications, who noted that his team will implement an integrated consumer, trade and business campaign.
Members of Feintuch Communications' MV Realty team include Rachel Antman, senior director; and Liz Savery, vice president.
About Feintuch Communications
Feintuch Communications, based in New York City, is an award-winning strategic relations firm offering clients an integrated blend of public relations, advertising/marketing, investor relations and other services to meet their business objectives. A founding partner of PR World Alliance, the firm specializes in B2B and B2C programs with a focus in technology, financial services, adtech and media, AV and clean tech. Feintuch Communications prides itself on its strong service ethic, senior counsel and hands-on support.
About MV Realty and the Homeowner Benefit Program
Founded in 2014 and headquartered in Delray Beach, Florida, MV Realty is a residential real estate brokerage and proptech firm dedicated to meeting the needs of the modern broker, home buyer and home seller through a combination of personalized service, a proprietary CRM system and a suite of advanced technology tools to support its agents. The firm has a presence in 33 states and employs more than 500 licensed agents. Its Homeowner Benefit Program® is a unique consumer offering that provides homeowners with a cash incentive of up to $5,000 to use MV Realty as their listing agent if and when they decide to sell their home.
REAL ESTATE ADVICE
United Real Estate | July 25, 2022
United® Real Estate (United) announced today that Pearson Smith Realty has merged with United's national network. The alliance expands United's and Pearson Smith's service footprint in Metro DC, Maryland, Virginia and West Virginia.
The dynamic partnership brings together Pearson Smith Realty, the youngest company ranking among the Top 100 real estate companies in the nation, and United Real Estate, the 7th largest and fastest growing independent real estate operation in the nation. Pearson Smith Realty is a top ten market share leader and an Inc. 5000 fastest-growing company, moving from 17 agents in 2014 to more than 1,000 agents today. The merger increases United's network to more than 21,000 agents in 630 offices globally.
"Pearson Smith Realty and United Real Estate share the same agent-centric model where support and culture are at the heart of our operations. By combining our programs, resources and talent, we are creating exciting opportunities for our agents to serve their clients with excellence. Our agents are our stars, and we will continue to work to make them shine in our marketplace," stated Eric Pearson, Chief Executive Officer and Co-Founder of Pearson Smith Realty.
"We are thrilled to welcome Pearson Smith Realty and their incredible team of agents, brokers and staff to the United Real Estate organization. From our initial meetings with Eric and Chuck nearly a year ago, to attending and seeing first-hand the energy and excitement of Pearson Smith's agents at their St. Patrick's Day Agent Awards and Recognition celebration, it was apparent that our organizations are culturally aligned and well-positioned for the future with our agents as our North Star," stated Dan Duffy, Chief Executive Officer of United Real Estate Group. "For every ten brokerages we consider investing in, we move forward with less than one. We are really excited to incorporate a number of Pearson Smith Realty's best-in-class offerings into our national agent and broker programs. It is rewarding to see the excitement of Eric and his team as they discover the advantages of being part of United and determine how best to leverage our resources and technology to strengthen their offering in the markets they currently serve."
"Eric and his team are a powerful force. They have developed processes and systems we are busily integrating with United's to benefit our national network. When two fast-growing, dominant companies combine their tools, resources, leadership and agent talent, it becomes a catalyst for growth for both. While other companies are shrinking or pulling back on expansion, United continues to make the necessary investments for smart growth into the future. Our alliance greatly strengthens our existing operations along the East Coast," said Rick Haase, President of United Real Estate.
Together, Pearson Smith Realty and United's DC Metro Region office will now serve clients in the multi-state region. Pearson Smith Realty will retain its company name and leadership team moving forward, but now with the national reach, referral network, technology and breadth of resources of United's national network. In turn, United benefits from Pearson Smith Realty's deep well of talent and powerful programs that have fueled its growth.
"United Real Estate's vision is continuous growth with a focus on adding value for agents and their clients. Welcoming Pearson Smith Realty to our national network strengthens us regionally and nationwide with proven systems and an extended service footprint. I look forward to what the future holds for our agents and clients," said Zhanneta Nekrich, Regional Vice President of United DC Metro Region.
"Our model has always been to hire great agents and to support them with the best resources and tools. We firmly believe that our partnership with United Real Estate will take us to the next level in providing that support. We look forward to working with the United Team to help our agents win in this very competitive market,"
Chuck Smith, Chief Financial Officer and Co-Founder of Pearson Smith Realty
The merger with Pearson Smith Realty follows previous mergers with Platinum Realty, Leading Edge Real Estate Group, Texas United Realty, Virtual Properties Realty, Benchmark Realty, Charles Rutenberg Realty Fort Lauderdale and others yet to be announced.
About United Real Estate
United Real Estate (United) – a division of United Real Estate Group – was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a flat-fee, transaction-based agent commission model. By leveraging the company's proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United Real Estate operates in 32 states with 139 offices and more than 17,500 agents. The company produced over $21.5 billion in sales volume in 2021.
About Pearson Smith Realty
Pearson Smith Realty is a full-service brokerage serving Virginia, Maryland, DC, and West Virginia. Since its founding in 2014, it has grown from 17 agents to nearly 1,000 agents today. Eric Pearson and Chuck Smith founded the firm based on a core set of values: customer focus and commitment to deliver value with respect, honesty, and personal accountability. Pearson Smith Realty provides professional representation for residential real estate, new homes, land and property management.
About United Real Estate Group
United Real Estate Group (UREG) operates United Real Estate and United Country Real Estate, addressing the unique market needs of suburban, major metropolitan urban and rural markets. Utilizing the cloud-based Bullseye™ Agent & Broker Productivity Platform, UREG offers the latest training, marketing and technology tools producing a significant competitive advantage. The platform realizes a decade-long investment in virtual agent and brokerage technology services and is powered by a 2.1 million listings data warehouse generating over 3 million monthly visitors and 30,000 leads per year. Together, the United Real Estate Group supports more than 630 offices and over 21,000 real estate and auction professionals across four continents. United Real Estate Group produced over $27.1 billion in 2021. Through its in-house advertising agency, UREG offers differentiating marketing support and collateral for specialized lifestyle property websites as well as access to a 650,000+ opt-in buyer database.
MARKET OUTLOOK,REAL ESTATE ADVICE
Ventas | July 19, 2022
Ventas, Inc. (NYSE: VTR) today announced that Fitch Ratings (“Fitch”) has revised its rating outlook for Ventas to Stable from Negative and affirmed Ventas’s issuer credit rating of ‘BBB+’. In revising Ventas’s outlook, Fitch highlights that operating performance in Ventas’s senior housing operating portfolio is expected to continue to gain momentum as evidenced by steady gains in rent growth and occupancy. Fitch believes that the senior housing portfolio is positioned for a strong recovery driven by attractive 80+ population growth leading to higher move-ins and a favorable supply backdrop.
Fitch notes the benefits of Ventas’s diversified portfolio, approximately 30% of which consists of high-quality, principally on-campus medical office buildings and life science properties anchored by over 17 top-tier, high credit research universities. Fitch also cites Ventas’s strong liquidity position with minimal debt maturing through 2023 and management’s commitment to a strong financial policy.
Ventas Inc., an S&P 500 company, operates at the intersection of two large and dynamic industries – healthcare and real estate. Fueled by powerful demographic demand from growth in the aging population, Ventas owns a diversified portfolio of over 1,200 properties in the United States, Canada, and the United Kingdom. Ventas uses the power of its capital to unlock the value of senior living communities; life science, research & innovation properties; medical office & outpatient facilities, hospitals and other healthcare real estate. A globally recognized real estate investment trust, Ventas follows a successful long-term strategy, proven over more than 20 years, built on diversification of property types, capital sources and industry leading partners, financial strength and flexibility, consistent and reliable growth and industry leading ESG achievements, managed by a collaborative and experienced team dedicated to its stakeholders.