REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
WPM Real Estate Management | January 27, 2023
WPM Real Estate Management, one of the leading property management firms in the Mid-Atlantic region, has today announced several internal promotions as part of its long-term objective for growth and success.
WPM's Maintenance and Construction Services Division named Michael 'Mike' Mangum Director of Operations. Mike joined WPM 14 years ago as a service technician and was elevated to Maintenance Operations Advisor in 2021 after 10 years as Service Manager in the Multifamily Real Estate Division. He's vital to WPM's operations, training, and success. His new post is part of a strategic reorganization inside the division that will allow the company to extend its service offerings and boost cross-company collaboration on maintenance and services, increasing client value.
Meanwhile, Rita Dore has now been promoted to Senior Commercial Manager for WPM's Commercial Real Estate Division. She managed community associations for the Association Real Estate Division. Rita has worked in WPM's Association, HR, Commercial, and Services divisions for 17 years. She has excellent client contacts and extensive knowledge of WPM's procedures, technologies, and operations. Her leadership at WPM's Commercial Real Estate Division will help it flourish.
CEO James Dahlgren, Jr. expressed, "We're excited to have Mike and Rita stepping into these leadership positions to help us grow these two divisions." "Both of these individuals bring extensive knowledge and experience to their roles and will be instrumental to WPM's continued growth and expansion," James added.
(Source – Cision PR Web)
Besides, Herman Martin is now the Multifamily Maintenance Operations Advisor, replacing Mike Magnum. He joined WPM in 2021 after 30 years in the profession. Herman's knowledge of the division's service demands and track record ensure continuity. This role will report to Mangum and assist with Multifamily Real Estate Division maintenance needs as part of the planned restructuring.
In this context, CEO James Dahlgren, Jr. remarked, "Herman is well respected by Associates and clients alike." "I am confident he will continue to deliver on WPM's commitment to service excellence in this new role," he concluded.
(Source – Cision PR Web)
About WPM Real Estate Management
WPM Real Estate Management manages nearly 25,000 properties and over 40,000 people in Maryland, Pennsylvania, Delaware, and Virginia. Its services include multifamily real estate management, association real estate management, commercial real estate management, along with maintenance and construction. The company brings an experienced owner's viewpoint and a proactive approach to property management to ensure that its actions and decisions add value for people living, working, and investing in its properties. Being a premier real estate management firm in the region, the company has earned the title of Accredited Management Organization®.
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MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
Addressable | March 15, 2023
On March 14, 2023, an end-to-end marketing solution provider Addressable, announced SmartCopy, that helps generate copy as a part of the company's card-writing platform. The new tool, SmartCopy, is powered by Open AI's GPT-3 to generate real estate marketing copy.
SmartCopy is designed to assist real estate agents in attaining listings through outreach with personalized handwritten mail by creating AI-generated letter copy. The feature generates highly customized and compelling marketing messages using Addressable's real estate performance data and GPT-3's powerful natural language processing capabilities.
SmartCopy offers benefits and features, including the ability to generate personalized messages at scale, highly customized content for real estate marketing and improved efficiency and effectiveness in acquiring listing appointments. The tool is now available for new and existing customers on the company's website.
Co-Founder and CEO at Addressable, Christopher Tosswill, said, "Addressable has always been committed to providing innovative solutions to help our customers grow their businesses. SmartCopy is a perfect example of this commitment." He added, "This feature will enable real estate agents to generate highly personalized marketing messages at scale, helping them acquire more listing appointments and grow their businesses."
(Source – Business Wire)
About Addressable
Addressable is a cutting-edge technology company offering a unique real estate marketing solution. Established in 2019, the Los Angeles, California-based company has provided innovative tools to assist real estate agents in their sales efforts. The company's patented robotic technology generates personalized handwritten letters, enhancing the customer experience and driving engagement. Its management team comprises experienced professionals, including former product manager at Facebook Christopher Tosswill and former Task Rabbit and SnowFlake Director of Engineer Mark Weaver, who bring a wealth of expertise. In addition, its innovative platform has proved to be a game-changer in the real estate industry, assisting agents in 44 states in generating over $1.5 billion in home sales since 2020.
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REAL ESTATE TECHNOLOGY,REAL ESTATE INVESTMENT
Lessen | January 17, 2023
Lessen, the leading tech-enabled outsourced property services platform, recently announced the strategic acquisition of facilities maintenance technology leader SMS Assist.
By combining the complementary strengths of both organizations, Lessen will continue to address real estate's pain points, offering its clients a scalable, tech-enabled enterprise solution for residential and commercial services. As a result, the companies will serve around 250,000 residential and commercial properties nationwide, enabling approximately 2.5 million repair and maintenance orders annually, in addition to expanding their property services.
The transaction is completed with stock and cash, with Lessen raising roughly $500 million in combined new debt and equity. SMS Assist stockholders exchanged a portion of SMS stock for Lessen stock, resulting in a combined company valuation of over $2 billion. Debt and equity investors, including Värde Partners, Monroe Capital, and Koch Real Estate Investments, assisted with this transaction. Invitation Homes and American Homes 4 Rent are among the clients who invested in the deal with Lessen.
Following the conclusion of the transaction, Lessen's Jay McKee will continue to serve as Chairman of the Board of Directors and CEO of the newly-merged company. He states, "Lessen recognized early on the opportunity to provide an enterprise-level solution that solved the real estate industry's long-tenured property services pain points." He added, "This deal demonstrates the increasing demand within the underpenetrated, $330 billion addressable North American property services market for a unified, extensible delivery platform that provides transparency, efficiency and data-driven insights for the entire real estate ecosystem including investors, owners, managers and service providers.
(Source – Business Wire)
The new, unified technology platform will allow various service providers—from painters, contractors, and plumbers to electricians and more—to work as one on a national scale, which was previously impossible. The quality of this work will be supervised and inspected by Lessen's in-house project managers. This integrated solution will assist owners in overcoming skilled labor shortages while lessening administrative burden, enhancing project efficiency, and providing real-time project updates.
About Lessen
Lessen is the only end-to-end tech-enabled solution for outsourced real estate property services that delivers consistency, quality, and speed at scale, focusing on single-family and multifamily rental renovations, turns, and maintenance. Through automation and real-time analytics, the firm's technology suite is disrupting and modernizing a project management space that is still reliant on traditional organizational and communication models. The company's professional field project managers provide on-the-ground service, utilizing a network of verified service professionals in over 40 markets across the country, all powered by its proprietary technology platform.
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