MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
Addressable | March 15, 2023
On March 14, 2023, an end-to-end marketing solution provider Addressable, announced SmartCopy, that helps generate copy as a part of the company's card-writing platform. The new tool, SmartCopy, is powered by Open AI's GPT-3 to generate real estate marketing copy.
SmartCopy is designed to assist real estate agents in attaining listings through outreach with personalized handwritten mail by creating AI-generated letter copy. The feature generates highly customized and compelling marketing messages using Addressable's real estate performance data and GPT-3's powerful natural language processing capabilities.
SmartCopy offers benefits and features, including the ability to generate personalized messages at scale, highly customized content for real estate marketing and improved efficiency and effectiveness in acquiring listing appointments. The tool is now available for new and existing customers on the company's website.
Co-Founder and CEO at Addressable, Christopher Tosswill, said, "Addressable has always been committed to providing innovative solutions to help our customers grow their businesses. SmartCopy is a perfect example of this commitment." He added, "This feature will enable real estate agents to generate highly personalized marketing messages at scale, helping them acquire more listing appointments and grow their businesses."
(Source – Business Wire)
About Addressable
Addressable is a cutting-edge technology company offering a unique real estate marketing solution. Established in 2019, the Los Angeles, California-based company has provided innovative tools to assist real estate agents in their sales efforts. The company's patented robotic technology generates personalized handwritten letters, enhancing the customer experience and driving engagement. Its management team comprises experienced professionals, including former product manager at Facebook Christopher Tosswill and former Task Rabbit and SnowFlake Director of Engineer Mark Weaver, who bring a wealth of expertise. In addition, its innovative platform has proved to be a game-changer in the real estate industry, assisting agents in 44 states in generating over $1.5 billion in home sales since 2020.
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REAL ESTATE INVESTMENT, MORTGAGE AND LENDING
Gantry | January 23, 2023
Gantry, the largest independent commercial mortgage banking firm in the United States, recently informed that it produced $4.93 billion in commercial mortgages in 2022.
Meanwhile, even in 2021, Gantry had produced about $5.15 billion despite economic instability. It has broken records in the last three decades, completing the second-best production of commercial mortgage banking operations.
Jeff Wilcox, Principal of Gantry, said, "Last year was a tale of two halves, where after record setting Q1 and Q2 production totals, the market slowed for price discovery during the second half of the year. Despite the challenges, we have an experienced team that has successfully navigated cycle shifts in the past and operates proactively from that perspective."
(Source - Business Wire)
With $17.5 billion in national-level business in 2022, Gantry has no failed or missed transactions in asset types. This performance led to active interactions with clients as the originator and service provider, an actual rating at the time of placement, and a consultative role in choosing the best financial plan for the client's unique investment objectives. In addition, it examines every investment keenly for variations in performance, maturities, and tenant rollover at the annual assessments.
In 2022, Gantry provided 476 loans, including every type of commercial asset class. Around 85% of Gantry's 2022 production was financed by life insurers, regional banks, and credit unions, with each type of lender performing better for various borrowers. In terms of asset classes, Gantry continues to secure office, retail, and lender-preferred industrial and multifamily loan deals. In addition, Gantry successfully funded specialty assets, such as healthcare and self-storage, through various correspondent or associate lenders.
About Gantry
Gantry, a San Francisco-based private mortgage bank, has many correspondent lenders that use its production, closing, and servicing services. The company, founded in 1991, has approximately 100 employees in regional offices in the western US and New York and over 45 production teams that generated nearly $5 billion in the past year. The $17.5 billion nationwide servicing platform covers over 2,000 loans in 43 states. It is one of the few non-banking, non-insurance chartered companies with a Primary Servicer rating from Standard & Poor's.
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REAL ESTATE TECHNOLOGY, MORTGAGE AND LENDING
8Twelve Mortgage and Your Home Sold Guaranteed Realty | January 31, 2023
On January 30, 2023, 8Twelve Financial Technologies Inc. informed that it has agreed to supply mortgage solutions to Your Home Sold Guaranteed Realty (YHSGR), as well as to the company's agents and clients.
The patented INFIN8 platform developed by 8Twelve uses real-time analytics, artificial intelligence, and workflow automation to select the optimal mortgage from the largest marketplace in Canada for bank, alternative, and private mortgage products.
Todd Walters, CEO and Co-Founder, said, "At Your Home Sold Guaranteed Realty, we invest in our agents more than any brokerage you will find." He added, "Partnering with 8Twelve fits our model perfectly because we consistently equip our agents with differentiating tools that help them to build their business and dominate in the industry. This partnership ensures that YHSRG realtors have the best tool to secure financing for their deals."
(Source – GlobeNewswire)
When it comes to real estate, YHSGR is the only company in the United States and Canada licensed by the top real estate coach in the two countries, Craig Proctor. That's because only YHSGR agents have access to Craig Proctor's secret business strategies, which have helped more of them become millionaires than any other real estate trainer or coach.
Akber Abbas, President and Chief Information Officer of 8Twelve, remarked, "With rising interest rates and tighter lending requirements, Canadians now more than ever need to know all their home financing options." "This agreement highlights the strength of our service offering in enabling large-scale enterprises to deliver the best financing solutions to their clients," he concluded.
(Source – GlobeNewswire)
About 8Twelve
8Twelve Mortgage Corp., based in Toronto, helps people all over Canada get the money they need for various financial projects, such as refinancing, renewal, debt consolidation, and more. The mission of 8Twelve is to make house ownership a reality for happy Canadians. The organization also provides clients with clear and extensive explanations, regular updates on their loan progress, and the chance to submit feedback throughout the mortgage loan process.
About YHSGR
Your Home Sold Guaranteed Realty (YHSGR) was established to become the best place in the real estate industry to work, buy, and sell a property. The company takes great pride in being one of the real estate companies in the country experiencing the most rapid growth. YHSGR assists with every aspect of the real estate transaction, whether one wants to buy or sell a home.
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