REAL ESTATE TECHNOLOGY

Cyentist Debuts Branding Intensive Services For Top Real Estate Professionals

Cyentist | June 21, 2021

Cyentist, a real estate brand marketing company, introduces a new service line-up featuring "done-for-you" branding intensives aimed at helping busy real estate agents differentiate themselves in crowded real estate markets—without the DIY.

Cyentist's founder, Sean Dillon believes an influx of REALTORS® will seek to relaunch their business now that we're moving beyond the pandemic.

When the real estate market shifts, as it always does, those who have established a clear differentiated brand typically benefit from building their market authority with a professional brand, website, and marketing strategy. Cyentist has positioned their business to support the growth of successful real estate professionals who want to look the part.

Their clients start with a free no-obligation call to determine a mutual fit for the paid RE Launch™ Personalized Session, a 75-minute strategy call that results in a step-by-step branding and marketing action plan. Next, clients can opt for a RE Brand™, the company's complete done-for-you brand building intensive which includes a logo, website, marketing materials, and marketing funnel for lead generation, all professionally written, designed, and delivered within a week. Finally, for those needing monthly marketing support, Cyentist offers their RE Connect™ services to help keep marketing tasks off the agent's to-do list.

Spotlight

Local Demographics provides up-to-date and meaningful insights into the population living around a location or in any defined area within the U.S. and Canada. This widget allows MLSs, brokerages, and end users to learn more about a specific location and its demographics.

The new SDK exists as an out-of-the-box solution ready for implementation that requires minimal development and design effort.

Using Local Demographics, real estate players can integrate and display information on their listing site to allow home buyers and renters to better understand the area where their property of interest is located.

Spotlight

Local Demographics provides up-to-date and meaningful insights into the population living around a location or in any defined area within the U.S. and Canada. This widget allows MLSs, brokerages, and end users to learn more about a specific location and its demographics.

The new SDK exists as an out-of-the-box solution ready for implementation that requires minimal development and design effort.

Using Local Demographics, real estate players can integrate and display information on their listing site to allow home buyers and renters to better understand the area where their property of interest is located.

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REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT

EquityMultiple Launches EM Investment Partners

Accesswire | April 28, 2023

EquityMultiple today took another step in its evolution as a vertically integrated investment manager with the launch of its dedicated originations group, EM Investment Partners (EMIP). EMIP will help deliver on EquityMultiple's mission to provide accredited investors access to the highest quality real estate opportunities across the capital stack. EMIP primarily focuses on the middle market where it can leverage its asset management expertise to originate "win-win" transactions: bespoke financing solutions that simultaneously deliver attractive risk-adjusted return opportunities for EquityMultiple's investors. EMIP's institutional approach and proprietary network of sponsors allow EquityMultiple investors to participate in rigorously vetted real estate opportunities from quality operators. EMIP is a natural extension of this industry leadership. Working behind the scenes at EquityMultiple, the EMIP team has originated over $400M in debt, preferred equity, and equity investments since the inception of the EquityMultiple platform, participating in transactions that account for over $4.5B in total market capitalization. EMIP's originations approach is shaped by current market dynamics. Leveraging proprietary data, vast experience, and deep industry relationships, the EMIP team crafts a forward-looking market thesis in order to provide value to middle-market sponsors and unique deal flow to EquityMultiple's network of self-directed accredited investors. In conjunction with the launch of EMIP, EquityMultiple will be launching its first open-ended debt platform to provide borrowers with financing solutions beyond traditional banks. EMIP's first dedicated debt fund will primarily target first mortgage loans on most property types in markets with strong fundamentals, targeting low double-digit annual net returns to EquityMultiple investors. Middle-market operators seeking debt or equity financing can get in touch at eminvestmentpartners.com. About EquityMultiple EquityMultiple is a commercial real estate investment and technology firm whose mission is to build investor wealth through streamlined access to diverse real estate investment products. To date, EquityMultiple's investors have participated in over $4.5 billion in commercial real estate transactions through its online investing platform. The firm pairs innovative technology with real estate experience via its subsidiary, EMIP, and industry-leading investor services, to offer an unparalleled investing experience.

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BROKERAGE, REAL ESTATE INVESTMENT

Lessen Acquires Global Facilities Management Provider Blue Skyre IBE

Businesswire | April 20, 2023

Lessen, the premier tech-enabled, end-to-end solution for outsourced real estate property services, announced today a strategic acquisition of Blue Skyre IBE, a global facilities management solutions provider. This acquisition allows Lessen to extend its offerings in facilities management and Environmental, Social and Governance (ESG) solutions, as it continues to pursue its vision of bringing unparalleled operational excellence and efficiency, enhanced services and advanced technology to commercial and residential real estate—all under the direction of a single, unified platform. Blue Skyre IBE Chief Executive Officer Maureen Ehrenberg and Chief Strategy & Product Officer Colette Temmink will join the Lessen leadership team. Ehrenberg is now president of Lessen’s commercial division, which was formerly the commercial division of SMS Assist, acquired by Lessen in January 2023. Formerly CEO of Blue Skyre IBE, as well as a co-founder, Ehrenberg is an internationally recognized real estate industry business leader, with more than 35 years of experience in business process transformation, strategic positioning and operations of large, complex portfolios. Before co-founding BSI, she was the Global Head of Strategic Real Estate Operations for WeWork. Her previous experience also includes being International Director and Global President of JLL Integrated Facilities Management Services; Global Head of Integrated Facility Management at CBRE, and Executive Vice President of Grubb & Ellis Company and President and CEO of Grubb and Ellis Management Services, Inc. Ehrenberg was named to the Woman of Influence Hall of Fame by Real Estate Forum/Globe St. Temmink is Chief Operating Officer of the commercial division. 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MARKET OUTLOOK, REAL ESTATE INVESTMENT

Curbio Adds Pay-When-You-Sell Home Staging Services to Help Realtors® Reduce Number of Partners Needed to Get Homes Ready For Market

PRnewswire | May 18, 2023

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