DECK 7 FRAMEWORK FOR DIGITAL™ REDEFINES ITS B2B MODEL FOR 2020 LEAD-GEN GOALS

DECK 7 | January 20, 2020

DECK 7 Inc., a top lead generation company based in San Diego, California, has gone beyond its peers and competitors in their digital marketing efforts for 2020. An esteemed digital marketing and media company, known for executing campaign management and content services to its clients and partners worldwide, DECK 7 has built a comprehensive system to track buyers and influencers, build behavioral models, and putting all the vast intelligence it generates into the hands of its marketing partners.
The DECK 7 Framework For Digital™ is the outcome of several years of working together with some of the most innovative and successful companies in the world, and is based on the collective learning and shared experiences across thousands of digital marketing campaigns.

Spotlight

Boosted by a greater share of sales to first-time buyers not seen in nearly four years, existing-home sales maintained their upward trajectory in June and increased for the fourth consecutive month, according to the National Association of Realtors®

Spotlight

Boosted by a greater share of sales to first-time buyers not seen in nearly four years, existing-home sales maintained their upward trajectory in June and increased for the fourth consecutive month, according to the National Association of Realtors®

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REAL ESTATE TECHNOLOGY

Lower.com Creates MortgagePass to Help Customers and Real Estate Agents Win

Lower | June 15, 2022

Amidst a growing number of cash offer products, Lower.com, the multi-channel fintech aimed at creating wealth through homeownership, is launching MortgagePass to help customers get their dream home with that it refers to as the ultimate cash offer, while continuing to work with their preferred real estate professional. We recognize the immense value real estate agents bring to this transaction. All too often, customers are forced to unhook from their agents or pay an additional fee to retain their agents in order to offer cash on a home. We want our customers to benefit from the expertise of their local agents while also gaining the competitive advantage of offering cash, as nearly a third of purchases are cash offers." Dan Snyder,co-founder and CEO Through the program, customers will be pre-approved for a mortgage through Lower.com. Then, they can shop for a home and place an offer that is backed by cash. They will continue to finance as normal, and if it gets delayed, Lower.com will purchase the house in cash. Once financing is complete, Lower.com will sell the home to the buyer for the original purchase price. Customers who use MortgagePass™ also have access to a simple application and tech platform, low fees, and the ability to choose their own loan term, in addition to their own agent. They'll also get access to extended rate locks and if rates drop, they'll be lowered for free. "Giving customers a smooth experience with more certainty is our top priority. We want them to feel at ease during the process and focus on finding the right house, not on financing," said Snyder. "We also want them to know that if the market changes, they'll still get the best deal and won't miss out on lower rates." MortgagePass™ is launching in Columbus with plans to quickly expand throughout 2022. About Lower Lower's multi-channel fintech platform helps consumers build wealth through homeownership, no matter where they are in their life's journey. Our products for mortgage, banking, insurance, and real estate provide customers with an intuitive ecosystem to simplify their homeownership goals, whether it's their first home or their last. Lower is a national and local best place to work, and the naming rights partner of Lower.com Field, home of the Columbus Crew.

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REAL ESTATE INVESTMENT

Seefried Properties and Clarion Partners Acquire Land and Announce Plans for 969,620 Square Foot Distribution Center in Buford

Seefried Industrial Properties | June 10, 2022

Seefried Properties, a national real estate firm specializing in the development, leasing and management of industrial properties, along with capital partner and leading real estate investment manager Clarion Partners, LLC., have recently acquired an 80-acre site for the development of a 969,620-square-foot Class A logistics center known as Buford North Distribution Center. Located in the dynamic northeast Atlanta submarket along Interstate 985 in Hall County, GA., construction on the first phase of development is expected to begin in August 2022 with completion during the fourth quarter of 2023. Buford North Distribution Center will include 969,620-square-feet of logistics space across three buildings featuring flexible designs to accommodate multiple tenants with varying size requirements. Phase two of the project is scheduled to begin construction in the third quarter of 2023 and will include 434,320-square-feet of space across two buildings. Features of all three buildings will include 185' deep concrete exterior truck courts, 36' clear heights, ample parking, and ESFR sprinklers. Seefried and Clarion Partners are very excited about this new project in Northeast Atlanta. The location of Buford North at Interstate 985 and Friendship Road is square in the middle of one of the most desired locations for businesses and distributors in metro Atlanta and the Southeast." Doug Smith, Senior Vice President of Seefried The Civil Engineer on the project is Eberly & Associates; the Architect is Atlas Architecture. Leasing efforts for the project will be led by the Seefried leasing team comprised of Joseph Kriss, Tripp Ausband and Doug Smith. Buford North Distribution Center is located approximately 40 miles northeast of Atlanta. The location will afford tenants easy access to I-85 as well as Metro Atlanta and other nearby states. About Seefried Industrial Properties Founded in 1984 by Ferdinand Seefried, Seefried Industrial Properties specializes in the development, leasing and management of industrial real estate in key markets across the U.S. Seefried leases and manages approximately 40 million square feet for its institutional and European clients and has developed, or is in the process of developing, approximately 190 million square feet of space valued in excess of $17 billion across 120+ markets. Based in Atlanta, the firm has regional offices in Dallas, Chicago, Los Angeles, and Phoenix. About Clarion Partners Clarion Partners, LLC, has been a leading real estate investment manager for 40 years. Headquartered in New York, the firm maintains strategically located offices across the United States and Europe. With $75.9 billion in total real estate and debt assets under management, Clarion Partners offers a broad range of real estate strategies across the risk/return spectrum to 500 institutional investors across the globe. Clarion is scaled in all major property types and was an early entrant into the Industrial sector. The Firm's global industrial team manages a 900+ property portfolio in the U.S. and Europe consisting of more than 206 million square feet.

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REAL ESTATE TECHNOLOGY

PS Business Parks, Inc. Stockholders Approve Acquisition by Affiliates of Blackstone Real Estate

PS Business Parks | July 16, 2022

PS Business Parks, Inc. (NYSE:PSB) (“PSB” or the “Company”) announced that, at a Special Meeting of Stockholders held earlier today, PSB stockholders voted to approve the acquisition of PSB by affiliates of Blackstone Real Estate (“Blackstone”). “I am pleased to see that our stockholders approved this transformative transaction, which will provide compelling value to our stockholders and positions the company for collective success” Stephen W. Wilson, President and Chief Executive Officer of PSB Subject to the satisfaction or waiver of all of the conditions to the closing of the transaction in the merger agreement, the transaction is expected to be completed on or around July 20, 2022. The final voting results will be reported in a Current Report on Form 8-K to be filed with the Securities and Exchange Commission after certification by PSB’s inspector of elections. Additionally, as previously announced, on July 8, 2022, as contemplated by the merger agreement, the PSB Board of Directors declared (i) a prorated quarterly cash dividend (the “pro rata dividend”) on PSB common stock and (ii) a cash dividend (the “closing cash dividend”) of $5.25 per share of PSB common stock, each payable immediately before the effective time of the merger of PSB’s operating partnership with an affiliate of Blackstone, to holders of record as of the close of business on the business day immediately preceding the closing date of the Transaction and contingent upon the approval of the merger agreement by PSB’s stockholders, the satisfaction or waiver of the other conditions to the Transaction and the merger agreement not having been terminated. The amount of the pro rata dividend is based upon PSB’s current quarterly dividend rate of $1.05 per share of PSB common stock and pro-rated for the number of days from and including July 1, 2022 through the day immediately prior to the closing date of the Transaction. Based on the anticipated closing date of the Transaction of July 20, 2022, the pro rata dividend will equal $0.216848 per share of PSB common stock, and each of the pro rata dividend and the closing cash dividend will be payable immediately prior to the partnership merger effective time on July 20, 2022 to the holders of record as of the close of business on July 19, 2022. If the Transaction is completed on July 20, 2022, PSB stockholders who hold their shares of common stock on the record date for the dividends and through the effective time of the Company merger will be entitled to receive an aggregate of $187.716848 per share in cash, consisting of (i) $187.50, representing the $5.25 closing cash dividend and the merger consideration of $187.50 per share as reduced by the $5.25 closing cash dividend plus (ii) the $0.216848 pro rata dividend. If the closing date of the Transaction is delayed past July 20, 2022, holders of PSB’s common stock will not receive the pro rata dividend or the closing cash dividend on July 20, 2022, and in such case PSB will make a public announcement providing further updates with respect to these matters. For additional information regarding the proposed transaction, please consult the definitive proxy statement filed by PSB with the U.S. Securities and Exchange Commission on June 8, 2022. Advisors J.P. Morgan Securities LLC is acting as lead financial advisor to PSB and provided a fairness opinion to the PSB board of directors in connection with the transaction. Eastdil Secured is acting as real estate advisor to PSB and is also acting as a co-financial advisor to PSB. Wachtell, Lipton, Rosen & Katz is serving as PSB’s legal advisor. About PS Business Parks PS Business Parks, Inc., an S&P MidCap 400 company, is a REIT that acquires, develops, owns, and operates commercial properties, predominantly multi-tenant industrial, industrial-flex, and low-rise suburban office space. Located primarily in major coastal markets, PS Business Parks’ 96 properties serve approximately 4,900 tenants in 27 million square feet of space as of March 31, 2022. The portfolio also includes 800 residential units (inclusive of units in-process).

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