Home and Design
EasyKnock | August 17, 2023
Ribbon, powered by EasyKnock, announces today that RibbonCash – its pioneering cash offer solution – has relaunched in Atlanta and Charlotte.
As one of the pioneers of powerbuying solutions, Ribbon has considered Atlanta and Charlotte as its historical home base, driving the company’s success since its founding in 2017. Ribbon’s product reached around 2 percent of the overall closings in the Atlanta market in 2022, an achievement indicative of the appetite for homeownership.
“The EasyKnock and Ribbon teams could not be more excited to announce the return of RibbonCash to Charlotte and Atlanta,” said Jarred Kessler, CEO of EasyKnock. The Southeast in general remains competitive according to Bankrate’s Housing Heat Index. According to the index, despite price declines elsewhere in the United States, the Southeast has held steady due to comparatively affordable prices. Ribbon aims to tap into this reality for everyday homebuyers who seek ways to achieve homeownership for themselves or their family.
“We believe the Southeast maintains a culture of homeownership that withstands shifts in the market. Mortgage rates and inventory may ebb and flow, but achieving homeownership - and seeking the leading tools to compete - has not,” Kessler said.
“We continue to be bullish on Atlanta, Charlotte, and the Southeast overall.” By working with real estate agents and loan officers, and not competing with them as a direct-to-consumer offering like iBuyers, Ribbon sustains its reputation for empowering the real estate ecosystem.
EasyKnock acquired the assets of Ribbon in 2023. Both EasyKnock and Ribbon have forged strong partnerships in residential real estate by using best-in–class technology that connects consumers with loan officers, real estate agents, and other participants in the homebuying and home selling experience.
Together, Ribbon and EasyKnock are ushering in a new chapter for the real estate industry, creating a one-stop shop for financial solutions that serve homeowners, buyers, and sellers across the country.
EasyKnock is the first-to-market, technology-enabled residential sale-leaseback company in the U.S. Through innovative and accessible solutions, American homeowners who sell their property to EasyKnock can remain in their homes as renters while still getting the cash they need to pursue their financial goals. Headquartered in New York City and founded in 2016, EasyKnock has team members nationwide working to help homeowners unlock their financial freedom through non-loan programs so they can pay off debts, buy their dream home, fund a venture, and more - all while maintaining the ability to stay in their homes and communities. In 2023, EasyKnock acquired the assets of Ribbon Home and continues to offer Ribbon products to customers.
Agent, Real Estate Investment
Businesswire | August 03, 2023
SmartRent, Inc. (“SmartRent” or the “Company”), the leading provider of smart home and property operations solutions for the rental housing industry, has expanded its product line to include the innovative Smart Package Room® system — a true smart package management solution — that transforms package visibility, reduces labor demands, optimizes storage space and enhances resident satisfaction.
Smart Package Room® complements SmartRent’s smart home line, expands the Company’s product offerings and solves a long-standing pain point for rental housing operators. Using patented, proprietary advanced package tracking technologies, the comprehensive Smart Package Room® solution guides couriers through the package log-in process and automatically directs residents to their packages, relieving the package burden from on-site associates.
“Smart Package Room is the logical next addition to SmartRent’s ecosystem of smart home and operations solutions, and is enhanced by existing SmartRent products like Alloy Access and Work Management,” said SmartRent CEO Lucas Haldeman. “The rental housing industry has long been searching for a response to the increasing package volume and scale arriving at properties on a daily basis. Smart Package Room solves for many of the package issues facing the industry while modernizing the renter experience. With this offering, we continue to drive meaningful change for the industry.”
SmartRent has entered into a preferred reseller partnership with Position Imaging, the creator of Smart Package Room®, to bring this new package management innovation to the rental housing industry at scale. “We chose SmartRent to partner with because of their vision for how smart technology can transform the rental housing industry,” said Position Imaging CEO Ned Hill. “Our Smart Package Room solution fits perfectly with their focus and product line and we are thrilled to have them as a reseller and partner.”
As part of this partnership, Position Imaging’s Senior Vice President Sales, Matt Haynes, and two members of his sales team at Position Imaging are joining SmartRent to lead Smart Package Room® sales. A seasoned sales veteran, Haynes brings more than two decades of multifamily experience to the team. Prior to his role at Position Imaging, he served as vice president of sales at Parcel Pending and, earlier in his career, was vice president of sales for Rentlytics.
Founded in 2017, SmartRent, Inc. is a leading provider of smart home and smart property solutions for the multifamily industry. The company’s unmatched platform, comprised of smart hardware and cloud-based SaaS solutions, gives operators seamless visibility and control over real estate assets, empowering them to simplify operations, automate workflows, benefit from additional revenue opportunities and deliver exceptional site team and resident experiences. SmartRent serves 15 of the top 20 multifamily owners and operators, and its solutions enable millions of users to live smarter every day.
About Position Imaging
Founded in 2006, Position Imaging is a tracking technology pioneer, having developed some of the world’s most advanced innovations focused on improving package and product fulfillment throughout the first and last mile delivery chain. The company created the Smart Package Room® system to take the friction out of package management for multi-family residences and corporate campuses and today it is recognized as the most efficient, intuitive self-service package fulfillment platform in the world.
Real Estate Technology
Peachtree Group | September 21, 2023
Peachtree Group, an investment firm with a diverse portfolio of commercial real estate assets, announced a refreshed corporate brand position to showcase better the company's fully integrated investment and service platforms.
Accompanying the new brand position is a powerful new tagline, ‘Guided by Intuition, Grounded by Expertise.’ This succinct expression captures the essence of Peachtree Group's approach to investment strategies. The firm combines its intuitive understanding of commercial real estate with the wisdom of years of experience to make informed decisions that drive growth and deliver exceptional results.
"Our dedication to branding has empowered us to maintain a competitive advantage in attracting top-tier talent, ensuring we consistently have the finest minds and skills to navigate a rapidly evolving business landscape," said Greg Friedman, Peachtree Group's CEO and managing principal. "Furthermore, our strategic branding approach, focused on unifying our extensive range of businesses, is positioned to unlock even more of the untapped potential within our investment platform. This platform, which has already demonstrated its value in the hospitality sector, has been instrumental in our successful expansion and diversification into other real estate sectors and ventures."
The company has consolidated all affiliated brands under the Peachtree Group umbrella. This change unifies the Company's diverse portfolio of brands, including Stonehill and Peachtree Hospitality Management, into Peachtree Group Credit and Peachtree Group Hospitality Management, respectively.
"By bringing the company's brands together, we aim to leverage our collective strengths, streamline our operations and provide an enhanced experience for our valued partners," Friedman said.
Alongside the rebranding, Peachtree Group has unveiled a new logo that combines the simplified representation of a tree with the capital letter P letterform. It succinctly champions the company's roots and remarkable growth it achieved since its inception in 2007, driven by deep expertise and strategic foresight.
"The introduction of our refreshed brand position and logo marks an exciting new chapter in Peachtree Group's journey," said Jatin Desai, Peachtree Group's CFO and managing principal. "The consolidation of our affiliated companies under one unified name reflects our commitment to delivering a seamless and cohesive experience to all our stakeholders. Our new tagline embodies the balance of our innovative vision and the profound expertise that underpins our success."
About Peachtree Group
Peachtree Group is an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures. The company has executed hundreds of investments since its inception, focusing on real estate acquisition, development and lending valued at $9.0 billion in total market capitalization. Today, Peachtree manages over $2.5 billion in equity, augmented by services designed to protect, support and grow its investments.