REAL ESTATE INVESTMENT
Fathom Realty | January 27, 2022
Fathom Realty LLC, a wholly owned subsidiary of Fathom Holdings Inc. (Nasdaq: FTHM), a national, technology-driven, end-to-end real estate services platform integrating residential brokerage, mortgage, title, insurance, and SaaS offerings for brokerages and agents, today introduced intelliAgent 2.0, the Company's next-generation proprietary, all-in-one technology platform designed to simplify all aspects of brokerage operations and agent transaction management.
Accessible anytime, anywhere and on any device, intelliAgent 2.0. features an enhanced CRM system that intuitively allows agents to better serve existing and prospective clients, as well as a host of new marketing resources for building and customizing personalized websites, sending video messages and launching multiplatform marketing campaigns.
With the rollout of intelliAgent 2.0, we are excited to bring our agents powerful new tools to compete effectively in today's market. Our wholly owned and fully integrated technology platform offers levels of customization unmatched by our peers, with advanced tools that were previously too expensive or out of reach for most agents, We believe that our platform will attract more agents who are looking for the industry's best and most advanced technology, while also wanting to reduce their fees in order to invest more capital into their marketing to further grow their sales."
Josh Harley, Fathom Holdings' founder and CEO.
The new intelliAgent 2.0 platform also allows agents to create customized hyperlocal property market reports and neighborhood information through Fathom's technology platform LiveBy Local™, which can be shared with agents' clients and downloaded for display packets and open houses, as well as used to capture sales leads through dedicated, digital links.
Available free for all Fathom Realty agents, intelliAgent 2.0 will go live on February 9, 2022. Other key features include:
New and improved dashboard for easy navigation and management of daily business activities, active transactions, commissions earned, marketing campaigns, among other platform functionalities.
Fully updated CRM system that can easily import new contacts, allow users to schedule tasks, send emails, SMS and video messages.
Ability to create, manage and track customized marketing campaigns using social media, email, text and video messaging.
Robust marketing resource center that features hundreds of digital marketing designs, outdoor signage and branded materials for all promotion and property management needs.
Lead generation and capture tools linked to personalized websites, social media and other platforms.
Direct access to Fathom Academy, the Company's new enterprise-wide learning management system.
We are thrilled to be able to deliver this powerful new platform to our Fathom agents, The entire intelliAgent team has worked tirelessly to make this product the end-to-end solution that agents need to accelerate the growth of their business. The integration of websites, CRM, marketing, transaction and document management is truly special and takes the intelliAgent product to a new level."
Grady Ligon, CIO at intelliAgent.
With the rollout of intelliAgent 2.0, we now have everything we need in place to better serve our own agents, as well as begin to take the next steps necessary to license our platform to large teams and small- to medium-sized brokerages, while still giving a technological advantage to those agents who join Fathom Realty directly, It is our desire to help other companies thrive, and not just survive. There are nearly 1.6 million REALTORS® and 86,000 brokerages in the United States, and we fully recognize that not all of them can or will join Fathom. With our technology platform, we believe we can significantly accelerate the growth of our total base of agents by white labeling our platform, in addition to our current recruiting and acquisition strategy."
Josh Harley
About Fathom Realty LLC
Fathom Realty, a wholly owned subsidiary of Fathom Holdings Inc., is a national, cloud-based, real estate brokerage powered by intelliAgent, a proprietary technology platform that simplifies agent transaction management. The Company currently operates in 34 states and the District of Columbia with more than 7,500 agents, who earn higher incomes through Fathom's transaction fee compensation model, plus the ability to offer their clients a host of related services, from title insurance to arranging mortgages, and in some states, homeowner's insurance. Fathom agents also earn stock grants from the Company's publicly traded parent. Fathom Realty is the ninth largest independent firm in the country as ranked by the 2020 Real Trends 500 Ranking Report.
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REAL ESTATE INVESTMENT
Realogy Holdings Corp. | October 06, 2021
Coldwell Banker Real Estate, LLC and Warburg Realty, two of the most trusted and exemplary real estate companies in America, have joined together to form Coldwell Banker Warburg, a legacy New York firm leveraging the worldwide global power of the Coldwell Banker brand name. The new powerhouse Coldwell Banker Warburg will be fully rebranded in January of 2022, following filing with the State.
Warburg Realty and Coldwell Banker each bring more than 100 years of industry experience and success, originating from opposite coasts of the country. The companies were established within a decade of each other, Coldwell Banker in San Francisco in 1906 and Warburg Realty in New York in 1896. The newly combined entity is thus grounded in 240 combined years of industry knowledge and proven track records of excellence.
Chief Executive Officer of Warburg Realty Frederick Warburg Peters, along with his management team and elite brokerage force, will remain with the newly combined company. Warburg Realty will retain its two prime office locations, comprising more than 120 affiliated sales professionals.
Coldwell Banker Warburg will be the first acquisition to be fully branded under the Coldwell Banker Global Luxury program, underlining the significance of a top-quality New York presence added to the Coldwell Banker brand's best-in-class client services in such markets as Los Angeles, Aspen, Colorado and Miami.
For over 120 years, Warburg Realty has defined the highest standard in luxury real estate brokerage and has built, managed, and brokered many of New York City's most prominent houses and apartments. While Warburg has maintained a cutting-edge profile and constantly adapted to an ever-changing industry, the addition of the Coldwell Banker brand's cutting-edge suite of marketing, education, and state-of-the-art technology tools will enable the firm to even more effectively spread its wings. Led by CEO, broker, and real estate innovator Frederick Warburg Peters and headquartered on Madison Avenue, the company's affiliated agents are strategically located across Manhattan to ensure every client has seamless access to the city's finest properties.
Warburg Realty luxury agents are leaders in the New York Market and this partnership will provide them with the Coldwell Banker brand's powerful Global Luxury certification program and access to a global network of luxury experts to better serve their high-net-worth clientele. The Coldwell Banker Global Luxury program represents over $168 million in sales volume daily based on 2020 data. Having a New York presence will significantly strengthen the company's global position while reinforcing Warburg's leadership in the New York luxury space.
The newly minted Coldwell Banker Warburg will continue to deliver the same top-quality services clients have come to expect. Enjoying centuries of joint experience and on-the-ground resources, Coldwell Banker Warburg will continue to push the industry forward.
This is a groundbreaking moment for both Coldwell Banker and Warburg Realty. This marks the Coldwell Banker brand's expansion into Manhattan and solidifies our presence in the New York luxury real estate landscape. With its storied legacy and tradition of extraordinary service, Warburg has earned significant respect from customers, colleagues, and me. We have a strong personal relationship, and I have deep admiration for Frederick and the entire Warburg team. We look forward to further strengthening our position as a North Star of luxury real estate in New York City for many more decades to come.
—M. Ryan Gorman, president and CEO, Coldwell Banker Real Estate LLC
I am extremely proud and happy to see Warburg Realty become a partner in the Coldwell Banker brand's Global Luxury initiative. Throughout my 40-year career in residential real estate, I have worked to elevate the integrity and professionalism of our industry. Working with the Coldwell Banker brand, I am giving Warburg agents the finest tools to create even more value for our clients and customers. I know this joining of congruent brands will benefit us all. We can't wait to get started!
—Frederick Warburg Peters, CEO, Coldwell Banker Warburg
Coldwell Banker Warburg will operate as part of Coldwell Banker Realty, the company-owned offices of Coldwell Banker. A subsidiary of Realogy (NYSE: RLGY), which owns the Coldwell Banker company-owned offices, acquired Warburg Realty.
About Coldwell Banker Real Estate LLC
Powered by its network of over 96,000 affiliated sales professionals in approximately 2,900 offices across 40 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today's marketplace and is known for its bold leadership and dedication to driving the industry forward. The brand was named among the 2021 Women's Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker give the Gen Blue network an unbeatable edge. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
About Coldwell Banker Global Luxury®
The Coldwell Banker Global Luxury® program legacy traces its roots to 1933 and has been a world leader in luxury real estate since. Coldwell Banker Global Luxury Property Specialists are an exclusive group within the Coldwell Banker organization, making up under ten percent of independent sales associates affiliated with the brand worldwide. Coldwell Banker affiliated agents conducted 27,595 transactions of homes priced at $1 million or more in 2019, more than any other national real estate brand. This equates to $144.4 million in sales every day with an average sales price of $1.9 million in this category. Coldwell Banker, the Coldwell Banker logo Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered marks owned by Coldwell Banker Real Estate LLC. Each franchise is independently owned and operated.
About Realogy Holdings Corp.
Realogy (NYSE: RLGY) is moving the real estate industry to what's next. As the leading and most integrated provider of U.S. residential real estate services encompassing franchise, brokerage, relocation, and title and settlement businesses as well as a mortgage joint venture, Realogy supported approximately 1.4 million home transactions in 2020. The company's diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty®. Using innovative technology, data and marketing products, high-quality lead generation programs, and best-in-class learning and support services, Realogy fuels the productivity of its approximately 194,200 independent sales agents in the U.S. and more than 142,700 independent sales agents in 117 other countries and territories, helping them build stronger businesses and best serve today's consumers. Recognized for ten consecutive years as one of the World's Most Ethical Companies, Realogy has also been designated a Great Place to Work four years in a row and is one of LinkedIn's 2021 Top Companies in the U.S.
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REAL ESTATE TECHNOLOGY
businesswire | November 10, 2020
HouseCanary Inc, a nationwide brokerage and leading provider of residential real estate analytics, home valuation tools and integrated customer engagement platforms, today announced that it has been recognized by Fitch Ratings as a top automated valuation model provider for the second consecutive year. HouseCanary believes this recognition reflects the growing understanding across the residential real estate ecosystem of the necessity for more accurate AVMs. AVMs are used to estimate the ongoing market value of residential real estate, and help consumers, lenders and investors alike instantly and accurately assess the value of a property in a quick and cost-effective manner. Now more than ever, AVMs are driving innovation in the real estate and mortgage industries due to increased accuracy, innovation, processing power and the availability of robust data.
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