Home > News > featured news > Evocalize Partners with Side to Power Digital Marketing Campaigns for Top Boutique Real Estate Companies

MARKET OUTLOOK, REAL ESTATE TECHNOLOGY

Evocalize Partners with Side to Power Digital Marketing Campaigns for Top Boutique Real Estate Companies

PRnewswire | March 23, 2023 | Read time : 05:00 min

Evocalize, the industry-leading technology that powers many of the largest, most effective cross-channel digital marketing solutions, is excited to announce its partnership with Side, the industry's only real estate brokerage platform that empowers top-producing agents, teams and indies to create and grow their own business. Together, Evocalize and Side are drastically improving the way real estate agents approach local digital marketing on Google, Facebook, and Instagram by allowing the most sophisticated lead generation programs to be launched with push-button ease.

The partnership allows Side to offer its network of market-leading boutiques a powerful new tool for reaching and engaging their target audiences. Side's Digital Campaign Builder, powered by Evocalize technology, will leverage full MLS integration to provide highly-targeted, data-driven campaigns that reach consumers at the most opportune times and in the most relevant locations. Users can easily designate the program they want to launch, in which geographic area, and how much they want to spend. Once a campaign is approved, the technology will automatically optimize spend across Google, Facebook, Instagram and TikTok, displaying their ads on the channels most likely to drive engagement and quality leads.

Evocalize's technology supports businesses across industries, including residential and commercial real estate, mortgage, insurance, senior living, financial services, restaurants, franchises, travel and more. Its Collaborative Marketing Platform with EVOLVE artificial intelligence layer is designed to help national brands and technology platforms, like Side, take the complexity out of local digital advertising for themselves and their distributed users. The platform uses real-time data for automation and machine learning algorithms to optimize performance across multiple ad platforms, ensuring that ads are seen by the right people, in the right place, at the right time.

"We are excited to be partnering with Side, a company with a strong track record of empowering the most successful agents and teams in the industry. The common goal of both of our companies is to empower local agents and operators with the tools they need to grow their business," said Evocalize CEO, Matthew Marx. "Together, we are making it easier than ever for agents in the Side community to achieve their local marketing goals using the most sophisticated, data-driven techniques in just a few clicks."

The partnership between Evocalize and Side is a game-changer for agents and teams looking to invest in local digital advertising and stand out in their local markets. With Side's expertise and Evocalize's innovative technology, boutique companies in Side's network can now reach their growth targets more effectively and efficiently than ever before.

About Evocalize

Evocalize's Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a partner in Facebook's Real Estate Top Provider Initiative and is a recipient of HousingWire's Tech100 awards in both Real Estate and Mortgage. Evocalize's technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures and Habanero Ventures. For more information, visit evocalize.com.

About Side

Side is the only brokerage platform that exclusively partners with top-performing agents, teams and independent brokerages to create and grow their own boutique brands without the cost, time or risk of operating a brokerage. Side's proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their businesses and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit side.com.

Spotlight

The New Traditional Asset Class

For generations, public markets have been the beating heart of capitalism, reaching their zenith in the latter part of 20th Century, when stock markets in Wall Street, the City of London, Hong Kong, and others were the great centers of capital raising, corporate investment and growth.

More featured news

Spotlight

The New Traditional Asset Class

Related News

REAL ESTATE INVESTMENT, MORTGAGE AND LENDING

Enumerate Launches as a Vertically Focused SaaS Accounting and Payments Leader After Prior Growth Equity Investment from Great Hill Partners

Businesswire | May 16, 2023

Enumerate (the “Company”), the leading provider of software and payment solutions to communities, homeowners associations (“HOAs”) and other vertical markets, today announced its rebrand after a previous growth equity investment from Great Hill Partners, a private equity firm that invests in high-growth, disruptive companies. The Company’s core products, TOPS Software (accounting) and Nabr Network (engagement), will operate under the new name Enumerate moving forward. Enumerate will be led by Charlie Piper, a software industry veteran and former Great Hill portfolio company executive. Great Hill invested growth capital into Enumerate’s predecessor company, TOPS Software, in July 2021 and executed the acquisition of Nabr Network in February 2022. Enumerate’s technology will bring together the best in accounting, operations, payments, resident engagement, and financial services in one easy-to-use and integrated platform. The investment from Great Hill will enable Enumerate to accelerate its growth plans and further enhance its product roadmap to better serve customers. “We are thrilled to partner with Great Hill as we embark on the next phase of our growth journey as a newly-launched company,” said Mr. Piper. “Combining the collective 70+ years of industry and product knowledge that we bring together, Enumerate is well-positioned to continue innovating on behalf of our customers. Furthermore, Great Hill’s deep experience scaling technology businesses will be invaluable to our transformation as we bring new solutions to market to deliver even greater value for our customers.” “In fragmented markets poorly served by point solutions, we believe Enumerate is uniquely positioned as the accounting system of record to deliver an integrated payments and software offering. Opportunities exist on both sides of the accounting ledger, accounts receivable (money in) and accounts payable (money out). We look forward to providing the support and resources required to capitalize on this large and under-penetrated opportunity across our core markets,” said Joe Germanese, Principal at Great Hill. Since its inception, Great Hill has developed a deep track record in the payments and software sectors with over 20 investments in the category. In addition to Enumerate, Great Hill Partners’ portfolio includes One Inc, Versapay, Paytronix, Vanco, NMI, BlueSnap, and more. Prior investments include Affinipay, Accelerated Payment Technologies, BillMatrix, ChromeRiver, MineralTree, and PayChoice, among others. About Enumerate Enumerate is the leading provider of community association management software and payments solutions that reduce administrative tasks by over 75% for property management companies and self-managed associations. With tens of thousands of communities and millions of homes managed, Enumerate empowers community association management organizations by digitizing and optimizing their accounting processes, operational workflows, AR & AP payments, and resident engagement. As a result, they can scale business and community growth and operations, improve homeowner and board satisfaction, maximize ROI, and transform the financial reconciliation processes. Enumerate exists to make community management easier. Want to see how? Learn more at www.goenumerate.com. About Great Hill Partners Founded in 1998, Great Hill Partners is a private equity firm targeting investments of $100 million to $500 million in high-growth companies across the software, digital commerce, financial technology, healthcare, and digital infrastructure sectors. With offices in Boston and London, Great Hill has raised over $12 billion of commitments and invested in more than 95 companies, establishing an extensive track record of building long-term partnerships with entrepreneurs and providing flexible resources to help middle-market companies scale. Great Hill has been recognized for its industry leadership, being ranked #3 in the 2022 HEC Paris-Dow Jones Mid-Market Buyout Performance Ranking, which evaluated fund performance of 563 leading private equity firms between 2009-2018.

REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT

America First Credit Union to Offer Instant Home Equity Through FirstClose™

PRnewswire | May 10, 2023

FirstClose, Inc., a leading fintech provider of data and workflow solutions for mortgage and home equity lenders nationwide, announced today that America First Credit Union selected its FirstClose Equity™ solution to provide members access to a digital end-to-end home equity product that delivers a best-in-class experience and dramatically cuts down loan application approval times. Industry analysis shows U.S. homeowners with mortgages have seen their equity increase by a total of $1 trillion since the fourth quarter of 2021, a gain of 7.3% year over year. While home equity lending is experiencing rapid growth, it continues to be a friction-filled process driving demand for a solution. America First is a Utah-based credit union with 120 branches across Utah, Nevada, Arizona, Idaho, and New Mexico, serving more than 1.3 million members, making it the 5th largest credit union in the country in terms of membership. Using FirstClose Equity, America First will be able to reduce the time to close from initial inquiry to as little as one week, versus the industry average of 45 to 60 days. "Our focus is always on our members, and our partnership with FirstClose supports our goal of delivering the best member and processor experience possible," said Austin Coleman, Senior Vice President of Mortgage Lending at America First Credit Union. FirstClose Equity makes home equity a low-friction lending experience that consumers have come to expect. Consumers have one experience via a private labeled POS and borrower portal. The application process itself is extremely streamlined. With the member's consent, FirstClose Equity collects and verifies asset and employment information. Even the few pieces of information that the member is required to provide can be uploaded through the platform. The decisioning engine delivers a firm decision on CLTV and pricing in approximately 5 to 7 minutes. "Because we absorb many of the fees for our members, efficiency at every stage of the origination process takes on greater importance, and automation on both sides of the transaction is key," said Coleman. "Through our integration with FirstClose, loan officers, underwriters, and processors never have to leave their LOS, which greatly increases our efficiency with home equity lending." Founded in 2000, FirstClose offers lenders a user-friendly home equity technology solution to lend more efficiently, faster, and at scale. "We are thrilled to be trusted with such an important role of helping fulfill America First Credit Union's mission to provide their members with a simple and streamlined home equity experience," said Tedd Smith, Chief Executive Officer of FirstClose. "We are the category leader and are committed to advancing our technology so our customers, like America First, can focus on what matters most - their member's experience and improving their bottom line." About America First Credit Union Founded in 1939, and with a long-standing history of exceptional member service, America First Credit Union has become one of the largest, most stable, and most progressive credit unions in the country, and has remained a member-owned, not-for-profit cooperative financial institution. Today, America First has 120 locations, and is the eighth largest credit union in assets in the United States with over $17 billion, and the fifth largest credit union in membership in America with more than 1.3 million members. For more information, visit americafirst.com. About FirstClose Headquartered in Austin, Texas, FirstClose, Inc. provides fintech solutions to HELOC and mortgage lenders nationwide. The company's mission is to increase profitability and reduce cost for mortgage lenders. FirstClose makes this possible through offering systems and relationships that enable lenders to assist the lender's borrowers more effectively, reduce closing costs, and ultimately shorten closing times. For more information, visit firstclose.com.

REAL ESTATE TECHNOLOGY, MORTGAGE AND LENDING

Rent. Group, Inc. Announces Rent. Lease360°™, a Unique Solution to Lease-Up Marketing

Businesswire | May 15, 2023

Rent., a leading provider of integrated marketing solutions to the multi-and single-family rentals industry, today announced the launch of Rent. Lease360°, a 360-degree, turn-key offering designed specifically for low occupancy and new lease-up situations. Rent.’s newest solution is a comprehensive yet flexible way for modern multifamily marketers to build integrated, omnichannel marketing for properties during pre-lease, rebrand and renovation life cycles and debuts at the Apartment Innovation and Marketing Conference (AIM) in Huntington Beach, Calif., May 7-10, 2023. More than 455,000 multifamily units were constructed from January 2022 through March 2023, according to non-seasonally adjusted data from the U.S. Census Bureau. The same data reports over 900,000 units currently under development and an additional 160,000 units authorized. “As multifamily development increases across the nation, it’s critical for new communities to establish themselves within a competitive market,” explained Jon Ziglar, CEO of Rent. “Property management companies and owners must effectively market their new properties to deliver a successful lease-up period from pre-construction to stabilization. With Lease360°, they can now bridge this critical phase with one partner, not five or six, increasing the impact of every marketing dollar spent and reducing administrative costs and hassle.” Anchored by RentMarketplace.’s massive consumer reach, Rent. Lease360° is powered by first-party data, supported by a dedicated marketing strategist and represents a flexible yet comprehensive solution. This is the product of extensive research on the unique needs of multifamily properties that are in lease-up mode from pre-lease to stabilization. As part of Rent.’s extensive network, which includes Redfin.com, Realtor.com, Rent.com, ApartmentGuide.com and Rentals.com, Rent. Lease360° allows clients to flex their marketing efforts across various channels to best match the current needs of the property — all within a single solution. “Rent. is uniquely positioned to address the challenges of new multifamily construction, as well as any rebrand or renovation, by creating a 360-degree lease-up program leveraging our omnichannel marketing platform and utilizing first-party data to deliver the right people to their property on time,” Ziglar added. According to Kathy Neumann, CMO of Rent., Rent. Lease360° provides a customized and integrated marketing approach that optimizes investments across all major channels, including customized ILS, search, social, e-mail, geofencing and more, to attract potential renters to your property. “We are proud to bring this unmatched solution to market at a crucial moment for the industry,” Neumann said. “We know developers are in great need of a turnkey solution to actively market and manage their communities. A website and ILS listing simply won’t cut it in 2023 as the new generation of renters are seeking information across an increasingly fragmented marketing landscape.” This latest innovation represents another first for Rent., which recently launched the multifamily industry’s only automated solution for TikTok advertising and is the first and only rental marketplace network to provide access to two of the country's largest real estate sites, Redfin.com and Realtor.com. About Rent. Rent. is a two-sided marketing platform that simplifies the entire renter experience by matching the right property with the right renter, at the right time. Through the Rent. network of websites, mobile apps and partnerships, Rent. clients can reach over 350 million site visits per month. In addition, Rent. services the property side of the market with scaled marketing solutions such as search engine marketing, lead nurturing through chatbots and client automation tools, and reputation management through ratings and reviews, as well as social media monitoring and marketing. This, paired with advanced search filtering and an optimized consumer app and site experience, enables Rent. to offer renters an ideal home-finding experience. Rent. exists to help people find the perfect place. Rent. is operated by Rent Group Inc., a subsidiary of Redfin Corporation.