MORTGAGE AND LENDING
CoreLogic and Big Purple Dot | October 20, 2022
Big Purple Dot, provider of an ecosystem of mortgage marketing technologies has tapped CoreLogic ®, a leading global property information, analytics, and data-enabled solutions provider, to launch a mortgage recruiting platform that provides detailed production data on loan originators (LOs) and a customer relationship management (CRM) service to help lenders in their recruiting efforts. The platform will be powered by CoreLogic data.
Using the most current and accurate data, and analytics per loan officer available in the industry, supplied by CoreLogic, and the framework of Big Purple Dot's lead management and CRM system, the new recruiting platform enables the mortgage industry to analyze a loan officer's, lender's and broker's loan production volume, loan type, number of loans generated and smartly reach out to them with technology tools such as video messaging, SMS and automated marketing, at scale, to engage top talent through all stages of the hiring process. The new platform also includes built-in contact information, including the originator's email address, cell phone number, and physical address.
"Our new product performs a deep dive into each loan originator's production metrics, providing unrivaled mortgage insight and technology to help loan originators not only hire but to also effectively forecast and operate their business,"
- Big Purple Dot CEO Roxana Davidoff
When it comes to mortgage CRM technology, Big Purple Dot is at the forefront, Given Big Purple Dot's unique position as a mortgage CRM leader, this strategic alignment is an excellent opportunity to help loan originators make better choices when hiring LOs,Brian Battaglia, executive, Property Intelligence at CoreLogic said.
CoreLogic is the nation's leader in mortgage data, so they were the ideal data source to help create the industry's most powerful recruiting platform, Not only does this new platform reflect our shared vision and goals, we believe it will also forever transform how mortgage lenders recruit top sales professionals,Davidoff said.
According to Big Purple Dot, an independent mortgage banker has already used the platform to recruit originators and has since generated an additional $450 million in volume from those originators. The mortgage banker used a single text message CRM campaign.
In today's challenging market, lenders need to know more loan production details when hiring prospects to ensure they will excel. This new recruiting platform gives lenders everything they need to know, Big Purple Dot President and Chief Technology Officer Aldo Sarmiento said.
Even after new loan originators are hired, the recruiting platform's CRM capabilities continue to help build on those relationships within the organization.
About Big Purple Dot
Irvine, California-based Big Purple Dot provides an ecosystem of marketing technologies and products that enable real estate professionals and mortgage originators to generate and manage customer relationships and grow business. At the heart of the Big Purple Dot ecosystem is a CRM lead management platform that leverages predictive analysis as well as personalized, prebuilt marketing content, automated marketing campaigns, and SMS/MMS video services all in a single platform that additionally lets users connect with their partners and others on their team throughout each transaction.
CoreLogic is a leading global property information, analytics, and data-enabled solutions provider. The company's combined data from public, contributory and proprietary sources include over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance, and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe, and Asia Pacific.
REAL ESTATE INVESTMENT,MORTGAGE AND LENDING
Hallmark Home Mortgage | November 07, 2022
Hallmark Home Mortgage, a Fort Wayne, Indiana-based independent residential mortgage lender, has completed the acquisition of a well-established team of mortgage bankers. The move will expand its residential lending services to include Colorado, Georgia, Kansas, Louisiana, Missouri, South Carolina and Texas; representing a strategic milestone for the organization.
"I am pleased to welcome this talented team of more than 60 mortgage professionals, Hallmark is now positioned to become one of the nation's top 100 residential mortgage lenders. This increased productivity will create new employment opportunities at the corporate headquarters in Fort Wayne."
-Deborah Sturges Chief Executive Officer and Founder at Hallmark Home Mortgage
This is a tremendous opportunity, The team brings a strong lending and scalable presence in their current markets and shares the same passion as Hallmark for delivering a superior customer experience,noted Hallmark Home Mortgage Executive Vice President/Division Manager Mark Etchison.
Marc Wadman will continue to direct the newly acquired team as Senior Vice President/Regional Manager. Hallmark is known for its continued strong leadership and team support within the mortgage industry, It became evident after discussions with the Hallmark executive leadership team that this was the ideal fit for our associates and clients,Wadman added.
With rising inflation and mortgage rates climbing, workforce capacity has had to be adjusted for many mortgage lenders. Hallmark, however, continues to successfully execute against its strategic growth plan by focusing on its Realtors®, referral partners and past clients.
About Hallmark Home Mortgage
Fort Wayne, Indiana-based Hallmark Home Mortgage was founded in 2007 by Deborah Sturges. Driven by her strong passion for providing home finance solutions backed by a tradition of service, the company continues to impact the communities and the employees it serves. Whether a first-time home buyer or experienced homeowner, Hallmark offers the perfect combination of digital technology and human touch to ensure that every customer experience is tailored to fit their individual needs.
REAL ESTATE INVESTMENT
CoStar Group | November 15, 2022
CoStar Group, Inc. (NASDAQ: CSGP), a leading provider of online real estate marketplaces, information and analytics in the commercial and residential property markets, has launched LoopNet, the world’s largest commercial property marketplace, in the UK market. The launch marks the creation of the world’s first international commercial real estate online marketplace, allowing tenants, brokers and investors to access properties available for sale and lease across multiple countries on a single platform.
Prior to its launch in the UK, LoopNet marketed exclusively US and Canadian commercial properties to an international community of buyers and tenants. The integration of tens of thousands of UK property listings into the marketplace will unlock global access to the UK commercial real estate market, worth an estimated £1.5 trillion, benefitting brokers, investors, would-be occupiers, and owners of commercial real estate.
With over 11m monthly unique visitors, LoopNet will provide UK users with unprecedented exposure to potential investors and tenants, significantly broadening the reach of every listing by successfully capturing relevant local and global audiences. Used by 93% of Fortune 100 companies, LoopNet has made significant investment into Google search engine marketing (SEM) as well as other types of marketing, resulting in superior volumes of traffic to the platform and more efficient outcomes for the end-user.
Prior to the launch of LoopNet, the UK market was served by Realla, a CoStar Group company and the UK’s leading dedicated commercial property marketplace, which has now been integrated into LoopNet, unlocking access to additional pools of capital, a greater number of listings and a high-quality international audience. Prior to the integration, Realla had an average of 734,000 unique monthly visitors, which will now be significantly boosted by the additional traffic generated by LoopNet, bringing the total expected LoopNet traffic to nearly 12m unique monthly users from the first day of the launch.
With 88% of commercial property searches currently being initiated online as market participants aim to save time and money, LoopNet provides sophisticated technology allowing brokers, tenants and investors to conduct viewings online and benefit from up-to-date pricing and information. The transparency enabled by LoopNet benefits all users, enabling them to get first-hand insights into the market and providing a useful benchmarking tool for market participants – an essential feature for those transacting in today’s volatile market environment.
“The UK-wide roll-out of LoopNet, our leading commercial real estate marketplace, is an important element of CoStar Group’s on-going strategic international expansion effort. Having built a strong relationship with our UK customer base through CoStar and Realla, we are excited to be able to offer our UK users access to the international market, which will significantly increase their visibility and reach. With overseas interest in UK commercial property on the rise due to the attractive exchange rate, the launch of LoopNet could not have been timed better, allowing thousands of UK market players to reap the benefits of global exposure. LoopNet quickly became the industry leader for commercial marketplaces in the US, and we are optimistic about its prospects in the UK, where it’s the only marketplace to provide access to such a vast global audience, directly benefitting brokers, tenants, owners, and investors.”
-CoStar Group Founder and Chief Executive Officer Andy Florance
About CoStar Group
CoStar Group, Inc. (NASDAQ: CSGP) is a leading provider of online real estate marketplaces, information, and analytics in the commercial and residential property markets. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities. STR provides premium data benchmarking, analytics, and marketplace insights for the global hospitality industry. Ten-X provides a leading platform for conducting commercial real estate online auctions and negotiated bids. LoopNet is the most heavily trafficked commercial real estate marketplace online. Apartments.com, ApartmentFinder.com, ForRent.com, ApartmentHomeLiving.com, Westside Rentals, AFTER55.com, CorporateHousing.com, ForRentUniversity.com and Apartamentos.com form the premier online apartment resource for renters seeking great apartment homes and provide property managers and owners a proven platform for marketing their properties. Homesnap is an industry-leading online and mobile software platform that provides user-friendly applications to optimize residential real estate agent workflow and reinforce the agent-client relationship. Homes.com offers real estate professionals advertising and marketing services for residential properties. Realla is the UK’s most comprehensive commercial property digital marketplace. BureauxLocaux is one of the largest specialized property portals for buying and leasing commercial real estate in France. CoStar Group’s websites attract tens of millions of unique monthly visitors. Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S., Europe, Canada, and Asia.