Fathom Realty Launches intelliAgent 2.0

Fathom Realty | January 27, 2022

Fathom Realty LLC, a wholly owned subsidiary of Fathom Holdings Inc. (Nasdaq: FTHM), a national, technology-driven, end-to-end real estate services platform integrating residential brokerage, mortgage, title, insurance, and SaaS offerings for brokerages and agents, today introduced intelliAgent 2.0, the Company's next-generation proprietary, all-in-one technology platform designed to simplify all aspects of brokerage operations and agent transaction management.

Accessible anytime, anywhere and on any device, intelliAgent 2.0. features an enhanced CRM system that intuitively allows agents to better serve existing and prospective clients, as well as a host of new marketing resources for building and customizing personalized websites, sending video messages and launching multiplatform marketing campaigns.

With the rollout of intelliAgent 2.0, we are excited to bring our agents powerful new tools to compete effectively in today's market. Our wholly owned and fully integrated technology platform offers levels of customization unmatched by our peers, with advanced tools that were previously too expensive or out of reach for most agents, We believe that our platform will attract more agents who are looking for the industry's best and most advanced technology, while also wanting to reduce their fees in order to invest more capital into their marketing to further grow their sales."

Josh Harley, Fathom Holdings' founder and CEO.

The new intelliAgent 2.0 platform also allows agents to create customized hyperlocal property market reports and neighborhood information through Fathom's technology platform LiveBy Local™, which can be shared with agents' clients and downloaded for display packets and open houses, as well as used to capture sales leads through dedicated, digital links.

Available free for all Fathom Realty agents, intelliAgent 2.0 will go live on February 9, 2022. Other key features include:

  • New and improved dashboard for easy navigation and management of daily business activities, active transactions, commissions earned, marketing campaigns, among other platform functionalities.
  • Fully updated CRM system that can easily import new contacts, allow users to schedule tasks, send emails, SMS and video messages.
  • Ability to create, manage and track customized marketing campaigns using social media, email, text and video messaging.
  • Robust marketing resource center that features hundreds of digital marketing designs, outdoor signage and branded materials for all promotion and property management needs.
  • Lead generation and capture tools linked to personalized websites, social media and other platforms.
  • Direct access to Fathom Academy, the Company's new enterprise-wide learning management system.

We are thrilled to be able to deliver this powerful new platform to our Fathom agents, The entire intelliAgent team has worked tirelessly to make this product the end-to-end solution that agents need to accelerate the growth of their business. The integration of websites, CRM, marketing, transaction and document management is truly special and takes the intelliAgent product to a new level."

Grady Ligon, CIO at intelliAgent.

With the rollout of intelliAgent 2.0, we now have everything we need in place to better serve our own agents, as well as begin to take the next steps necessary to license our platform to large teams and small- to medium-sized brokerages, while still giving a technological advantage to those agents who join Fathom Realty directly, It is our desire to help other companies thrive, and not just survive. There are nearly 1.6 million REALTORS® and 86,000 brokerages in the United States, and we fully recognize that not all of them can or will join Fathom. With our technology platform, we believe we can significantly accelerate the growth of our total base of agents by white labeling our platform, in addition to our current recruiting and acquisition strategy."

Josh Harley

About Fathom Realty LLC
Fathom Realty, a wholly owned subsidiary of Fathom Holdings Inc., is a national, cloud-based, real estate brokerage powered by intelliAgent, a proprietary technology platform that simplifies agent transaction management. The Company currently operates in 34 states and the District of Columbia with more than 7,500 agents, who earn higher incomes through Fathom's transaction fee compensation model, plus the ability to offer their clients a host of related services, from title insurance to arranging mortgages, and in some states, homeowner's insurance. Fathom agents also earn stock grants from the Company's publicly traded parent. Fathom Realty is the ninth largest independent firm in the country as ranked by the 2020 Real Trends 500 Ranking Report.


There is one problem that every agent faces…With the low cost of online leads, finding them isn’t the issue… Converting leads is the problem. Because when you convert more leads, your costs go down, and your profits go up! The Solution So how do you stand out among the over 1.2 million agents and convert more of your leads? Check out this great infographic to learn how:


There is one problem that every agent faces…With the low cost of online leads, finding them isn’t the issue… Converting leads is the problem. Because when you convert more leads, your costs go down, and your profits go up! The Solution So how do you stand out among the over 1.2 million agents and convert more of your leads? Check out this great infographic to learn how:

Related News


Brokerfied Launches Online Commercial Real Estate Listing Platform Focused on Small Landlords and Investors

Brokerfied | June 09, 2022

Brokerfied Inc. launched an online platform that provides landlords nationwide with a suite of tools to list and market their properties directly to potential customers. The platform was developed by expert commercial brokers to address the needs of small-scale commercial real estate owners who have long been neglected in the current market. The commercial real estate market has traditionally focused on major landlords, investors, and brokerages, while landlords of smaller properties face difficulty finding brokers to list their properties and exorbitant broker fees, which are hard to justify for smaller spaces. Brokerfied bridges the gap, allowing landlords and customers to interface directly. Brokerfied will change the game for landlords who have faced an uphill battle just to list their properties. This platform provides comprehensive support throughout the entire process, allowing small-scale commercial real estate owners to efficiently manage communications, paperwork, and logistics at low cost while expanding their reach to potential customers-tenants or buyers." Dan Bernier,Brokerfied Founder Brokerfied estimates that the 1.2 million small and vacant properties across the United States could drive revenue of three-quarters of a billion dollars annually, presenting a considerable opportunity for market disruption. Billions of dollars of additional revenue could be available to small landlords who currently do not have the experience or wherewithal to lease out their space or the marketing reach to find a buyer Brokerfied is subscription-based, with plans ranging from one to six months. Once all necessary property information has been provided, Brokerfied creates a search-engine-optimized website with all available information for landlords to showcase their properties to potential customers. Other tools include a professional flyer for online and in-person marketing, signage with QR codes for owners to display on site, a Brokerfied email and phone number to safeguard landlords' private information and communication center where all property-related communications are consolidated. Relevant engagement statistics, such as QR code scans, emails, and phone calls are displayed on a user-friendly property dashboard. "We envision vacant storefronts in neglected communities coming back to life, leading to bustling activity that will revitalize neighborhoods and encourage investment," Bernier said. "There are millions of properties across the country just waiting to be utilized, and Brokerfied provides landlords the tools to unlock their full potential." About Brokerfied Brokerfied is the only service that empowers landlords to list and market their properties directly to potential customers. Founded by commercial real estate veteran Dan Bernier, Brokerfied is a low-cost subscription that provides everything a landlord needs to market their commercial real estate for sale or for lease.

Read More


Dubai-based DAMAC Properties makes foray into US real estate market with ultra-luxurious CAVALLI branded Miami condos

DAMAC Properties | May 30, 2022

UAE-based DAMAC Properties has announced that it has won the US $120 million bid to acquire land in the upscale Miami neighbourhood of Surfside. The Dubai-based developer plans to build an ultra-luxurious, CAVALLI branded condominium project. The property, on Collins Avenue, offers residents 200 feet of direct beach frontage and access to South Beach and Bal Harbour. The land, comprising 1.8 acres, was sold to DAMAC for $120 million through the court process. DAMAC Properties has long been eyeing development opportunities in Miami. We see the city, which is known for being a luxury and fashion centre, as a natural fit for our Company, which has an established reputation for its branded luxury offerings." Hussain Sajwani,DAMAC Chairman and Founder Surfside, in recent years, has become a hotspot for ultra-luxury condominium developments, including the Four Seasons Private Residences, the Fendi Chateau Residences, and the Arte Surfside buildings. The town also has a collection of high-end hotels, including the Four Seasons, the St. Regis Bal Harbour, and the Ritz-Carlton Bal Harbour and its primary shopping area, the Bal Harbour Shops, is known throughout Miami as a luxury shopping destination. DAMAC Properties, known for its luxury real estate offerings both regionally and globally, is rapidly expanding its global footprint such as its flagship project in Europe — DAMAC Towers Nine Elms in the prestigious Zone 1 district of London with Versace interiors. The Surfside project will be DAMAC's first in the United States. The Company's consistent success over the years, and more recently on the tailwinds of Dubai's stellar economic performance and forecast, has propelled it to eye various global opportunities for development and growth. It is developing a luxury resort in the Maldives to be operated by global hotel brand Mandarin International and has already projects in Canada, the UK and across the Middle East. In 2021, DAMAC Properties launched two projects in Dubai, DAMAC Lagoons, the developer's third master community in Dubai, and Cavalli Tower, an ultra-luxurious 70-storey tower overlooking Palm Jumeirah, with Cavalli-branded interiors. Both projects have seen great customer interest and demand. "Our global expansion into the United States marks a major milestone and demonstrates that DAMAC is a force to be reckoned with. This is an exciting time, and we have a lot in store," Sajwani said. "We are rapidly growing, not only in our real estate endeavours but in various sectors such as fashion, hospitality and even emerging industries such as the Metaverse, NFTs and data centres. This enables us to stay ahead of the curve," he concluded.

Read More


letus Announces Strategic Partnership with MRI Software to Expand Flexible Rent to Commercial and Residential Real Estate

letus (previously RentMoola) | June 02, 2022

Furthering efforts to help renters balance their paychecks and landlords to collect rent on time, letus (previously RentMoola), an award-winning FinTech platform, announces its partnership with MRI Software, a global leader in real estate technology. The partnership enables commercial and residential real estate companies to streamline the payments process and offer an innovative, flexible payment experience for customers. MRI's partnership with letus will give our Canadian community of renters and landlords easier access to a world-class payments platform. The integration will enable flexible payments, which can be a key differentiator in today's market." Sean Slack, VP of Partner Connect at MRI letus integrates with MRI LivingTM residential management suite and MRI @WorkTM commercial management suite of products to improve the payment experience by reducing manual entry to increase reliability and security. MRI clients now enjoy enhanced experiences through: Streamlined experience with MRI Resident Connect and Tenant Connect Real-time transaction reconciliation Flexible payments and credit reporting to increase credit scores Automated SMS messaging and payments via TXT2PAY Auto-schedule synchronizations The partnership is a step forward in delivering comprehensive and simple solutions that empower landlords to get real-time transaction information while providing flexible payment solutions to customers. Now, MRI clients can access more payment options, financial tools, enhanced communication, and more. "Modern property management requires real-time management," shares Karthik Manimozhi, CEO of letus. "This integration brings ultimate convenience to landlords, providing them automation and data-driven insight to provide value to their tenants." About letus A disruptive cloud platform offering flexible rent payments with credit reporting that empowers renters to better balance their paychecks while landlords achieve predictable and scalable on-time revenue streams. letus has processed $2Billion transactions with 2Million+ individual transactions. About MRI Software A leading provider of real estate software solutions that transform the way communities live, work and play. MRI's open and connected, AI-first platform empowers owners, operators and occupiers in commercial and residential property organizations to innovate in rapidly changing markets. MRI has been a trailblazer in the PropTech industry for over five decades, serving more than two million users worldwide. Through innovative solutions and a rich partner ecosystem, MRI gives real estate companies the freedom to realize their vision of building thriving communities and stronger businesses.

Read More