REAL ESTATE INVESTMENT
Real | November 04, 2022
The Real Brokerage Inc. (“Real” or the “Company”) (TSX: REAX) (NASDAQ: REAX), the fastest growing publicly traded real estate brokerage, today announced that it has acquired, through a wholly owned subsidiary, all of the issued and outstanding common shares of Redline Real Estate Group (BC) Inc. (“Redline BC”) pursuant to a share purchase agreement between the Company, Redline BC and Redline Realty Investments Inc. (“Redline Realty”). The acquisition, which includes Redline’s real estate license to operate in British Columbia, will fuel the Company’s expansion into Canada’s third largest province.
Founded in 2005, Redline Realty has approximately 90 agents serving clients throughout the provinces of Alberta, Ontario and British Columbia. The acquisition follows Redline’s move to The Real Brokerage network in October 2021, and underscores the success that Redline’s agents have had under the Real umbrella, which provides agents with the technology, culture and financial incentives to realize their full potential.
“Acquiring brokerage firms as a method to grow agent count is not part of our strategy. Our leading technology, competitive financial incentives and connected community are attracting agents to our platform in record numbers. However, Canada is important to our overall growth and this transaction allows us to leverage our relationship with one of Canada’s top brokerage teams to serve as the foundation for our expansion into British Columbia,”
- Real Chairman and Chief Executive Officer Tamir Poleg
When we joined Real, we were excited to align our team with a company that is bringing real estate into the digital age in a way that empowers agents to best serve clients while creating a culture of innovation, inclusion and trust, Now, one year later we are thrilled to be the catalyst for Real’s Canadian expansion into British Columbia,said Darren Langille, Co-Founder of Redline Realty.
Brett Turner, President and Co-Founder of Redline echoed this sentiment: Our agents continue to be impressed with Real Brokerage’s revolutionary approach to the brokerage industry, and we are pleased to incorporate our BC arm into their model.
Real’s anticipated expansion into British Columbia is the company’s latest milestone in 2022, which includes increasing its agent base by 82% year-to-date to more than 7,000 agents, an agreement to acquire LemonBrew Lending Corp., a tech-enabled home loan platform, and the acquisition of Expetitle, a digital title and settlement company now operating as Real Title. Each acquisition is consistent with Real’s strategy to build a seamless end-to-end home buying experience.
The Real Brokerage Inc. (NASDAQ: REAX) (TSX: REAX) is revolutionizing the residential real estate industry by pairing best-in-class technology with the trusted guidance of the agent-led experience. Real delivers a cloud-based platform to improve efficiencies and empower agents to provide a seamless end-to-end experience for homebuyers and sellers. The company was founded in 2014 and serves 44 states, D.C., and three Canadian provinces with over 7,000 agents.
MORTGAGE AND LENDING
CoreLogic and Big Purple Dot | October 20, 2022
Big Purple Dot, provider of an ecosystem of mortgage marketing technologies has tapped CoreLogic ®, a leading global property information, analytics, and data-enabled solutions provider, to launch a mortgage recruiting platform that provides detailed production data on loan originators (LOs) and a customer relationship management (CRM) service to help lenders in their recruiting efforts. The platform will be powered by CoreLogic data.
Using the most current and accurate data, and analytics per loan officer available in the industry, supplied by CoreLogic, and the framework of Big Purple Dot's lead management and CRM system, the new recruiting platform enables the mortgage industry to analyze a loan officer's, lender's and broker's loan production volume, loan type, number of loans generated and smartly reach out to them with technology tools such as video messaging, SMS and automated marketing, at scale, to engage top talent through all stages of the hiring process. The new platform also includes built-in contact information, including the originator's email address, cell phone number, and physical address.
"Our new product performs a deep dive into each loan originator's production metrics, providing unrivaled mortgage insight and technology to help loan originators not only hire but to also effectively forecast and operate their business,"
- Big Purple Dot CEO Roxana Davidoff
When it comes to mortgage CRM technology, Big Purple Dot is at the forefront, Given Big Purple Dot's unique position as a mortgage CRM leader, this strategic alignment is an excellent opportunity to help loan originators make better choices when hiring LOs,Brian Battaglia, executive, Property Intelligence at CoreLogic said.
CoreLogic is the nation's leader in mortgage data, so they were the ideal data source to help create the industry's most powerful recruiting platform, Not only does this new platform reflect our shared vision and goals, we believe it will also forever transform how mortgage lenders recruit top sales professionals,Davidoff said.
According to Big Purple Dot, an independent mortgage banker has already used the platform to recruit originators and has since generated an additional $450 million in volume from those originators. The mortgage banker used a single text message CRM campaign.
In today's challenging market, lenders need to know more loan production details when hiring prospects to ensure they will excel. This new recruiting platform gives lenders everything they need to know, Big Purple Dot President and Chief Technology Officer Aldo Sarmiento said.
Even after new loan originators are hired, the recruiting platform's CRM capabilities continue to help build on those relationships within the organization.
About Big Purple Dot
Irvine, California-based Big Purple Dot provides an ecosystem of marketing technologies and products that enable real estate professionals and mortgage originators to generate and manage customer relationships and grow business. At the heart of the Big Purple Dot ecosystem is a CRM lead management platform that leverages predictive analysis as well as personalized, prebuilt marketing content, automated marketing campaigns, and SMS/MMS video services all in a single platform that additionally lets users connect with their partners and others on their team throughout each transaction.
CoreLogic is a leading global property information, analytics, and data-enabled solutions provider. The company's combined data from public, contributory and proprietary sources include over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance, and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe, and Asia Pacific.
MARKET OUTLOOK,REAL ESTATE INVESTMENT
Cherre | November 10, 2022
Cherre, the leading data integration and insights platform, today announced a new partnership with Clear Capital, a national real estate valuation technology company. The partnership will allow Cherre customers to leverage Clear Capital’s expansive property analytics alongside other internal systems and application data, enabling customers to conduct more accurate modeling and better risk assessments, and identify investment opportunities more efficiently and at a lower cost.
As market demand for property investment continues, the need for timely, accurate, ready-to-use property information has become even more pronounced. By partnering, mutual customers will have seamless access to Clear Capital's complete set of property information and analytics, including insights from a wide range of residential properties and 93% of all listings in the U.S., updated daily. Additionally, Clear Capital opens the door to insights on properties that are often unattainable, thus removing the barrier to transaction information in non-disclosure states.
Erlind Dine, head of data partnerships at Cherre, said Clear Capital’s hard-to-source property insights will help provide additional value to Cherre customers. By combining Clear Capital’s comprehensive property analytics with data sources within Cherre, we’re able to make the most up to date, extensive datasets available to our customers.
“Both Clear Capital and Cherre are devoted to granting our customers the highest-quality analytics, By providing seamless integration between various platforms, customers are guaranteed accurate and robust underwriting tools that drive smarter, data-driven decisions for acquisitions and property management."
-James Marshall, director of real estate analytics products at Clear Capital
Clear Capital's data engineering and machine learning capabilities lead the valuation space, with unique approaches to sourcing, aggregating, and analyzing U.S. residential real estate to provide insight on property value with accompanying contextual data.
Cherre specializes in the ingestion, standardization, resolution, integration, and delivery of real estate data from internal, third party, and public data sources. Cherre’s growing Connections Marketplace allows customers to seamlessly connect new data sets, providing a holistic portfolio view contextualized and benchmarked against market-wide intelligence.
Cherre is the leader in real estate data and insight. They connect decision makers to accurate property and market information, and help them make faster, smarter decisions. By providing a unique “single source of truth,” Cherre empowers customers to evaluate opportunities and trends faster and more accurately, while saving millions of dollars in manual data collection and analytics costs. Cherre launched in 2016 and is headquartered in New York City.
About Clear Capital
Clear Capital is a national real estate valuation technology company with a simple purpose: to build confidence in real estate decisions to strengthen communities and improve lives. Our goal is to provide customers with a complete understanding of every U.S. property through our field valuation services and analytics tools, and improve their workflows with our platform technologies. Our commitment to excellence – wherever it leads, whatever it takes® – is embodied by our team members across four brands (Clear Capital, Clario, CubiCasa, and REO Network) and has remained steadfast in this pursuit since our first order in 2001.