First American: Housing affordability spiked during spring home buying season

First American | September 27, 2019

First American: Housing affordability spiked during spring home buying season
In July, home prices rose 0.5%, declining 3.8% year over year, according to First American’s Real House Price Index. According to First American’s data, unadjusted house prices sit 7.4% above the housing boom peak. Whereas consumer buying power ticked up 0.5% between June and July, increasing 12.2% year over year. This means when consumer house-buying power is factored in, home prices are actually 41.1% below their 2006 peak and 17% below prices from January 2000.

Spotlight

Content marketing is a relatively new term in real estate but it is not a new concept. In fact, content marketing has been around for hundreds of years. Many believe content marketing is simply publishing blog articles to your website or market update videos to your social media channels. But it is so much more. In this video, we discuss what content marketing is truly all about and a brand from over 100 years ago that is inspiring real estate agents around the world to go about their marketing in a completely different way they've been taught.

Spotlight

Content marketing is a relatively new term in real estate but it is not a new concept. In fact, content marketing has been around for hundreds of years. Many believe content marketing is simply publishing blog articles to your website or market update videos to your social media channels. But it is so much more. In this video, we discuss what content marketing is truly all about and a brand from over 100 years ago that is inspiring real estate agents around the world to go about their marketing in a completely different way they've been taught.

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