REAL ESTATE TECHNOLOGY, AGENT
Businesswire | March 27, 2023
Cloze, an AI-based intelligence provider focused on the real estate market, announced today that Brown Harris Stevens (BHS), the premier privately held real estate brokerage, has successfully rolled out Cloze CRM as part of its market-leading BHSOne initiative. Within just six weeks, adoption of Cloze CRM has overachieved its initial targets, driven initially by a highly successful internal marketing campaign that itself used Cloze, and fueled further by agent-to-agent recommendations from early adopters.
“We looked at many different CRMs, and Cloze gave us three clear reasons why it was the only partner for us,” said Matthew Leone, chief marketing officer at Brown Harris Stevens. “First, there was no barrier to entry. We were amazed at how easy it was to log in, create an account, and get onboarded. Second, you can access all of its functionality through its mobile application—our agents are in front of their phones 100% of the time. And finally, the integration of artificial intelligence was a game changer. We’ve seen how it can as a virtual assistant suggest the proper prospecting steps and touchpoints with everyone in their sphere of influence leading to a higher engagement rate.”
In contrast to typical CRMs that expect agents to constantly update and log their activities and contacts into the system, Cloze silently manages that busywork in the background without disrupting an agent’s daily workflows. Through the insights extracted from agent communications, Cloze CRM flags action items and due dates and recommends how, when, and why to reach out to new and previous clients, highlighting special events, birthdays, or anniversaries, for example, or bubbling up contacts that could benefit from outreach.
“Cloze is by far the best CRM I have ever used,” described Holly Smith, an agent affiliated with BHS’ Palm Beach office. “The AI features are amazing. It reminds you each morning who you need to follow up with, logs and attaches all calls and emails to a contact, and even writes emails for you with AI.”
As part of an internal use case, BHS’ marketing team used Cloze to increase email engagement rates from 10-20% to 80-100% by delivering customized, relevant content to each of the brokerage’s 2,500+ agents. Such customization was made possible because Cloze combines a robust template library with automated processes and AI-generated insights, making it simple to provide highly customized content relevant to each recipient and to do so at scale. The result has been the ability to reach more people in less time with more authenticity.
“Our goal was to provide a tool that would make our agents and managers more efficient in communicating while helping them keep on top of tasks, even as they’re managing multiple deals at different points in the home-buying process,” explained BHS CTO Chris Reyes. “Cloze not only met those expectations, but exceeded them.”
For more information on how BHS agents are deriving value from Cloze CRM, check out the case study and video interview at https://blog.cloze.com/cloze-crm/cloze-the-ai-driven-game-changer-for-brown-harris-stevens/.
Cloze’s artificial intelligence (AI)-powered real estate platform translates everyday communications into actionable insights that brokerages and their agents use to close more deals, drive higher revenue, and increase profitability. Cloze achieves this by strengthening relationships, reducing manual work, driving a more consistent lead-to-close experience, and improving both marketing ROI and overall closure rates.
Cloze’s full suite of real estate solutions includes Cloze CRM, Cloze Marketing, Cloze Leads, and Cloze AI Insights. To learn more, visit cloze.com.
About Brown Harris Stevens
Brown Harris Stevens (BHS) is one of the most prominent privately-held real estate firms in the world. Established in 1873, BHS has historically dominated the luxury, high-end market. With more than 2,500 agents across the East Coast, the company oversees the sale of marquee properties worldwide, including property management and new development marketing, from its headquarters in New York City and its offices throughout the Tristate area, Palm Beach, and Miami. Learn more at www.bhsusa.com.
REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
PRnewswire | April 26, 2023
Today, ZestyAI, the leading provider of climate and property risk analytics solutions powered by Artificial Intelligence (AI), announced that severe convective storms have joined the growing list of perils addressed by the company's risk analytics platform. Together, ZestyAI's new Z-WIND and next-generation Z-HAIL models provide a comprehensive solution for severe convective storms — the fastest growing and most costly secondary peril insurers face with nearly $22 billion in damage reported in 2022 alone.
"Insurers continue to grapple with skyrocketing losses brought on by traditional stochastic models that provide inadequate risk assessment for severe convective storms," said Kumar Dhuvur, Co-Founder and Chief Product Officer of ZestyAI. "That leaves carriers struggling to explain claims when they occur, often falling back to methodology that focuses exclusively on individual large storms. Using a single event to explain losses is like blaming a single candy bar when a tooth develops a cavity."
ZestyAI's Z-HAIL and Z-WIND models are rooted in scientific research, including a study just released by ZestyAI and the Insurance Institute for Business & Home Safety (IBHS), which shows claim frequency is affected by property-level characteristics, accumulated roof damage from previous storms, and potential exposure to future hail events. Traditional stochastic models don't account for the relationship between weather and the structure itself, and they also have many shortcomings with respect to data sources - records don't provide full geographic coverage and only consider storms reported to have hailstones over one inch. These omissions in both property-specific and climate data result in predictions that are wildly off actuals.
ZestyAI's models are unique in that they intersect decades of historical climatology data with property-specific features for unparalleled accuracy in risk assessment. To do this, ZestyAI taps into the immense computing power of the cloud and leverages the latest techniques of AI and machine learning. Using its proprietary Digital Roof™ technology, ZestyAI is able to precisely model the vulnerability of every property in North America to hail and wind based on their specific characteristics, such as roof complexity, quality, and building materials, among others.
These vast amounts of data are then synthesized into two scores, Claim Frequency and Claim Severity, so insurers have an accurate assessment of the expected claim frequency for each property as well as an accurate understanding of how serious a future claim may be.
Z-HAIL and Z-WIND are the first AI models to give carriers hail and wind risk assessment that can be used in both underwriting and rating at the time of quote. Using insights into a roof's susceptibility to severe convective storms and the potential severity of those claims, insurers can accurately segment properties by risk level.
ZestyAI's new models build on the market-leading success of the company's wildfire assessment product, Z-FIRE™, which has been a key piece in addressing wildfire risk in Western states of the U.S. With these additional climate risk products, ZestyAI now addresses at least one peril for every home and business in North America.
ZestyAI offers insurers and real estate companies access to precise intelligence about every property in North America. The company uses AI, including computer vision, to build a digital twin for every building across the country, encompassing 200 billion property insights accounting for all details that could impact a property's value and associated risks, including the potential impact of natural disasters. Visit zesty.ai for more information.
REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
PRnewswire | May 10, 2023
FirstClose, Inc., a leading fintech provider of data and workflow solutions for mortgage and home equity lenders nationwide, announced today that America First Credit Union selected its FirstClose Equity™ solution to provide members access to a digital end-to-end home equity product that delivers a best-in-class experience and dramatically cuts down loan application approval times.
Industry analysis shows U.S. homeowners with mortgages have seen their equity increase by a total of $1 trillion since the fourth quarter of 2021, a gain of 7.3% year over year. While home equity lending is experiencing rapid growth, it continues to be a friction-filled process driving demand for a solution.
America First is a Utah-based credit union with 120 branches across Utah, Nevada, Arizona, Idaho, and New Mexico, serving more than 1.3 million members, making it the 5th largest credit union in the country in terms of membership. Using FirstClose Equity, America First will be able to reduce the time to close from initial inquiry to as little as one week, versus the industry average of 45 to 60 days.
"Our focus is always on our members, and our partnership with FirstClose supports our goal of delivering the best member and processor experience possible," said Austin Coleman, Senior Vice President of Mortgage Lending at America First Credit Union.
FirstClose Equity makes home equity a low-friction lending experience that consumers have come to expect. Consumers have one experience via a private labeled POS and borrower portal. The application process itself is extremely streamlined. With the member's consent, FirstClose Equity collects and verifies asset and employment information. Even the few pieces of information that the member is required to provide can be uploaded through the platform. The decisioning engine delivers a firm decision on CLTV and pricing in approximately 5 to 7 minutes.
"Because we absorb many of the fees for our members, efficiency at every stage of the origination process takes on greater importance, and automation on both sides of the transaction is key," said Coleman. "Through our integration with FirstClose, loan officers, underwriters, and processors never have to leave their LOS, which greatly increases our efficiency with home equity lending."
Founded in 2000, FirstClose offers lenders a user-friendly home equity technology solution to lend more efficiently, faster, and at scale. "We are thrilled to be trusted with such an important role of helping fulfill America First Credit Union's mission to provide their members with a simple and streamlined home equity experience," said Tedd Smith, Chief Executive Officer of FirstClose. "We are the category leader and are committed to advancing our technology so our customers, like America First, can focus on what matters most - their member's experience and improving their bottom line."
About America First Credit Union
Founded in 1939, and with a long-standing history of exceptional member service, America First Credit Union has become one of the largest, most stable, and most progressive credit unions in the country, and has remained a member-owned, not-for-profit cooperative financial institution. Today, America First has 120 locations, and is the eighth largest credit union in assets in the United States with over $17 billion, and the fifth largest credit union in membership in America with more than 1.3 million members. For more information, visit americafirst.com.
Headquartered in Austin, Texas, FirstClose, Inc. provides fintech solutions to HELOC and mortgage lenders nationwide. The company's mission is to increase profitability and reduce cost for mortgage lenders. FirstClose makes this possible through offering systems and relationships that enable lenders to assist the lender's borrowers more effectively, reduce closing costs, and ultimately shorten closing times. For more information, visit firstclose.com.