REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
PRnewswire | May 05, 2023
Lone Wolf Technologies ("Lone Wolf"), the leading provider of residential real estate technology in North America, is thrilled to announce an expanded partnership with MLS PIN, one of the largest multiple listing services in the U.S., to connect Lone Wolf's leading digital advertising platform, Boost, with MLS PIN's in-house MLS system, Pinergy.
With this partnership, MLS PIN will integrate Boost into Pinergy's Listings Manager and Tools page. This will allow MLS PIN's more than 45,000 customers to create and launch digital ads to market their listings and agent profiles immediately through Boost, with their listing data channeling directly from Pinergy into the advertising solution for faster and easier ad creation.
"We're honored to partner with MLS PIN and make advertising easier than ever for their customers," said Jimmy Kelly, CEO, Lone Wolf. "In our current market climate, digital advertising takes on bigger importance for real estate professionals. By making real estate's most effective and user-friendly advertising platform available in the same place where their agents upload their listings, MLS PIN is meeting the moment for their customers and truly putting them in a position to succeed, setting a sterling example for all real estate organizations across North America."
Boost is Lone Wolf's intelligent and user-friendly digital advertising platform, proven to increase both exposure and click-through rates to bring in quality real estate leads. The platform, trusted by some of the largest brokerages and franchises in the U.S., broadcasts ads on top sites like Facebook, Google, and Nextdoor, and allows agents to reach a targeted audience with automated campaigns. With Boost, agents can also:
Create effective ad campaigns and branded lead-generation pages
Track performance of all their ads in one place, including audience insights
Increase exposure of member's Cloud CMA "What's My Home Worth" landing pages.
"We're excited to expand our partnership with Lone Wolf and make Boost, like Cloud CMA, available in Pinergy," said Erminio Grasso, CEO of MLS PIN. "There are a lot of advertising solutions flooding the market right now, but Boost is top among them as an intuitive and effective solution made to help real estate professionals grow their business and see real results. We're confident this partnership will provide our customers with yet another competitive edge in the marketplace."
About Lone Wolf Technologies
Lone Wolf Technologies is the North American leader in residential real estate software, serving over 1.5 million real estate professionals across Canada, the U.S., and Latin America. With cloud solutions for agents, brokers, franchises, MLSs and associations alike, the company provides the entire real estate industry with the tools they need to amaze clients, build their business, and improve profits—from transactions to back office, insights, and more, all in one place. Lone Wolf's head offices are located in Cambridge, ON, and Dallas, TX.
About MLS PIN
As the largest multiple listing service in New England, MLS Property Information Network (MLS PIN) connects over 45,000 real estate professionals and millions of consumers throughout the six New England states and New York. MLS PIN's flagship application, Pinergy, is designed and developed in-house, regularly implementing new features based on customer input. Real estate professionals gain access to more than 16,500 current on-market properties and 4.1 million off-market properties. MLS PIN provides in-person training, webinars, customer care seven days a week, and a growing list of third-party offerings. The Realtor/Broker-owned shareholder corporation is centrally located in Shrewsbury, MA. Discover more at mlspin.com.
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REAL ESTATE TECHNOLOGY, MORTGAGE AND LENDING
Businesswire | May 11, 2023
Coviance (formerly LenderClose), a fintech company automating the process of home equity lending for over 400 credit unions and community banks, announced a deeper partnership today with MeridianLink, Inc. (NYSE: MLNK), a leading provider of modern software platforms for financial institutions and consumer reporting agencies. Coviance expands its integration with MeridianLink®, offering its technology to MeridianLink® Mortgage users in addition to the current integration already in place into MeridianLink® Consumer.
"Through this partnership, we deliver a strong user experience for customers and prospects MeridianLink Mortgage and Coviance share, by streamlining not only the home equity experience, but focusing on providing value throughout the real estate lending cycle," says Jill Skinner, CMO of Coviance. “We understand the complexity of real estate and home equity lending, including the intricacies of compliance and efficiencies and this integration gives community lenders access to even more process automation.”
With Coviance's lending solutions integrated into MeridianLink Mortgage, lenders have the ability to process real estate and home equity transactions in days versus weeks. This integration enables lenders to leverage data and intelligence to provide the best experience to their borrowers.
"We appreciate our long-standing partnership with Coviance and are excited to extend their offerings to our mortgage customers through our partner marketplace," says Megan Pulliam, SVP of MeridianLink Marketplace. "This integration will enable our joint customers to reduce friction and accelerate their lending cycle while benefiting from streamlined capabilities within the MeridianLink One platform."
Omar Jordan, Founder and CEO of Coviance, added: "We are thrilled to partner with MeridianLink to deliver a more simplified and efficient transaction experience for our customers. Our combined strengths in decisioning capabilities and workflow automation solutions will help lenders optimize their lending processes, driving down home equity and real estate lending transaction timelines to just days, or even hours."
The Coviance-MeridianLink Mortgage and Consumer integrations are available now for lenders through MeridianLink's loan origination software. For more information on the integration, please contact Coviance or MeridianLink.
About Coviance
Founded in 2015, Coviance (formerly LenderClose) is a fintech company on a mission to perfect the lending experience for community lenders and borrowers through automation and intelligence. A cloud-based platform, Home Equity Express™ (HEx), automates the home equity lending process through configurable workflows with data-driven decisioning intelligence elevating the lending experience for borrowers and lenders. For Credit Unions and Community Banks, Coviance is an out-of-the-box solution that is simple to implement and deploy and allows them to focus on what matters most – “the borrower’s experience”. Coviance earned a spot on the Inc. 5000 List of Fastest Growing Private Companies in the U.S. in 2022.
About MeridianLink
MeridianLink® (NYSE: MLNK) powers digital lending and account opening for financial institutions and provides data verification solutions for consumer reporting agencies. MeridianLink’s scalable, cloud-based platforms help customers build deeper relationships with consumers through data-driven, personalized experiences across the entire lending life cycle.
MeridianLink enables customers to accelerate revenue growth, reduce risk, and exceed consumer expectations through seamless digital experiences. Its partner marketplace supports hundreds of integrations for tailored innovation. For more than 20 years, MeridianLink has prioritized the democratization of lending for consumers, businesses, and communities.
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MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
PRnewswire | March 23, 2023
Evocalize, the industry-leading technology that powers many of the largest, most effective cross-channel digital marketing solutions, is excited to announce its partnership with Side, the industry's only real estate brokerage platform that empowers top-producing agents, teams and indies to create and grow their own business. Together, Evocalize and Side are drastically improving the way real estate agents approach local digital marketing on Google, Facebook, and Instagram by allowing the most sophisticated lead generation programs to be launched with push-button ease.
The partnership allows Side to offer its network of market-leading boutiques a powerful new tool for reaching and engaging their target audiences. Side's Digital Campaign Builder, powered by Evocalize technology, will leverage full MLS integration to provide highly-targeted, data-driven campaigns that reach consumers at the most opportune times and in the most relevant locations. Users can easily designate the program they want to launch, in which geographic area, and how much they want to spend. Once a campaign is approved, the technology will automatically optimize spend across Google, Facebook, Instagram and TikTok, displaying their ads on the channels most likely to drive engagement and quality leads.
Evocalize's technology supports businesses across industries, including residential and commercial real estate, mortgage, insurance, senior living, financial services, restaurants, franchises, travel and more. Its Collaborative Marketing Platform with EVOLVE artificial intelligence layer is designed to help national brands and technology platforms, like Side, take the complexity out of local digital advertising for themselves and their distributed users. The platform uses real-time data for automation and machine learning algorithms to optimize performance across multiple ad platforms, ensuring that ads are seen by the right people, in the right place, at the right time.
"We are excited to be partnering with Side, a company with a strong track record of empowering the most successful agents and teams in the industry. The common goal of both of our companies is to empower local agents and operators with the tools they need to grow their business," said Evocalize CEO, Matthew Marx. "Together, we are making it easier than ever for agents in the Side community to achieve their local marketing goals using the most sophisticated, data-driven techniques in just a few clicks."
The partnership between Evocalize and Side is a game-changer for agents and teams looking to invest in local digital advertising and stand out in their local markets. With Side's expertise and Evocalize's innovative technology, boutique companies in Side's network can now reach their growth targets more effectively and efficiently than ever before.
About Evocalize
Evocalize's Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a partner in Facebook's Real Estate Top Provider Initiative and is a recipient of HousingWire's Tech100 awards in both Real Estate and Mortgage. Evocalize's technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures and Habanero Ventures. For more information, visit evocalize.com.
About Side
Side is the only brokerage platform that exclusively partners with top-performing agents, teams and independent brokerages to create and grow their own boutique brands without the cost, time or risk of operating a brokerage. Side's proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their businesses and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit side.com.
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