REAL ESTATE TECHNOLOGY, MORTGAGE AND LENDING
Businesswire | May 15, 2023
Rent., a leading provider of integrated marketing solutions to the multi-and single-family rentals industry, today announced the launch of Rent. Lease360°, a 360-degree, turn-key offering designed specifically for low occupancy and new lease-up situations. Rent.’s newest solution is a comprehensive yet flexible way for modern multifamily marketers to build integrated, omnichannel marketing for properties during pre-lease, rebrand and renovation life cycles and debuts at the Apartment Innovation and Marketing Conference (AIM) in Huntington Beach, Calif., May 7-10, 2023.
More than 455,000 multifamily units were constructed from January 2022 through March 2023, according to non-seasonally adjusted data from the U.S. Census Bureau. The same data reports over 900,000 units currently under development and an additional 160,000 units authorized.
“As multifamily development increases across the nation, it’s critical for new communities to establish themselves within a competitive market,” explained Jon Ziglar, CEO of Rent. “Property management companies and owners must effectively market their new properties to deliver a successful lease-up period from pre-construction to stabilization. With Lease360°, they can now bridge this critical phase with one partner, not five or six, increasing the impact of every marketing dollar spent and reducing administrative costs and hassle.”
Anchored by RentMarketplace.’s massive consumer reach, Rent. Lease360° is powered by first-party data, supported by a dedicated marketing strategist and represents a flexible yet comprehensive solution. This is the product of extensive research on the unique needs of multifamily properties that are in lease-up mode from pre-lease to stabilization.
As part of Rent.’s extensive network, which includes Redfin.com, Realtor.com, Rent.com, ApartmentGuide.com and Rentals.com, Rent. Lease360° allows clients to flex their marketing efforts across various channels to best match the current needs of the property — all within a single solution.
“Rent. is uniquely positioned to address the challenges of new multifamily construction, as well as any rebrand or renovation, by creating a 360-degree lease-up program leveraging our omnichannel marketing platform and utilizing first-party data to deliver the right people to their property on time,” Ziglar added.
According to Kathy Neumann, CMO of Rent., Rent. Lease360° provides a customized and integrated marketing approach that optimizes investments across all major channels, including customized ILS, search, social, e-mail, geofencing and more, to attract potential renters to your property.
“We are proud to bring this unmatched solution to market at a crucial moment for the industry,” Neumann said. “We know developers are in great need of a turnkey solution to actively market and manage their communities. A website and ILS listing simply won’t cut it in 2023 as the new generation of renters are seeking information across an increasingly fragmented marketing landscape.”
This latest innovation represents another first for Rent., which recently launched the multifamily industry’s only automated solution for TikTok advertising and is the first and only rental marketplace network to provide access to two of the country's largest real estate sites, Redfin.com and Realtor.com.
About Rent.
Rent. is a two-sided marketing platform that simplifies the entire renter experience by matching the right property with the right renter, at the right time. Through the Rent. network of websites, mobile apps and partnerships, Rent. clients can reach over 350 million site visits per month. In addition, Rent. services the property side of the market with scaled marketing solutions such as search engine marketing, lead nurturing through chatbots and client automation tools, and reputation management through ratings and reviews, as well as social media monitoring and marketing. This, paired with advanced search filtering and an optimized consumer app and site experience, enables Rent. to offer renters an ideal home-finding experience. Rent. exists to help people find the perfect place. Rent. is operated by Rent Group Inc., a subsidiary of Redfin Corporation.
Read More
REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
PRnewswire | April 06, 2023
Nuvolo, the world's fastest-growing workplace software company, announced its Real Estate Transaction Management application as part of their Sweden Release. With the addition of this application, Nuvolo Connected Workplace is the only solution on the market that is fully equipped to manage the entire lifecycle of both leased and owned properties on the same platform.
Real Estate Transaction Management seamlessly connects with the existing Real Estate Asset Management and Portfolio Management applications to provide users with an integrated experience when managing their properties. Organizations will be able to
Centralize all portfolio and property information
Create and manage real estate Initiatives based on company-wide strategy
Execute real estate transactions from start to finish
Track critical dates and manage payments
Ensure ASC 842 and IFRS 16 compliance
Analyze portfolio health based on costs and actual space utilization
"An organization's Real Estate Portfolio is typically one of its most valuable assets, and one of its largest expenses. Our clients require a solution to proactively manage their portfolio to ensure they can balance supply and demand, as well as provide a compelling work environment for their team members," said Chief Product Officer, Jim Wilton. "The release of our Real Estate product provides a truly integrated solution on a single platform. This gives our clients the ability to connect their real estate strategy with their organization's overall strategy."
This new application is part of Nuvolo's standard release cycle, which also includes several new capabilities and user experience improvements across all product lines. Nuvolo is dedicated to providing customers with continual value and has invested additional resources to accelerate specific projects. These will be available in an off-cycle release (Sweden+) scheduled for Summer 2023.
About Nuvolo
Nuvolo is the global leader in modern connected workplace solutions, built on ServiceNow. Nuvolo provides a single platform to manage all people, physical locations, assets, and work across the business. Industries served include healthcare, life sciences, retail, public sector, higher education, technology, financial services, and enterprise. Nuvolo is headquartered in Wellesley, M.A., with a workforce located throughout North America and Europe.
Read More
MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
PRnewswire | April 26, 2023
Plunk, the first real-time analytics platform for residential real estate, announces its new partnership with SentriLock, a leading provider of electronic lockbox solutions for the real estate industry. The partnership provides REALTORS® with AI-powered home valuation and market insights at a critical time when both REALTORS® and their clients work to navigate rapid and unpredictable market shifts.
By incorporating Plunk's market data and analytics, REALTORS® will have access to real-time information on real estate trends, property values, and other key market indicators—saving hours of preparation prior to each showing while always having the ability to provide clients with the most accurate and timely information about buying and selling property.
"With SentriLock, we reach the nearly half million REALTORS® they serve across North America," said David Bluhm, President and Co-Founder of Plunk. "Plunk empowers REALTORS® to better serve their clients with real-time insights that allow their clients to make more fully informed, confident decisions. By making Plunk's market insights available through SentriLock's mobile app, we're delivering a powerful combination of two fundamental agent tools."
"Our partnership with Plunk brings valuable and live market information to our customers," said SentriLock CEO, Scott Fisher. "The integration of Plunk's market data and analytics with our electronic lockbox solutions will provide REALTORS® with the tools they need to better serve their clients and stay competitive and essential in the transaction. As we continue to expand our business into new markets, we want to continually reward our REALTORS® who choose us as their provider by increasing their access to useful business tools within our system."
About SentriLock
SentriLock is the leading provider of electronic lockbox solutions for the real estate industry. The company's products and services are designed to help REALTORS® securely access and manage properties, while providing valuable data and analytics to help them make informed decisions.
About Plunk
Plunk is the first AI-powered and real-time home analytics platform leveraging next-generation applications of Artificial Intelligence, machine learning and image analysis to revolutionize the way homeowners, real estate professionals, and investors value and invest in residential real estate.
Read More