MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
PRnewswire | March 23, 2023
Evocalize, the industry-leading technology that powers many of the largest, most effective cross-channel digital marketing solutions, is excited to announce its partnership with Side, the industry's only real estate brokerage platform that empowers top-producing agents, teams and indies to create and grow their own business. Together, Evocalize and Side are drastically improving the way real estate agents approach local digital marketing on Google, Facebook, and Instagram by allowing the most sophisticated lead generation programs to be launched with push-button ease.
The partnership allows Side to offer its network of market-leading boutiques a powerful new tool for reaching and engaging their target audiences. Side's Digital Campaign Builder, powered by Evocalize technology, will leverage full MLS integration to provide highly-targeted, data-driven campaigns that reach consumers at the most opportune times and in the most relevant locations. Users can easily designate the program they want to launch, in which geographic area, and how much they want to spend. Once a campaign is approved, the technology will automatically optimize spend across Google, Facebook, Instagram and TikTok, displaying their ads on the channels most likely to drive engagement and quality leads.
Evocalize's technology supports businesses across industries, including residential and commercial real estate, mortgage, insurance, senior living, financial services, restaurants, franchises, travel and more. Its Collaborative Marketing Platform with EVOLVE artificial intelligence layer is designed to help national brands and technology platforms, like Side, take the complexity out of local digital advertising for themselves and their distributed users. The platform uses real-time data for automation and machine learning algorithms to optimize performance across multiple ad platforms, ensuring that ads are seen by the right people, in the right place, at the right time.
"We are excited to be partnering with Side, a company with a strong track record of empowering the most successful agents and teams in the industry. The common goal of both of our companies is to empower local agents and operators with the tools they need to grow their business," said Evocalize CEO, Matthew Marx. "Together, we are making it easier than ever for agents in the Side community to achieve their local marketing goals using the most sophisticated, data-driven techniques in just a few clicks."
The partnership between Evocalize and Side is a game-changer for agents and teams looking to invest in local digital advertising and stand out in their local markets. With Side's expertise and Evocalize's innovative technology, boutique companies in Side's network can now reach their growth targets more effectively and efficiently than ever before.
Evocalize's Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a partner in Facebook's Real Estate Top Provider Initiative and is a recipient of HousingWire's Tech100 awards in both Real Estate and Mortgage. Evocalize's technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures and Habanero Ventures. For more information, visit evocalize.com.
Side is the only brokerage platform that exclusively partners with top-performing agents, teams and independent brokerages to create and grow their own boutique brands without the cost, time or risk of operating a brokerage. Side's proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their businesses and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit side.com.
REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
PRweb | March 21, 2023
Qualia, the leading digital real estate closing platform, today announced the launch of Qualia Atlas, a revolutionary new addition to their cloud-based title, escrow, and closing solutions. Atlas, which combines title and escrow production and vendor management along with client and homebuyer connectivity, is built with newly developed advanced configurability and automations to manage the unique complexity of national enterprise operations.
“We originally launched Qualia almost 10 years ago with the belief that a modern technology infrastructure could fundamentally transform homebuying into a simple, secure, and enjoyable experience for everyone involved,” said Nate Baker, Qualia’s Co-founder and CEO. “Atlas is the culmination of several years of development to provide a unified closing platform for enterprise title companies.”
Atlas includes a suite of newly released enterprise-critical functionality and services:
Data access via an enhanced API for integration with internal systems such as CRM, analytics, and accounting tools
Order opening automations to assist teams with high transaction volumes
Privacy and permissioning controls for multi-branch or agency operations
Sophisticated tasking capabilities to support centralized operations functions
A suite of anti fraud tools
In addition, Atlas provides companies with a standardized integration layer that is easy to manage across all transaction parties, eliminating the need for rigid custom-built integrations. This integration layer enables title companies to efficiently partner with their lenders, real estate agents, vendors, consumers, and underwriters. These integrations automate title & escrow companies’ workflows and the dependent workflows for their transaction partners. By providing enterprise-critical functionality and a standardized integration layer, Atlas enables the "connected transaction." This groundbreaking technology streamlines real estate closings from end-to-end for all parties involved in the transaction.
Qualia is the leading comprehensive digital closing platform used by title, escrow, real estate and mortgage lending professionals to transform home buying and selling into simple, secure, enjoyable experiences for millions of homeowners each year. The Qualia platform provides a secure system of record for the real estate settlement ecosystem through a suite of workflow, accounting, reporting, and collaboration products as well as its expansive product and service integrations. Qualia is headquartered in San Francisco, CA and has offices in Austin, TX, and Superior, CO. For more information on Qualia, visit http://www.qualia.com. Contact: Matt Kaufman, email@example.com
REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
PRnewswire | May 25, 2023
Roc Capital Holdings LLC ("Roc360"), a vertically integrated platform for residential real estate investors and a leading originator of business-purpose loans nationwide, today announced it has purchased the origination assets of Civic Financial Services ("CIVIC"), a subsidiary of Pacific Western Bank ("PacWest Bancorp"; Nasdaq: PACW).
Under the terms of the transaction, CIVIC, one of the leading institutional private lenders in the United States specializing in originating residential business-purpose loans, sold its origination assets to Roc360. Excluded from the sale are previously originated, loans and loan servicing operations. Roc360 will use the storied and trusted brand name CIVIC, which will join Roc360's growing portfolio of leading real estate brands, including Roc Capital, Finance of America Commercial¹, ElmSure, Wimba Title, and Tamarisk Appraisals.
CIVIC was founded in 2014 to serve investors who did not fit within the traditional real estate lending criteria. Since its inception, CIVIC has funded in excess of $9.4 billion through its borrower-direct, broker, and correspondent channels.
The CIVIC asset acquisition materially strengthens Roc360's existing national origination footprint, specifically in CIVIC's home state of California, the largest market for business-purpose loans to real estate investors. In 2022, Roc360 affiliates and CIVIC collectively funded in excess of $7.6 billion in business-purpose loans.
"In the face of market difficulties, we continue to expand and develop more products and services for real estate investors. We believe that America's housing stock is severely undersupplied, with more than 50% of homes in deferred maintenance, lacking the modern-day energy efficiencies that our clients install with each loan they take from us. We will continue to prudently expand and invest for long-term solutions to these structural problems," said Arvind Raghunathan, Ph.D., Founder and Chief Executive Officer, Roc360 family of companies.
Piper Sandler and Company served as financial advisor to PacWest Bancorp in the transaction.
Roc360 is a leading financial services platform for residential real estate investors, providing vertically integrated solutions, including lending, servicing, insurance, and valuation. Founded in 2014 by Arvind Raghunathan, Maksim Stavinsky and Eric Abramovich, Roc360 employs over 300 people and has funded nearly $25 billion in loans throughout the United States through its lending affiliates. The company is headquartered in New York City with offices on three continents.
About PacWest Bancorp
PacWest Bancorp ("PacWest") is a bank holding company headquartered in Los Angeles, California, with an executive office in Denver, Colorado, with one wholly-owned banking subsidiary, Pacific Western Bank (the "Bank"). Pacific Western Bank is a relationship-based community bank focused on providing business banking and treasury management services to small, middle-market, and venture-backed businesses. The Bank offers a broad range of loan and lease and deposit products and services through full-service branches throughout California and in Durham, North Carolina and Denver, Colorado, and loan production offices around the country. For more information about PacWest Bancorp or Pacific Western Bank, visit www.pacwest.com.