REAL ESTATE TECHNOLOGY, MORTGAGE AND LENDING
Lower and Opendoor | January 19, 2023
The financial services company Lower recently announced the launch of its brand new mortgage-as-a-service (MaaS) platform, which makes it simple for consumer brands to provide mortgage solutions to clients.
After conducting a successful test of the service, Opendoor, the industry-leading e-commerce platform for residential real estate transactions, has decided to outsource all its mortgage fulfillment to Lower.
Setting up an in-house mortgage lending operation has been a time-consuming task for many companies in the past. Lower's MaaS platform allows the consumer finance, banking, and real estate industries to offer a digital-first home financing experience quickly and easily, with white-labeling possibilities. It is possible to integrate it into the customer journey of the partner by using APIs and other no-code methods.
Opendoor's early adoption of Lower demonstrates that the service's distinctive combination of human skill and technology has proven successful for the Lower team.
Chelsea Wagner, newly appointed as SVP of Partnerships to oversee the new platform, remarks, "Nearly every proptech and fintech company we talk to has some version of home lending on their roadmap. It's a natural value add, but until now there wasn't a solution. Our infrastructure and expertise make us uniquely positioned to accelerate a new mortgage offering.” She further added, "We believe the demand will be high for this product as a new, easily implemented product offering for companies."
(Source – Cision PR Newswire)
In context to the new platform, Co-Founder and CEO Dan Snyder continued, "We've taken our years of mortgage experience and processes, and allowed any business to offer mortgage to its customers. This is a big step for brands that have captive audiences but not the means or experience to offer such products. It allows companies like Opendoor to stay focused on what they do best, while adding a new product that lives up to their brand promise and expand their reach."
(Source – Cision PR Newswire)
The MaaS solution enables businesses to immediately offer home finance choices to their customers while increasing their lending presence to more than 93% of the US population. Customers will get access to Lower's full array of products, which will allow them to personalize lending solutions to their unique needs.
Lower's multi-channel financial platform assists clients in building wealth through homeownership, regardless of where they are in life's path. The company's mortgage, banking, insurance, and real estate solutions offer customers a straightforward environment to simplify their homeownership aspirations, whether it's their first or last house.
Opendoor, founded in 2014, empowers everyone with the freedom to move. The company wants to create a digital, end-to-end customer experience that makes purchasing and selling a home simple, certain, and fast. The company has developed a varied staff to serve more than 100,000 houses it has bought and dealt with, as well as the consumers who have trusted it to handle one of their most significant financial transactions.
MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
Addressable | March 15, 2023
On March 14, 2023, an end-to-end marketing solution provider Addressable, announced SmartCopy, that helps generate copy as a part of the company's card-writing platform. The new tool, SmartCopy, is powered by Open AI's GPT-3 to generate real estate marketing copy.
SmartCopy is designed to assist real estate agents in attaining listings through outreach with personalized handwritten mail by creating AI-generated letter copy. The feature generates highly customized and compelling marketing messages using Addressable's real estate performance data and GPT-3's powerful natural language processing capabilities.
SmartCopy offers benefits and features, including the ability to generate personalized messages at scale, highly customized content for real estate marketing and improved efficiency and effectiveness in acquiring listing appointments. The tool is now available for new and existing customers on the company's website.
Co-Founder and CEO at Addressable, Christopher Tosswill, said, "Addressable has always been committed to providing innovative solutions to help our customers grow their businesses. SmartCopy is a perfect example of this commitment." He added, "This feature will enable real estate agents to generate highly personalized marketing messages at scale, helping them acquire more listing appointments and grow their businesses."
(Source – Business Wire)
Addressable is a cutting-edge technology company offering a unique real estate marketing solution. Established in 2019, the Los Angeles, California-based company has provided innovative tools to assist real estate agents in their sales efforts. The company's patented robotic technology generates personalized handwritten letters, enhancing the customer experience and driving engagement. Its management team comprises experienced professionals, including former product manager at Facebook Christopher Tosswill and former Task Rabbit and SnowFlake Director of Engineer Mark Weaver, who bring a wealth of expertise. In addition, its innovative platform has proved to be a game-changer in the real estate industry, assisting agents in 44 states in generating over $1.5 billion in home sales since 2020.
REAL ESTATE TECHNOLOGY, INVESTMENTS
Inside Real Estate and BoomTown | January 24, 2023
BoomTown and Inside Real Estate recently announced their merger to establish the industry's premier residential real estate technology firm.
This merger will create a residential real estate software and services market leader in product and customer categories. After the acquisition, Inside Real Estate may help top franchises, brokerages, teams, and agents better manage their operations. Its research and development (R&D) and customer service will also help the new company come up with new ideas and help real estate agents get ahead quickly. Both missions help real estate professionals succeed.
Grier Allen, CEO of BoomTown, expressed, "This is the first day of an exciting new chapter for BoomTown and our clients." He further added, "Joining Joe and the talented Inside Real Estate team enables us to continue on our combined mission to serve the real estate industry with world-class technology and services. With a clear vision for the future, we look forward to accelerating the pace of innovation to fuel our clients' growth and success."
(Source – Newswire)
Inside Real Estate and BoomTown have a history of providing high-value, innovative solutions that help real estate professionals improve business outcomes, gain a competitive edge, and increase transactions and revenue. The merger will create the largest and most active community of high-performing real estate professionals and combine award-winning technological solutions, top-tier client support, and services offered by both companies.
When pooled, these assets and supports will allow us to accomplish - the best user experience in the front office, the most advanced back office software, a dynamic marketplace, and a global network of technology partners, and the most- innovative homeownership solutions in the business.
Nick Macey, President of Inside Real Estate, said, "This combination brings together significant capability to innovate as a true technology partner and support the needs of our customers." "Our passionate, capable team is committed to leading with the features, products and solutions that drive agent, team, brokerage and enterprise brand success," he concluded.
(Source – Newswire)
About Inside Real Estate
Over 4 lakh leading brokerages, agents, and teams trust Inside Real Estate, a fast-growing, independently-owned real estate software company. kvCORE platform, its flagship product, is the industry's most modern and comprehensive solution for broker growth at every level. Inside Real Estate's 250 outstanding workers and accomplished leadership team enable them to innovate and succeed for their growing customer base.
BoomTown gives its users a mobile app for agents on the go, transaction management, commissions, and accounting, a mobile website that can be customized and linked to local MLS data, personalized advertising, lead creation services, and more.