How B2C FinTech Can Support Real Estate’s B2B Innovation Journey

The real estate industry is a popular target for FinTech innovators, particularly when it comes to new services and products that target renters and homeowners. Developers are increasingly exploring how to address some of the biggest B2C payment friction points in the market, most notably the pain of renters making monthly payments to landlords, often via paper check or clunky, fee-heavy online payment portals. But technology firms have also stepped in to address industry-specific friction points, with Airbnb largely kicking off the innovation trend by enabling homeowners to turn their homes into revenue generators. Companies like Zillow and rival ZeroDown are exploring FinTech innovations to support consumers’ home search and mortgage payment needs, while Cadre emerged to allow consumers to invest in commercial property transactions.