MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
PRnewswire | March 23, 2023
Evocalize, the industry-leading technology that powers many of the largest, most effective cross-channel digital marketing solutions, is excited to announce its partnership with Side, the industry's only real estate brokerage platform that empowers top-producing agents, teams and indies to create and grow their own business. Together, Evocalize and Side are drastically improving the way real estate agents approach local digital marketing on Google, Facebook, and Instagram by allowing the most sophisticated lead generation programs to be launched with push-button ease.
The partnership allows Side to offer its network of market-leading boutiques a powerful new tool for reaching and engaging their target audiences. Side's Digital Campaign Builder, powered by Evocalize technology, will leverage full MLS integration to provide highly-targeted, data-driven campaigns that reach consumers at the most opportune times and in the most relevant locations. Users can easily designate the program they want to launch, in which geographic area, and how much they want to spend. Once a campaign is approved, the technology will automatically optimize spend across Google, Facebook, Instagram and TikTok, displaying their ads on the channels most likely to drive engagement and quality leads.
Evocalize's technology supports businesses across industries, including residential and commercial real estate, mortgage, insurance, senior living, financial services, restaurants, franchises, travel and more. Its Collaborative Marketing Platform with EVOLVE artificial intelligence layer is designed to help national brands and technology platforms, like Side, take the complexity out of local digital advertising for themselves and their distributed users. The platform uses real-time data for automation and machine learning algorithms to optimize performance across multiple ad platforms, ensuring that ads are seen by the right people, in the right place, at the right time.
"We are excited to be partnering with Side, a company with a strong track record of empowering the most successful agents and teams in the industry. The common goal of both of our companies is to empower local agents and operators with the tools they need to grow their business," said Evocalize CEO, Matthew Marx. "Together, we are making it easier than ever for agents in the Side community to achieve their local marketing goals using the most sophisticated, data-driven techniques in just a few clicks."
The partnership between Evocalize and Side is a game-changer for agents and teams looking to invest in local digital advertising and stand out in their local markets. With Side's expertise and Evocalize's innovative technology, boutique companies in Side's network can now reach their growth targets more effectively and efficiently than ever before.
Evocalize's Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a partner in Facebook's Real Estate Top Provider Initiative and is a recipient of HousingWire's Tech100 awards in both Real Estate and Mortgage. Evocalize's technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures and Habanero Ventures. For more information, visit evocalize.com.
Side is the only brokerage platform that exclusively partners with top-performing agents, teams and independent brokerages to create and grow their own boutique brands without the cost, time or risk of operating a brokerage. Side's proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their businesses and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit side.com.
REAL ESTATE TECHNOLOGY,HOME AND DESIGN
Rently | January 12, 2023
Rently, the industry leader in self-touring and smart home technology solutions, recently introduced a new feature on its Smart Home App. This new feature will assist technicians in accelerating the installation process using automated tools. It will also enable property managers to receive real-time notifications about successful smart home activations.
Installers can now easily verify their identity and begin the installation process using Rently's Smart Home App. The app also provides stepwise instructions, guiding the installers through the entire process. This removes the need to call technical support to activate devices, which leads to significant time savings.
Merrick Lackner, the CEO of Rently, states, "Rently recognizes the critical role that installers play in the deployment of smart home technology." He further added, "By eliminating the requirement for installers to contact intermediary technical support teams—just to verify device testing and activation—we hope to save them time, facilitate their projects, and make it easy for them to report their success to managers who receive these real-time updates on their Rently desktop portal."
(Source: PR Newswire)
Communications between smart home technicians and managers can now be synchronized using Rently's app. This will help save time and eliminate the uncertainty faced by property managers, who would otherwise have to wait for tenants to confirm if their smart home devices are working correctly.
Based in Camarillo (California), Rently is a premier provider of self-touring and enterprise smart-home platforms. The company, established in 2011, serves single-family and multi-family operators. The platform provides convenient and cost-effective solutions to optimize and automate leading, collaborating with over 3,500 operators and enabling more than 15 million self-tours. In addition, Rently's enterprise smart-home vertical allows keyless self-tours, optimization of resident access, monitoring of units, and reduced utility costs from anywhere in the world.
MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
Addressable | March 15, 2023
On March 14, 2023, an end-to-end marketing solution provider Addressable, announced SmartCopy, that helps generate copy as a part of the company's card-writing platform. The new tool, SmartCopy, is powered by Open AI's GPT-3 to generate real estate marketing copy.
SmartCopy is designed to assist real estate agents in attaining listings through outreach with personalized handwritten mail by creating AI-generated letter copy. The feature generates highly customized and compelling marketing messages using Addressable's real estate performance data and GPT-3's powerful natural language processing capabilities.
SmartCopy offers benefits and features, including the ability to generate personalized messages at scale, highly customized content for real estate marketing and improved efficiency and effectiveness in acquiring listing appointments. The tool is now available for new and existing customers on the company's website.
Co-Founder and CEO at Addressable, Christopher Tosswill, said, "Addressable has always been committed to providing innovative solutions to help our customers grow their businesses. SmartCopy is a perfect example of this commitment." He added, "This feature will enable real estate agents to generate highly personalized marketing messages at scale, helping them acquire more listing appointments and grow their businesses."
(Source – Business Wire)
Addressable is a cutting-edge technology company offering a unique real estate marketing solution. Established in 2019, the Los Angeles, California-based company has provided innovative tools to assist real estate agents in their sales efforts. The company's patented robotic technology generates personalized handwritten letters, enhancing the customer experience and driving engagement. Its management team comprises experienced professionals, including former product manager at Facebook Christopher Tosswill and former Task Rabbit and SnowFlake Director of Engineer Mark Weaver, who bring a wealth of expertise. In addition, its innovative platform has proved to be a game-changer in the real estate industry, assisting agents in 44 states in generating over $1.5 billion in home sales since 2020.