How B2C FinTech Can Support Real Estate’s B2B Innovation Journey

FitechGelb | October 29, 2019

How B2C FinTech Can Support Real Estate’s B2B Innovation Journey
The real estate industry is a popular target for FinTech innovators, particularly when it comes to new services and products that target renters and homeowners. Developers are increasingly exploring how to address some of the biggest B2C payment friction points in the market, most notably the pain of renters making monthly payments to landlords, often via paper check or clunky, fee-heavy online payment portals. But technology firms have also stepped in to address industry-specific friction points, with Airbnb largely kicking off the innovation trend by enabling homeowners to turn their homes into revenue generators. Companies like Zillow and rival ZeroDown are exploring FinTech innovations to support consumers’ home search and mortgage payment needs, while Cadre emerged to allow consumers to invest in commercial property transactions.

Spotlight

There is general consensus that when entering 2018 the real estate industry is at the same time in an elongated cycle but still has legs under it with more to run. With the passage of tax reform, significant capital available for investment and continued search for yield, we are optimistic about the deals environment moving forward in our industry. We expect to see a resurgence of non-traditional real estate transaction activity to augment and build on the momentum that is present today in IPOs and merger and acquisitions and, for those asset classes that have a significant technology component, we expect that activity will accelerate further as companies across sectors and markets execute their digital and workforce of the future strategies.

Spotlight

There is general consensus that when entering 2018 the real estate industry is at the same time in an elongated cycle but still has legs under it with more to run. With the passage of tax reform, significant capital available for investment and continued search for yield, we are optimistic about the deals environment moving forward in our industry. We expect to see a resurgence of non-traditional real estate transaction activity to augment and build on the momentum that is present today in IPOs and merger and acquisitions and, for those asset classes that have a significant technology component, we expect that activity will accelerate further as companies across sectors and markets execute their digital and workforce of the future strategies.

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