How the Experience Economy is Affecting Commercial Real Estate

National Real Estate Investor | April 26, 2018

The commercial real estate market is extremely competitive and enticing major brands to select one development over another requires more than just “location, location, location.” With everything getting “smarter,” from devices to cities, the expectation for brands is that real estate property will keep pace with evolving technical standards. Up until now, branding considerations in property design have taken a backseat in terms of developers’ top priorities, but they will become increasingly important as the experience economy continues to mature.

Spotlight

When Keller Williams Realty announced in February of 2009 that its associates had made it the third largest real estate company in the United States, it sparked a rash of marketing responses from other international real estate fi rms, asserting their dominance as “brands.” While there are many measures for ranking a real estate company, becoming the most recognized “brand” has never been Keller Williams Realty’s goal.

Spotlight

When Keller Williams Realty announced in February of 2009 that its associates had made it the third largest real estate company in the United States, it sparked a rash of marketing responses from other international real estate fi rms, asserting their dominance as “brands.” While there are many measures for ranking a real estate company, becoming the most recognized “brand” has never been Keller Williams Realty’s goal.

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Mission Rock Residential | May 06, 2022

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REAL ESTATE TECHNOLOGY

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Barings | June 22, 2022

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REAL ESTATE TECHNOLOGY

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EY | July 21, 2022

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