MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
PRnewswire | March 23, 2023
Evocalize, the industry-leading technology that powers many of the largest, most effective cross-channel digital marketing solutions, is excited to announce its partnership with Side, the industry's only real estate brokerage platform that empowers top-producing agents, teams and indies to create and grow their own business. Together, Evocalize and Side are drastically improving the way real estate agents approach local digital marketing on Google, Facebook, and Instagram by allowing the most sophisticated lead generation programs to be launched with push-button ease.
The partnership allows Side to offer its network of market-leading boutiques a powerful new tool for reaching and engaging their target audiences. Side's Digital Campaign Builder, powered by Evocalize technology, will leverage full MLS integration to provide highly-targeted, data-driven campaigns that reach consumers at the most opportune times and in the most relevant locations. Users can easily designate the program they want to launch, in which geographic area, and how much they want to spend. Once a campaign is approved, the technology will automatically optimize spend across Google, Facebook, Instagram and TikTok, displaying their ads on the channels most likely to drive engagement and quality leads.
Evocalize's technology supports businesses across industries, including residential and commercial real estate, mortgage, insurance, senior living, financial services, restaurants, franchises, travel and more. Its Collaborative Marketing Platform with EVOLVE artificial intelligence layer is designed to help national brands and technology platforms, like Side, take the complexity out of local digital advertising for themselves and their distributed users. The platform uses real-time data for automation and machine learning algorithms to optimize performance across multiple ad platforms, ensuring that ads are seen by the right people, in the right place, at the right time.
"We are excited to be partnering with Side, a company with a strong track record of empowering the most successful agents and teams in the industry. The common goal of both of our companies is to empower local agents and operators with the tools they need to grow their business," said Evocalize CEO, Matthew Marx. "Together, we are making it easier than ever for agents in the Side community to achieve their local marketing goals using the most sophisticated, data-driven techniques in just a few clicks."
The partnership between Evocalize and Side is a game-changer for agents and teams looking to invest in local digital advertising and stand out in their local markets. With Side's expertise and Evocalize's innovative technology, boutique companies in Side's network can now reach their growth targets more effectively and efficiently than ever before.
Evocalize's Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a partner in Facebook's Real Estate Top Provider Initiative and is a recipient of HousingWire's Tech100 awards in both Real Estate and Mortgage. Evocalize's technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures and Habanero Ventures. For more information, visit evocalize.com.
Side is the only brokerage platform that exclusively partners with top-performing agents, teams and independent brokerages to create and grow their own boutique brands without the cost, time or risk of operating a brokerage. Side's proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their businesses and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit side.com.
REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
AppFolio | February 03, 2023
On February 2, 2023, AppFolio, Inc. introduced AppFolio AlphaTM, an AI-powered investment management solution meant to provide a unified experience that automatically gathers, standardizes, and displays crucial property management data.
The end goal of this innovation is to give real estate investment managers useful information that they can use to make better strategic decisions.
Manually aggregating property management data for business insights is time-consuming, difficult to manage, error-prone, and impossible to scale. According to a report by Pi Labs, nearly half of the organizations spend 2–3 months a year collecting and organizing data to make decisions. In today's economy, asset managers are more focused on maximizing their investments using measures like occupancy rates, lease expiration, and rent increases.
AppFolio Alpha is a cost-effective alternative to hiring more staff that makes it simple for asset managers to collect and consolidate data, view key metrics for optimizing asset performance, audit performance across multiple portfolios at a glance, generate accurate reports, and meet their objectives.
Nat Kunes, Senior Vice President of Real Estate Investment Management at AppFolio, stated, "Today's real estate investment managers deserve technology that keeps up with the fast pace of the broader real estate industry."
He continued, "AppFolio Alpha enables investment managers to spend less time sorting through scattered data sets and more time uncovering actionable insights with visual KPIs like occupancy rates and lease expirations. We're proud to continue bringing innovations like Alpha to the market so we can help customers better understand potential points of exposure and take action for their business."
(Source – GlobeNewswire)
AppFolio, the industry's preeminent cloud-based business management solutions provider, specializes in serving the real estate sector. The company's products and services make it possible for its clients to digitally transform their companies, improve the efficiency of their most essential business processes, and provide superior service to their end users.
REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
Cresa and 4SITE by CORT | February 07, 2023
On February 06, 2023, one of the world's largest occupier-centric commercial real estate firms, Cresa and a provider of a sensor-based workplace occupancy and space utilization platform, 4SITE by CORT, announced their partnership. The two combined will help office occupiers optimize their workplaces.
Many occupiers are looking for ways to reduce underutilized space and real estate spending, as projected by economic headwinds and promoted by the pandemic in a trend. Cresa and 4SITE both acknowledge the importance of cost-effectiveness for businesses, but they also advocate for a more rounded strategy for optimizing workplace environments, one that considers the wants and needs of both employers and workers.
Cresa and 4SITE's partnership is ingrained in a shared commitment to help occupiers make decisions about their workplaces and using data. 4SITE's wireless sensors are the first of their kind, providing an easy-to-implement plug-and-play option that is both cost-effective and reliable for respondents' right to privacy. With 4SITE, you can track occupancy in real-time and get reports and dashboards that break down utilization averages and peaks, compare utilization across different types of spaces, and more.
Additionally, Cresa's Workplace Solutions Team will provide expert analysis as an add-on to the technology, where the experts leverage the data gleaned from 4SITE's sensors to shed light on how office space can be reduced or reorganized more efficiently. As a result, both partners give occupiers a competitive edge, one that reduces costs and improves the employee experience to bring people back to the office.
About 4SITE by CORT
Based in Chantilly, Virginia, 4SITE is wholly owned by CORT Business Services, a Delaware corporation. 4SITE was created to help office occupiers effectively and efficiently understand the use of office space and provide the required data to assess future office space requirements. By tracking how much space is being used, CORT and its clients can adapt to the needs of a rapidly changing workforce. A 4SITE workplace occupancy study that includes accurate and proactive information can help promote a healthy facility by providing the correct information on how space is used.
Founded in 1993, Cresa is a global commercial real estate advisor. The company specializes in delivering fully integrated real estate solutions and represents occupiers. To think beyond space, enhancing and strengthening the quality of life for clients. Its services are provided across industries, including Workplace Solutions, Consulting, Lease Administration, Transaction Management, Project Management, Technology, Investment Banking & Capital Markets and Portfolio Solutions. In collaboration with London-based Knight Frank, Cresa employs 16,000 people across 380 offices in 51 countries to provide customer service.