Infutor to Provide Housing and Demographic Data to PropTech Startup ICONYCS

Infutor, a consumer identity management company, has announced a collaboration with ICONYCS, a housing and demographic analytics PropTech startup. ICONYCS will improve its socio-economic property trend solutions for analysts, risk managers, traders, and public and government service providers with Infutor's comprehensive historical property and Prop estate info.

“From the initial concept phase, task one has been to promote homeownership opportunities for any eligible person in the United States,” said David Van Waldick, founder and CEO of ICONYCS and a real estate veteran. We will further segment critical data with Infutor's unparalleled historical property data collection to ensure homeownership is more inclusive in all areas – including lenders' marketing, financing, and allocation decisions – and more people can fulfill the American Dream of homeownership.”

Real estate ownership and investment have become a major political, economic, and social problem. End users and strategic collaborators will scan markets nationwide for real estate-centric data points and build intuitive nodes using ICONYCS' socio-economic analytics platform with powerful Microsoft BI reporting functionality.

Gary Walter, CEO of Infutor, said, "It's immensely satisfying to collaborate with organizations like ICONYCS who are trying to disrupt markets and increase access to housing inventory for more Americans." “We are honored to be ICONYCS' data partner as they seek to help their clients better understand and access complex socioeconomic housing shifts.

Infutor gathers deterministic, authoritative, and permissible data from a variety of sources, including phone data, deed and property information subscription systems, and a variety of other privacy and security-compliant sources. Infutor combines these records into a single identification graph that distinguishes individuals and links them to first-party data. As a result, you'll have a list of unique individual residential backgrounds as well as demographic information. Snowflake's Data Marketplace has the Infutor and ICONYCS data sets.

About ICONYCS

Residential real estate business priorities are core drivers of political, fiscal, and socially challenging issues, and ICONYCS provides a strategic suite of tools and solutions to market interests in residential real estate. A Socio-Economic Home Ownership analytic system has been designed, developed, and marketed by ICONYCS to end-users and strategic partners. Market analysts, strategic managers, lenders, insurers, economists, the news media, government, and other public and private users will now be able to search nationwide markets down to the state, county, community, neighborhood, and property level, identifying Real estate centric data points and creating intuitive nodes.

About Infutor

Infutor is a leader in consumer identity management and resolution based on data. The company's sole focus is on allowing brands to have instant access to the most complete and precise information about their customers, right where they need it, so they can make better marketing and risk mitigation decisions. Infutor has been elected to the Inc. 5000 list and named a Best Place to Work by Crain's Chicago and Built-In Chicago in the past year. Infutor is a privately owned firm established in 2003 with Norwest Venture Partners as a strategic investor. The headquarters of Infutor is in Oakbrook Terrace, Illinois.