MARKET OUTLOOK, BROKERAGE
Real | September 05, 2022
The Real Brokerage Inc. (Real or the Company), an international, technology-powered real estate brokerage, today announced that The Crew Real Estate, a greater Ontario-based team, is joining its growing network of agents.
Established by Ryan Campbell in 2014, The Crew brings 17 agents to Real. The highly productive team closed approximately $300 million in home transactions over the last 12 months.
“We look forward to working with The Crew and expanding our Canadian presence, This team is known for actively supporting their community, and we’re excited to serve as their brokerage partner.”
-Real Chairman and CEO Tamir Poleg
We're excited to join Real because it allows us to align ourselves with a community of agents that shares our core values as well as our collaborative vision for the real estate industry of the future, Being a part of Real will enable us to focus on our strengths while giving our agents access to cutting-edge technology through the Real platform,Ryan said.
The Real Brokerage Inc. is revolutionizing the residential real estate industry by pairing best-in-class technology with the trusted guidance of the agent-led experience. Real delivers a cloud-based platform to improve efficiencies and empower agents to provide a seamless end-to-end experience for homebuyers and sellers. The company was founded in 2014 and serves 44 states, D.C., and two Canadian provinces with over 6,000 agents.
REAL ESTATE TECHNOLOGY, REAL ESTATE ADVICE
Keller Williams | September 16, 2022
Keller Williams (KW), the world’s largest real estate franchise by agent count, has launched the KW Real Estate Planner community for agents to train and mastermind on providing clients with wealth management services.
“As the housing market continues to shift, we’re leaning heavily into the value of business communities to enable our real estate entrepreneurs the opportunity to thrive, As part of a community, our agents are gaining a greater sense of connection, empowerment and impact while staying focused on business growth.”
-Sajag Patel, chief operating officer, KW
KW Real Estate Planner (REP) is a community based around certification, training and networking opportunities for agents to grow and mastermind skills on wealth management for their clients.
An emerging community, KW REP is led by Dan Ihara, who serves as its’ director. Ihara is also the founder of the Honolulu, Hawaii-based The Ihara Team.
KW Real Estate Planner is a new community designed to help our Keller Williams agents help their clients build wealth and transfer wealth, Agents can elevate their game from being a very good, seasoned real estate agent to a real estate planner that the wealthy will look at for advice,said Ihara.
Diversity, Equity, and Inclusion (DEI), a community for business growth using diversity and inclusion best practices, has also launched monthly masterminds.
The new DEI masterminds are conducted with leaders from KW’s Social Equity Task Force and KW agent-led affinity groups, such as the Hispanic Leaders of Real Estate, KW Black Real Estate Network, KW CHISPA, KW Pan-Asian Group, KW Rainbow Network, KW Signs, and the Lady Leaders of Real Estate.
KW New Homes, a community for business growth opportunities in new construction and land development, has launched new modular training. The training is focused on the best practices of supporting buyers with new construction buys, earning additional builder business and solidifying land developer partnerships.
KW agents who join a KW community have access to specialized training, technology, coaching, mastermind events and referral opportunities.
About Keller Williams
Austin, Texas-based Keller Williams (KW), the world’s largest real estate franchise by agent count, has more than 1,100 offices and 200,000 associates. The franchise is also No. 1 in units and sales volume in the United States. Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders.
MORTGAGE AND LENDING
CoreLogic and Big Purple Dot | October 20, 2022
Big Purple Dot, provider of an ecosystem of mortgage marketing technologies has tapped CoreLogic ®, a leading global property information, analytics, and data-enabled solutions provider, to launch a mortgage recruiting platform that provides detailed production data on loan originators (LOs) and a customer relationship management (CRM) service to help lenders in their recruiting efforts. The platform will be powered by CoreLogic data.
Using the most current and accurate data, and analytics per loan officer available in the industry, supplied by CoreLogic, and the framework of Big Purple Dot's lead management and CRM system, the new recruiting platform enables the mortgage industry to analyze a loan officer's, lender's and broker's loan production volume, loan type, number of loans generated and smartly reach out to them with technology tools such as video messaging, SMS and automated marketing, at scale, to engage top talent through all stages of the hiring process. The new platform also includes built-in contact information, including the originator's email address, cell phone number, and physical address.
"Our new product performs a deep dive into each loan originator's production metrics, providing unrivaled mortgage insight and technology to help loan originators not only hire but to also effectively forecast and operate their business,"
- Big Purple Dot CEO Roxana Davidoff
When it comes to mortgage CRM technology, Big Purple Dot is at the forefront, Given Big Purple Dot's unique position as a mortgage CRM leader, this strategic alignment is an excellent opportunity to help loan originators make better choices when hiring LOs,Brian Battaglia, executive, Property Intelligence at CoreLogic said.
CoreLogic is the nation's leader in mortgage data, so they were the ideal data source to help create the industry's most powerful recruiting platform, Not only does this new platform reflect our shared vision and goals, we believe it will also forever transform how mortgage lenders recruit top sales professionals,Davidoff said.
According to Big Purple Dot, an independent mortgage banker has already used the platform to recruit originators and has since generated an additional $450 million in volume from those originators. The mortgage banker used a single text message CRM campaign.
In today's challenging market, lenders need to know more loan production details when hiring prospects to ensure they will excel. This new recruiting platform gives lenders everything they need to know, Big Purple Dot President and Chief Technology Officer Aldo Sarmiento said.
Even after new loan originators are hired, the recruiting platform's CRM capabilities continue to help build on those relationships within the organization.
About Big Purple Dot
Irvine, California-based Big Purple Dot provides an ecosystem of marketing technologies and products that enable real estate professionals and mortgage originators to generate and manage customer relationships and grow business. At the heart of the Big Purple Dot ecosystem is a CRM lead management platform that leverages predictive analysis as well as personalized, prebuilt marketing content, automated marketing campaigns, and SMS/MMS video services all in a single platform that additionally lets users connect with their partners and others on their team throughout each transaction.
CoreLogic is a leading global property information, analytics, and data-enabled solutions provider. The company's combined data from public, contributory and proprietary sources include over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance, and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe, and Asia Pacific.