Real Estate Technology

Ira Zlotowitz Revolutionizing Commercial Mortgage Business with Launch of GPARENCY

REtech News
With an eye to the future of the commercial mortgage industry, Ira Zlotowitz, renowned for his success founding and leading Eastern Union, a national commercial mortgage brokerage company, today announced the launch of a new game-changing service, GPARENCY, to help clients go directly to the bank. GPARENCY is oversubscribed, raising the maximum of

$15 million in venture-backed capital from over 125 real estate professionals and engaged strategic partners (including Customers Bank),  the largest seed round in the commercial space, to fund this new approach to mortgage financing.

Gauging both the core interests of the banks and the borrowers they serve, Zlotowitz formed GPARENCY to provide a new direct-to-bank formula for the mortgage business. This model empowers borrowers with transparency, technology, and professional services with expert touches from top real estate finance executives.

"After studying the commercial mortgage market, we saw that 20% of borrowers exclusively use brokers, while 80% want to work directly with banks. Many think that broker fee structures for larger deals needed to be changed. This is exactly what we are doing at GPARENCY, Make no mistake, GPARENCY is the future of the mortgage industry. Today's commercial real estate investors are smarter, banks are more sophisticated, and full-scale, one-size fits all mortgage brokerage firms belong to the past. Our transparency, technology and flat fee pricing structure will empower and free the industry to reach their goals more efficiently and successfully than ever before" 

- Zlotowitz.

In the future, GPARENCY will offer long-term plans for clients that will provide all data and tools directly to them through a subscription-based service called LANDSCAPE. This will allow clients to see maps with parcels showing public information, banking information, and access to all sales brokers in real time, making GPARENCY's differentiating technology client-facing.

GPARENCY is revolutionizing the commercial mortgage industry. Through radical transparency and a tech-forward process, GPARENCY puts borrowers in the driver's seat so they can direct their own mortgage, access lenders directly, hire professionals by the hour, and Take it to the bank™. Out with the mystery and the inflated commissions. In with the clarity, transparency, and control.



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