Ira Zlotowitz Revolutionizing Commercial Mortgage Business with Launch of GPARENCY

GPARENCY | November 23, 2021

REtech News
With an eye to the future of the commercial mortgage industry, Ira Zlotowitz, renowned for his success founding and leading Eastern Union, a national commercial mortgage brokerage company, today announced the launch of a new game-changing service, GPARENCY, to help clients go directly to the bank. GPARENCY is oversubscribed, raising the maximum of

$15 million in venture-backed capital from over 125 real estate professionals and engaged strategic partners (including Customers Bank),  the largest seed round in the commercial space, to fund this new approach to mortgage financing.

Gauging both the core interests of the banks and the borrowers they serve, Zlotowitz formed GPARENCY to provide a new direct-to-bank formula for the mortgage business. This model empowers borrowers with transparency, technology, and professional services with expert touches from top real estate finance executives.

"After studying the commercial mortgage market, we saw that 20% of borrowers exclusively use brokers, while 80% want to work directly with banks. Many think that broker fee structures for larger deals needed to be changed. This is exactly what we are doing at GPARENCY, Make no mistake, GPARENCY is the future of the mortgage industry. Today's commercial real estate investors are smarter, banks are more sophisticated, and full-scale, one-size fits all mortgage brokerage firms belong to the past. Our transparency, technology and flat fee pricing structure will empower and free the industry to reach their goals more efficiently and successfully than ever before" 

- Zlotowitz.

In the future, GPARENCY will offer long-term plans for clients that will provide all data and tools directly to them through a subscription-based service called LANDSCAPE. This will allow clients to see maps with parcels showing public information, banking information, and access to all sales brokers in real time, making GPARENCY's differentiating technology client-facing.

GPARENCY is revolutionizing the commercial mortgage industry. Through radical transparency and a tech-forward process, GPARENCY puts borrowers in the driver's seat so they can direct their own mortgage, access lenders directly, hire professionals by the hour, and Take it to the bank™. Out with the mystery and the inflated commissions. In with the clarity, transparency, and control.


That the real estate market is in turmoil is hardly news. In fact, U.S. new-home sales fell yet again in August, hitting a six-month low, according to the Commerce Department. The median sales price moved in the same direction and is now at 7.7% below year-ago levels. With bad news hitting the real estate market month after month, it’s easy to lose sight of the bigger, global picture.


That the real estate market is in turmoil is hardly news. In fact, U.S. new-home sales fell yet again in August, hitting a six-month low, according to the Commerce Department. The median sales price moved in the same direction and is now at 7.7% below year-ago levels. With bad news hitting the real estate market month after month, it’s easy to lose sight of the bigger, global picture.

Related News


Own Up and® Join Forces to Streamline the Home Buying Process

Own Up and | September 01, 2022

Own Up, a digital mortgage shopping service, today announced a commercial relationship with, a real estate marketplace operated by News Corp’s subsidiary, Move, Inc. Own Up and are mission-aligned companies, both aiming to improve the home buying process for Americans looking to close on their dream homes. Alongside this new collaboration, Own Up closed a $25M round of funding, led by Brand Foundry Ventures. is among the investors participating in the funding round, which also saw return participation from past investors, Link Ventures and Listen Ventures. The injection of capital will allow Own Up to continue to build out its innovative technology platform, expand its novel shopping experience and product offerings, and invest in the Company’s people and culture. Own Up and’s relationship will give users direct access to Own Up’s mortgage shopping service, including personalized loan offers from its exclusive lender marketplace and real-time advice from the industry’s only mortgage shopping concierge. The integration with will allow homebuyers to gather detailed information about their home financing options as they search listings and find real estate agents. The housing market has been increasingly challenging for buyers over the past 12 months, with low inventory, rising prices, higher mortgage interest rates, and high-stakes bidding wars. That has caused heightened stress and anxiety for hopeful buyers, an issue Own Up and hope to work together to address. “From day one, our singular goal was to be a champion for the consumer and bring greater transparency to the home buying process. As the mortgage industry continues to see changes at a rapid clip, it’s crucial that consumers are armed with the right information to make the best financial decisions, plays an essential role in the home search process for so many Americans and now we’ll be able to provide mortgage education and tools to comparison shop, boosting buyer confidence as they move through the process.” -Patrick Boyaggi, CEO and co-founder of Own Up Own Up’s team brings deep mortgage expertise to the online experience, This relationship is a natural fit; together we’re able to expand upon our shared goal of helping Americans find and close on their dream homes,said CFO Bryan Charap. The housing market is at an inflection point, marked by a lack of inventory and a historic rise in interest rates, and Own Up is uniquely positioned to help consumers navigate one of the most tumultuous components, This next phase of growth will further cement Own Up’s position as the mortgage shopping experts, ensuring no borrower overpays on their mortgage. At this time of inflation and a pending recession, cost-savings has never been more important,said Brian Spaly, General Partner at Brand Foundry Ventures. About Own Up Founded in 2016, Own Up is changing the way Americans shop for and secure mortgages, injecting transparency into an opaque process and empowering consumers to make smart financial decisions with the help of intelligent technology and real human advisors. About®® is an open real estate marketplace built for everyone.® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps,® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals,® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today’s on-demand world.® is operated by News Corp subsidiary Move, Inc.

Read More


Cadre Launches Horizon Fund, Delivering New Income-Oriented Vehicle for Expanded base of Individual Investors

Cadre | October 14, 2022

Cadre, the leading technology-driven real estate investment platform, has launched its latest investment offering, the Cadre Horizon Fund. The Cadre Horizon Fund builds on Cadre’s exceptional track record (~28% realized net IRR) and will enable an even wider base of investors to access a diversified portfolio of premier real estate across the country. The Horizon Fund also offers investors the opportunity to invest in an asset class that serves as a hedge against inflation while providing stable yield and income at a time of significant broader macro volatility. Powered by Cadre’s high-tech/high-touch approach, the Cadre Horizon Fund features a high quality portfolio of income-oriented real estate investments in the country’s strongest markets. The investment solution is oriented towards individuals looking to invest alongside an experienced manager and diversify outside of stocks and bonds through defensive, recession-resilient sectors such as multifamily, light warehouse, and leisure hotels. The Horizon Fund will ultimately be an SEC-registered REIT in order to provide investors with unique tax benefits that real estate investing offers, including tax-advantaged distributions. According to a recent survey by Cadre and Underground Research, 73% of mass affluent investors are interested in commercial real estate and 68% want to diversify their portfolios. As more individuals grapple with extraordinarily high inflation and global instability, the Cadre Horizon Fund aims to help investors hedge public headwinds in private real estate markets. Over the last 20 years, private real estate has delivered returns comparable to equities with ~66% less volatility. Meanwhile private real estate has delivered average returns ~6.6% higher than the U.S. Consumer Price Index, a central indicator of rising inflation. “We have long intended to release an income-oriented product and are proud to open the Horizon Fund at an important time when more investors need the option to invest in products that provide yield, appreciation, and downside protection private real estate offers, Our individual deal investments and the Cadre Direct Access Fund continue to demonstrate the wealth-building power of commercial real estate through compelling returns. The Horizon Fund represents our conviction in CRE’s ability to generate income – a feature we are excited to share with our investors.” - Dan Rosenbloom, Cadre’s Head of Investments The Horizon Fund is another step in Cadre’s rapid evolution and growth. The firm has methodically scaled and delivered exceptional results since its founding. Cadre has invested in assets eclipsing $5 billion in value across 25 markets in the U.S., while generating an average ~28% realized net IRR and 1.8x realized net equity multiple to hundreds of clients around the world. Cadre’s experienced investments team brings rigorous, institutional diligence, and proactive asset management – paired with advanced proprietary technology and data analytics – leading to more than $460mm in distributions to investors. Following the close of The Cadre Direct Access Fund earlier this year, the fund generated impressive realized returns to investors with the first two property sales in the fund achieving 40.2% and 67.3% realized net IRRs and doubling investors money in less than two years. I founded Cadre to expand access to premier real estate investments. With a tax-advantaged structure, lower investment minimums, and a strategy focused on delivering yield with lower volatility, our Fund is positioned to support more investors achieve better financial futures than ever before, Through the Horizon Fund, we are bringing access to a diversified portfolio of assets in carefully selected sectors such as multifamily and industrial and high-growth geographies. The launch of the fund should prove critical to improving investors' financial futures, while empowering more individuals than ever before to access and learn more about this important sector that can unlock multi-generational wealth, said Ryan Williams, Cadre’s Founder and Executive Chairman. Accredited investors can begin investing in the Horizon Fund and other opportunities today. Broader access to the Horizon Fund is expected to be made available in 2023. About Cadre Cadre is a groundbreaking technology-driven commercial real estate investment platform that offers both institutional and individual investors the opportunity to invest in expertly diligenced real estate assets with lower minimums, low fees, and unprecedented potential for liquidity. Via its data-driven and transparent approach, Cadre opens participation in a historically opaque and illiquid asset class. Along with its traditional investment offerings, Cadre also provides investors with the ability to seek liquidity through its proprietary secondary market, a unique offering within the industry. Since Cadre’s founding, Cadre has closed more than $5 billion in real estate transactions across 25 U.S. markets. Cadre has exited thirteen investments with a ~28% realized net IRR and in total has returned approximately $462 million of capital to Cadre investors to date.

Read More


BXP Earns Top ESG Rating in 2022 GRESB Assessment

BXP | October 18, 2022

BXP (NYSE: BXP), the largest publicly traded developer, owner, and manager of premier workplaces in the United States, today announced that it has earned a top ESG rating in the 2022 GRESB® assessment. BXP earned an eleventh consecutive “Green Star” recognition and the highest GRESB 5-star Rating, as well as an “A” disclosure score. BXP also achieved the highest scores in several categories, including Data Monitoring & Review, Targets, Policies, Reporting, and Leadership. “Real estate companies, as stewards of the built environment, play an essential role in addressing the climate crisis, I am proud of this recognition and of BXP’s leadership in strategic climate action. BXP’s focus on sustainability is an important component of our premier workplace strategy and is valued by our clients, partners, employees, and communities.” -Owen Thomas, CEO of BXP BXP actively works to promote its growth and operations in a sustainable and responsible manner and is a recognized leader in green building. BXP has certified 29.4 million square feet of its current in-service portfolio at the highest LEED certification levels of Gold and Platinum. BXP has publicly announced sustainability goals and has implemented energy conservation projects and other measures in actively managed properties that have reduced greenhouse gas emissions intensity by 80% and site energy use intensity by 41% since 2008. BXP has aligned its emissions reduction targets with climate science and became the first North American office REIT to establish an emissions reduction target ambition in line with a 1.5°C trajectory, the most ambitious designation available at the time of submission under the Science Based Targets initiative. BXP remains on track to achieve carbon-neutral operations by 2025. BXP’s commitment to ESG performance management and transparency is key to our ESG program, Our focus on measurable impacts guides our decision making and investments, creating a more resilient, purposeful company,said Ben Myers, Vice President of Sustainability, BXP. The GRESB Real Estate Assessment is the investor-driven global ESG benchmark and reporting framework for real estate. The Assessment is shaped by what investors and the industry consider to be material issues in the sustainability performance of real estate investments. The methodology is consistent across different regions, investment vehicles, and property types, and aligns with international reporting frameworks. The data is self-reported by Assessment participants and subjected to a multi-layer validation process after which it is scored and benchmarked. The result is high-quality data that investors and participants can use in their investment, engagement, and decision-making processes. About BXP ESG BXP’s commitment to ESG leadership has been recognized by numerous industry groups and rankings, including BXP’s inclusion as #4 on the 2021 Forbes Green Growth 50 list and #3 on Barron’s 10 Most Sustainable U.S. REITs list. BXP was named to Newsweek’s America’s Most Responsible Companies 2022 list, ranking first in its industry with an increased ranking of 31st overall out of the 499 companies included on list. In 2022, BXP was again named an ENERGY STAR Partner of the Year – Sustained Excellence Award Winner and a Best in Building Health winner by the Center for Active Design. BXP was recently recognized as an inaugural Platinum level Green Lease Leader by the Institute for Market Transformation and the U.S. Department of Energy. About BXP BXP (NYSE: BXP) is the largest publicly traded developer, owner, and manager of premier workplaces in the United States, concentrated in six markets - Boston, Los Angeles, New York, San Francisco, Seattle, and Washington, DC. BXP is a fully integrated real estate company, organized as a real estate investment trust (REIT), with more than 50 years of experience developing, owning, managing, and acquiring exceptional properties in dynamic gateway markets. As of June 30, 2022, including properties owned by unconsolidated joint ventures, BXP’s portfolio totaled 53.7 million square feet and 193 properties, including 12 properties under construction/redevelopment.

Read More