Real Estate Technology
Peachtree Group | September 21, 2023
Peachtree Group, an investment firm with a diverse portfolio of commercial real estate assets, announced a refreshed corporate brand position to showcase better the company's fully integrated investment and service platforms.
Accompanying the new brand position is a powerful new tagline, ‘Guided by Intuition, Grounded by Expertise.’ This succinct expression captures the essence of Peachtree Group's approach to investment strategies. The firm combines its intuitive understanding of commercial real estate with the wisdom of years of experience to make informed decisions that drive growth and deliver exceptional results.
"Our dedication to branding has empowered us to maintain a competitive advantage in attracting top-tier talent, ensuring we consistently have the finest minds and skills to navigate a rapidly evolving business landscape," said Greg Friedman, Peachtree Group's CEO and managing principal. "Furthermore, our strategic branding approach, focused on unifying our extensive range of businesses, is positioned to unlock even more of the untapped potential within our investment platform. This platform, which has already demonstrated its value in the hospitality sector, has been instrumental in our successful expansion and diversification into other real estate sectors and ventures."
The company has consolidated all affiliated brands under the Peachtree Group umbrella. This change unifies the Company's diverse portfolio of brands, including Stonehill and Peachtree Hospitality Management, into Peachtree Group Credit and Peachtree Group Hospitality Management, respectively.
"By bringing the company's brands together, we aim to leverage our collective strengths, streamline our operations and provide an enhanced experience for our valued partners," Friedman said.
Alongside the rebranding, Peachtree Group has unveiled a new logo that combines the simplified representation of a tree with the capital letter P letterform. It succinctly champions the company's roots and remarkable growth it achieved since its inception in 2007, driven by deep expertise and strategic foresight.
"The introduction of our refreshed brand position and logo marks an exciting new chapter in Peachtree Group's journey," said Jatin Desai, Peachtree Group's CFO and managing principal. "The consolidation of our affiliated companies under one unified name reflects our commitment to delivering a seamless and cohesive experience to all our stakeholders. Our new tagline embodies the balance of our innovative vision and the profound expertise that underpins our success."
About Peachtree Group
Peachtree Group is an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures. The company has executed hundreds of investments since its inception, focusing on real estate acquisition, development and lending valued at $9.0 billion in total market capitalization. Today, Peachtree manages over $2.5 billion in equity, augmented by services designed to protect, support and grow its investments.
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Real Estate Technology
PR Newswire | October 17, 2023
JPAR, a leading name in real estate, is proud to announce a groundbreaking partnership with CubiCasa, a pioneer in floor plan technology. The partnership marks one of CubiCasa's first partnerships with a residential real estate brand. The companies have joined in executing a vision to bring a floor plan to every listing.
In a survey by the National Association of REALTORS®, it was revealed that 67% of home buyers consider floor plans "very useful" in their property search, yet this essential feature is often overlooked in listings. Following photos and listing data, a floor plan is the most coveted data asset for consumers.
"We want every interaction with one of our agents and listings to be a quality experience for consumers. This partnership empowers our sales professionals to meet the demands of modern buyers by providing them with the information they need to make some of the largest decisions in their lives," said Daniel Butbul, VP of Operations at JPAR's Affiliated Network. "Our goal is to have floor plans available on 90% of JPAR listings by the end of 2024," added Butbul.
Effective immediately, agents may now register for a JPAR-sponsored CubiCasa account, accessible through the JPAR® OneStop HUB.
"It's incredibly exciting to work with JPAR® on this project. They share our vision of a better real estate search experience powered by floor plans being attached to every listing, and our technology is the world's single-easiest and most-scalable solution to creating floor plans," according to Jeff Allen, President, CubiCasa.
The CubiCasa app streamlines the process of creating floor plans for listings, requiring just 5-10 minutes to scan the property using almost any mobile device. Agents can then upload the scan on-site or at their convenience. CubiCasa's advanced AI technology transforms the scan into a professional-grade floor plan, which is delivered within 6-24 hours, available with and without measurements.
About JPAR - Real Estate
JPAR – Real Estate is a full-service real estate brand and franchise platform offering a highly competitive transaction fee-based model and agent-centric culture. The JPAR® platform provides agents seven (7) days-per-week support, a comprehensive tech stack, marketing, lead generation, training, and mentoring. JPAR® affiliated owners benefit from compliance review, 1-on-1 consulting, recruiting support, and a peer network of influential industry leaders. The company boasts more than 4,000 agents operating in 65 offices across 27 states, Washington, D.C. and closes over $8B annually in sales volume.
About CubiCasa
Headquartered in Oulu, Finland, CubiCasa is the global market leader in mobile indoor scanning and is known for its fast and easy-to-use floor plan app on the App Store and Google Play Store. CubiCasa's technology is used in 160 different countries and has helped create over 1 million floor plans to date. CubiCasa provides technology for the real estate, appraisal, and mortgage industries and is on a mission to digitize real estate.
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Real Estate Investment
Globe Newswire | October 12, 2023
SRS Real Estate Partners today announced an expansion of its industrial services to Miami with the addition of a veteran three-person team. Wayne Schuchts will lead SRS’ industrial practice in Florida and is joined by Andrew Lehrer and Michael Palmer. The team will focus on representing owners, tenants, and investors of industrial property throughout Florida.
“The addition of this team and the creation of a Miami office will be a game changer in Florida for SRS,” said Chris Maguire, SRS Chairman and CEO. “We have been looking for the right opportunity to enhance our capabilities in Orlando, Tampa and Fort Lauderdale, and adding this seasoned industrial team will make a significant impact in the state.”
This is the second industrial team to join SRS in the last month. In early September the company announced a significant expansion that included new team members in Atlanta and Southern California.
“Wayne, Andrew and Michael are a fantastic addition to our industrial team,” said Brant Landry, SRS Industrial Managing Principal. “They have an extensive track record throughout Florida providing exceptional services for their clients, and they give SRS a strong presence in the state. Wayne and I worked together at the Staubach Company previously and I’m looking forward to teaming up with him again.”
Schuchts, previously a partner at Avison Young, joins SRS as Managing Principal and brings more than three decades of commercial real estate experience. Specializing in industrial property transactions for institutional investors and corporate users, he has negotiated more than $5 billion and 12 million square feet of transactions, including 60-plus transactions involving properties greater than 100,000 square feet.
“The opportunity to partner with Brant again as well as Chris Maguire and the rest of the SRS team to lead the industrial practice in Florida is the perfect fit,” said Schuchts. “The culture, client-first mindset and high-level professionals at SRS provide the ideal platform to serve best-in-class clients.”
Lehrer joins SRS as a Vice President with the industrial team. He was previously with Flagler Global Logistics, the largest industrial developer in Florida. With almost 20 years of commercial real estate experience, Lehrer has been involved in more than $2 billion in transactions and has handled 11 million square feet of institutional product for landlords. His experience includes build-to-suits, master-planned business park leasing, third-party logistics, sale-leasebacks, manufacturing facilities, and cold storage properties. He focuses on tenant and landlord representation, as well as advising developers in South Florida.
Palmer also joins SRS as a Vice President in industrial. He previously worked with Schuchts at Avison Young. Palmer has seven years of commercial real estate experience, specializing in industrial property transactions on behalf of institutional investors, family offices and corporate occupiers. He earned his SIOR designation and CCIM designation in 2018.
SRS Industrial was formed in April 2022 when Managing Principal Brant Landry and a team of industrial specialists joined SRS to help the firm expand on its retail foundation and offer more extensive commercial real estate solutions to tenants, owners and investors.
The SRS Industrial team works directly with retailers, distributors and manufacturing companies to support their evolving needs for industrial space, while also serving more traditional industrial clients through tenant and owner services, capital markets, and development services. The team has logged more than 1,000 transactions totaling $92.8 billion in transaction value.
About SRS Real Estate Partners
Founded in 1986, SRS Real Estate Partners is building upon its retail foundation to provide extensive commercial real estate solutions to tenants, owners, and investors. Headquartered in Dallas, with more than 28 offices in the U.S., SRS has grown into one of the industry’s most influential and respected leaders. Our commitment to excellence is strengthened by our Guarantee of Value and our success is measured in the achievement of our clients’ objectives, satisfaction, and trust.
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