MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
Addressable | March 15, 2023
On March 14, 2023, an end-to-end marketing solution provider Addressable, announced SmartCopy, that helps generate copy as a part of the company's card-writing platform. The new tool, SmartCopy, is powered by Open AI's GPT-3 to generate real estate marketing copy.
SmartCopy is designed to assist real estate agents in attaining listings through outreach with personalized handwritten mail by creating AI-generated letter copy. The feature generates highly customized and compelling marketing messages using Addressable's real estate performance data and GPT-3's powerful natural language processing capabilities.
SmartCopy offers benefits and features, including the ability to generate personalized messages at scale, highly customized content for real estate marketing and improved efficiency and effectiveness in acquiring listing appointments. The tool is now available for new and existing customers on the company's website.
Co-Founder and CEO at Addressable, Christopher Tosswill, said, "Addressable has always been committed to providing innovative solutions to help our customers grow their businesses. SmartCopy is a perfect example of this commitment." He added, "This feature will enable real estate agents to generate highly personalized marketing messages at scale, helping them acquire more listing appointments and grow their businesses."
(Source – Business Wire)
About Addressable
Addressable is a cutting-edge technology company offering a unique real estate marketing solution. Established in 2019, the Los Angeles, California-based company has provided innovative tools to assist real estate agents in their sales efforts. The company's patented robotic technology generates personalized handwritten letters, enhancing the customer experience and driving engagement. Its management team comprises experienced professionals, including former product manager at Facebook Christopher Tosswill and former Task Rabbit and SnowFlake Director of Engineer Mark Weaver, who bring a wealth of expertise. In addition, its innovative platform has proved to be a game-changer in the real estate industry, assisting agents in 44 states in generating over $1.5 billion in home sales since 2020.
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REAL ESTATE INVESTMENT, MORTGAGE AND LENDING
Gantry | January 23, 2023
Gantry, the largest independent commercial mortgage banking firm in the United States, recently informed that it produced $4.93 billion in commercial mortgages in 2022.
Meanwhile, even in 2021, Gantry had produced about $5.15 billion despite economic instability. It has broken records in the last three decades, completing the second-best production of commercial mortgage banking operations.
Jeff Wilcox, Principal of Gantry, said, "Last year was a tale of two halves, where after record setting Q1 and Q2 production totals, the market slowed for price discovery during the second half of the year. Despite the challenges, we have an experienced team that has successfully navigated cycle shifts in the past and operates proactively from that perspective."
(Source - Business Wire)
With $17.5 billion in national-level business in 2022, Gantry has no failed or missed transactions in asset types. This performance led to active interactions with clients as the originator and service provider, an actual rating at the time of placement, and a consultative role in choosing the best financial plan for the client's unique investment objectives. In addition, it examines every investment keenly for variations in performance, maturities, and tenant rollover at the annual assessments.
In 2022, Gantry provided 476 loans, including every type of commercial asset class. Around 85% of Gantry's 2022 production was financed by life insurers, regional banks, and credit unions, with each type of lender performing better for various borrowers. In terms of asset classes, Gantry continues to secure office, retail, and lender-preferred industrial and multifamily loan deals. In addition, Gantry successfully funded specialty assets, such as healthcare and self-storage, through various correspondent or associate lenders.
About Gantry
Gantry, a San Francisco-based private mortgage bank, has many correspondent lenders that use its production, closing, and servicing services. The company, founded in 1991, has approximately 100 employees in regional offices in the western US and New York and over 45 production teams that generated nearly $5 billion in the past year. The $17.5 billion nationwide servicing platform covers over 2,000 loans in 43 states. It is one of the few non-banking, non-insurance chartered companies with a Primary Servicer rating from Standard & Poor's.
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REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
Matterport Inc. | February 16, 2023
On February 15, 2023, one of the leading digital transformation companies, Matterport, Inc., announced its Digital Pro, an all-in-one marketing solution now available in the US for real estate agents. Digital Pro integrates the innovation of Matterport's 3D digital twin technology and content production and integrated marketing to design the industry's most affordable and complete marketing package to help real estate agents get more clients and sell homes faster. Matterport will deliver professional-level HDR photos, a 3D tour, a 2D floor plan, and a preview video for customers within 1-2 business days at a low flat rate in a single appointment.
Digital Pro offers real estate professionals the required media assets to market, sell and promote their properties via one partner. It provides a simplified package and a full suite of visual marketing tools where agents can focus more on selling the properties faster and gaining listings by raising the standards of what buyers and sellers expect from a home listing company.
With Digital Pro, real estate agents can work with a single partner to make all the media assets they need to market, sell, and promote their properties. In addition, agents can focus more on getting listings and selling homes faster if they have a complete set of visual marketing tools in a simple package. This raises the bar for buyers' and sellers' expectations from a home listing. The Digital Pro Package consists of HDR photos to compose the views of the property's selling points, a 3D tour for prospective buyers for a virtual visit to the property, a 2D floor plan with accurate dimensions automatically creates visual spatial data, and a preview video of 10 to 15 seconds for a quick view of the property.
About Matterport Inc.
Matterport, Inc., founded in 2011, is at the forefront of the digital transformation of the built environment. Its innovative spatial data platform converts buildings into data to increase the value and accessibility of every space. Millions of buildings in 177+ countries have been turned into immersive Matterport digital twins to improve every part of a building's lifecycle, from planning, construction, and operation to documentation, appraisal, and marketing.
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