REAL ESTATE INVESTMENT, ASSET MANAGEMENT
Businesswire | May 31, 2023
Closinglock, a leading provider of fraud prevention solutions for the real estate industry, today announced the availability of a new identity verification solution that helps title agencies and real estate firms combat the growing amount of fraud.
Seller impersonation fraud is one such area of fraud that is on the rise. This type of fraud primarily involves identity theft to sell vacant land, second homes, and vacation and rental properties all across the country.
Closinglock’s latest solution includes the ability to identify fake driver's licenses, which is the most common method used by fraudsters in seller impersonation fraud.
This new solution is a significant improvement over antiquated methods like knowledge-based authentication (KBA). According to the National Institute of Standards and Technology (NIST), “the ease with which an attacker can discover the answers to many KBA questions … cause KBA to have an unacceptably high risk of successful use by an attacker.”
"As KBA is obsoleted in this new digital market due to targeted spoofing, AI, and web and social media scraping, our team engineered a solution that quickly and easily verifies identity using modern technologies," noted Closinglock’s CEO and Cofounder, Andy White, PhD.
Since Closinglock closely follows the NIST guidelines, it worked to utilize more stringent methods to fight fraud. The new solution from Closinglock is more secure than KBA because it uses a variety of methods to verify the identity of a user which makes it much more difficult for scammers to bypass the verification process.
“We believe that this new solution is a game-changer for the real estate industry,” said White. “It will help to protect our customers from fraud and ensure that their transactions are safe and secure.”
Closinglock is a leading provider of fraud prevention solutions for the real estate industry. Closinglock’s platform protects payments, payoffs, and all related communications with strict security protocols and offers seamless integrations with closing and title company software. The company currently protects billions of dollars each month with its software, and is trusted by thousands of settlement companies, title agents, law firms, attorneys, lenders, real estate agents, home buyers and sellers and others. Learn more at closinglock.com.
MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
PRnewswire | March 23, 2023
Evocalize, the industry-leading technology that powers many of the largest, most effective cross-channel digital marketing solutions, is excited to announce its partnership with Side, the industry's only real estate brokerage platform that empowers top-producing agents, teams and indies to create and grow their own business. Together, Evocalize and Side are drastically improving the way real estate agents approach local digital marketing on Google, Facebook, and Instagram by allowing the most sophisticated lead generation programs to be launched with push-button ease.
The partnership allows Side to offer its network of market-leading boutiques a powerful new tool for reaching and engaging their target audiences. Side's Digital Campaign Builder, powered by Evocalize technology, will leverage full MLS integration to provide highly-targeted, data-driven campaigns that reach consumers at the most opportune times and in the most relevant locations. Users can easily designate the program they want to launch, in which geographic area, and how much they want to spend. Once a campaign is approved, the technology will automatically optimize spend across Google, Facebook, Instagram and TikTok, displaying their ads on the channels most likely to drive engagement and quality leads.
Evocalize's technology supports businesses across industries, including residential and commercial real estate, mortgage, insurance, senior living, financial services, restaurants, franchises, travel and more. Its Collaborative Marketing Platform with EVOLVE artificial intelligence layer is designed to help national brands and technology platforms, like Side, take the complexity out of local digital advertising for themselves and their distributed users. The platform uses real-time data for automation and machine learning algorithms to optimize performance across multiple ad platforms, ensuring that ads are seen by the right people, in the right place, at the right time.
"We are excited to be partnering with Side, a company with a strong track record of empowering the most successful agents and teams in the industry. The common goal of both of our companies is to empower local agents and operators with the tools they need to grow their business," said Evocalize CEO, Matthew Marx. "Together, we are making it easier than ever for agents in the Side community to achieve their local marketing goals using the most sophisticated, data-driven techniques in just a few clicks."
The partnership between Evocalize and Side is a game-changer for agents and teams looking to invest in local digital advertising and stand out in their local markets. With Side's expertise and Evocalize's innovative technology, boutique companies in Side's network can now reach their growth targets more effectively and efficiently than ever before.
Evocalize's Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a partner in Facebook's Real Estate Top Provider Initiative and is a recipient of HousingWire's Tech100 awards in both Real Estate and Mortgage. Evocalize's technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures and Habanero Ventures. For more information, visit evocalize.com.
Side is the only brokerage platform that exclusively partners with top-performing agents, teams and independent brokerages to create and grow their own boutique brands without the cost, time or risk of operating a brokerage. Side's proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their businesses and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit side.com.
REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
Globenewswire | April 13, 2023
Inhabit has launched ResidentIQ a first of its kind ecosystem for residential property managers. This new solution provides technological innovation and best-in-class solutions while maintaining the efficiency of their existing core property management system (PMS). ResidentIQ by Inhabit brings comprehensive offerings in the operations, resident engagement, insurance, payment, and screening solutions within one simple relationship designed to pair with your existing PMS.
Gustavo Sapiurka, EVP & Managing Director of ResidentIQ, said “Property managers love the idea of a single invoice, contract, and point of contact. ResidentIQ provides all of that, plus a host of product experts under one umbrella in a completely flexible and customizable ecosystem.”
With a custom-tailored solution, ResidentIQ increases choice while reducing administrative friction caused by layers of interconnected vendors. By packaging industry leading solutions within one proven partner, ResidentIQ allows for easy scalability and seamless support by creating a powerful combination of connected PropTech.
“We’re proud of this unique collection of best-in-class, stackable solutions that give property management companies a real edge in business without having to change their core software system,” said Lisa Stinnett, CEO of Inhabit. “ResidentIQ gives owners and managers the power and flexibility of choice and the ability to close crucial gaps in their tech stack.”
By further revolutionizing the PropTech buying experience, ResidentIQ simplifies the technology stack with a “build your own solution” as needed based on portfolio or asset type. Instead of multiple vendors serving small niche needs, ResidentIQ provides one contract, one bill and one customer service point of contact beyond the core PMS relationship. This provides accountability, strong integrations, and ease of use for today’s busy PMC leaders.
ResidentIQ offers tech solutions covering all the essential areas of property management including payments, inspections and facilities, utility billing, lease compliance and audit, insurance, document management, marketing, online leasing, and employment and resident screening. The suite also has resources for learning management, a contact center, and a CRM for prospect and resident engagement. Each PMC has the flexibility to choose one, or all services to work seamlessly with their current management objectives and goals with adding new solutions as easy as completing a work order.
ResidentIQ’s network of solutions cater to all residential sectors, including multifamily, single-family, affordable housing, student housing, HOA communities, and mixed-use properties.
ResidentIQ by Inhabit is the easiest way to bring industry-leading tech solutions to any property management system. With a compelling collection of tools, ResidentIQ empowers property owners and managers to make better leasing decisions and run their business more efficiently. Simple and seamless workflows create an exceptional user experience for both renters and leasing teams. ResidentIQ was specifically designed to improve top-line performance with a proven fast path to revenue on the front end while lowering debt on the back end by reducing fraud, evictions, and skips. For more information, visit ResidentIQ.com.
Inhabit is a software company serving the residential and vacation property management industries. It delivers best-in-class software solutions while fostering industry-leading innovation and collaboration. Powered by its diverse team of business leaders and industry experts, the company focuses on providing property management professionals more choice through its software ecosystems. Inhabit believes that property managers are central to the success of the residential and vacation housing markets and delivers products built to empower them, their investors, and communities. Inhabit’s private equity partners include Goldman Sachs Asset Management, Insight Partners, Greater Sum Ventures and PSG, which support the company’s commitment to property management software solutions. To learn more, visit Inhabit.com.