Los Angeles-based Luxury Presence raised $5.4 million for its real estate marketing services

TechCrunch | January 08, 2020

Real estate is a big business in the sprawling city of Los Angeles, and new technology tools to target the industry continue to attract investor attention. The latest of these is Luxury Presence, which pitches digital marketing services to real estate agents and has raked in $5.4 million in financing to support the buildout of its services and sales teams to manage clients. Previous investors Switch Ventures  led the round, which included participation from new investors Bessemer Venture Partners  and Toba Capital,  alongside previous investors Gerald Risk, Peter Kelly, Jonathan Erlich and Blaine Vess. Our 2020 goal is to build a full digital marketing solution for real estate agents looking to build successful, lead-generating digital brands,” said Malte Kramer, the company’s chief executive, in a statement. “2019 was all about building the best real estate website platform in the sector and I’m so proud of what our team was able to accomplish. Our focus was on how to make beautiful, functional and lead-generating sites that were easily customizable to fit the agent’s needs and demands, and we did just that. According to estimates from Built in LA, there are roughly 127 companies, which have raised over $2.4 billion, active in the real estate industry in Los Angeles. These companies range from co-working startups like Knotel or WeWork to companies focused on servicing the real estate industry

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Want to spend less time on ASC 842 lease accounting? CoStar Real Estate Manager is the automatic choice. Switch to the most automated solution that automates audit details, data validation, remeasurements, retrospective true-ups and discount rate matching. No other solution offers more audit readiness and confidence in your data.

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BROKERAGE,REAL ESTATE TECHNOLOGY

INFINITAS Realty and Side Collaborate to Transform Brokerages into Boutique Brands

Side | January 05, 2023

INFINITAS Realty recently announced a collaboration with Side, the only provider of real estate technology that works with top-performing brokers, teams, and agents to help them become market-leading boutique brands. Through this agreement, INFINITAS Realty will be able to offer its future-proof services on the market's most cutting-edge platform. INFINITAS Realty is challenging the entire real estate sector to advance in order to reach its high standards. The team provides seamless client experiences that are complemented by its transaction coordination software, called Property Wand, and private services in staging, design, and landscaping. The company achieves this by striking a balance between a traditional work ethic and advanced technological innovations. With the help of Side, INFINITAS Realty will be able to keep up with the ever-changing real estate industry and continue to provide excellent service to its customers. The San Francisco-based company Side provides INFINITAS Realty with a comprehensive brokerage platform that includes proprietary technology, transaction management, branding and marketing services, public relations, legal support, lead generation, vendor management, infrastructure solutions, and more. In addition, INFINITAS Realty will become part of a select group of Side partners, expanding their access to global business infrastructure. INFINITAS Realty said that it is excited to raise the bar in the real estate industry and make changes that are much needed. It went on to say that with Side's cutting-edge marketing, technological, administrative, and legal services, the company can take its disruptive approach to new heights and assist more clients in actualizing their dreams. About SIDE Side is the first real estate brokerage platform on the market. It lets the best agents, teams, and independent brokers build and grow their businesses without managing a brokerage, which can be challenging, expensive, and risky. In contrast to consumer-facing brokerage companies, Side provides its partners with time-saving technology and superior support services so that they can focus on what is more critical, i.e., servicing their clients and communities.

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REAL ESTATE TECHNOLOGY

Blueground to Acquire Brazilian PropTech Startup Tabas, Accelerating Its Global Expansion in South and Central America

Blueground and Tabas | November 18, 2022

Blueground, a PropTech scaleup offering a turnkey, flexible housing solution for renters globally, announces today it entered into agreement to acquire Brazilian PropTech startup, Tabas. Marking the first acquisition in Blueground’s nearly 10-year history, the company will soon acquire Tabas after leading Tabas’ $14 million Series A funding round earlier this year. Tabas is the largest operator of designer-quality furnished apartments for 30 days or more in São Paulo, Rio de Janeiro, and Brazilia. The acquisition, which is expected to close in early Q1 2023, enables Blueground to enter the Latin American market, and fuel the increased demand for furnished, flexible rentals in the region. Together Blueground and Tabas will launch Mexico City in early 2023. During the period between now and close, the two companies will continue to operate independently and will gradually integrate over the next year. The combined organization will have a presence in 29 cities across 16 countries, employing over 1,000 people. Based on current financial projections, the joint entity is projected to generate ~650M in 2023. Blueground is the largest turnkey property rental company in the 30+ day sector. It has a network of 9,500 move-in-ready, expertly-designed homes enabling people to flexibly live wherever they choose. The company was co-founded by CEO Alex Chatzieleftheriou in 2013, who, after many years as a business consultant, had experienced first-hand the pain points of living out of hotels for work for months at a time. He aspired to create a seamless way for people to freely move between neighborhoods, cities, and countries around the world. Blueground currently works with over 4,700 landlords globally, guaranteeing them rental income while providing expert property management and maintenance services at scale. The acquisition of Tabas will allow Blueground to grow its network faster, supporting its goals of 40,000 apartments across 50 cities by 2025, and add more location options for its client base. “We’ve had our sights set on Latin America for quite some time, as we see huge market potential for furnished and flexible rentals, Since our first investment in Tabas last year, we’ve developed immense respect for the Tabas team and what they’ve built in Brazil. With our best-in-class technology and our expertise in scaling the business, we'll continue to expand and offer the option for a flexible lifestyle in more markets globally.” -Alex Chatzieleftheriou, CEO and Co-founder, Blueground Founded in May 2020, Tabas was born out of the founders’ frustration with the lack of flexible, fully furnished rentals for mid- to long-term stays. Tabas now has over 1,000 apartments in three cities in Brazil - São Paulo, Rio de Janeiro, and Brazilia, raising over $20 million in funding prior to the acquisition. As the first project post-acquisition, Tabas will offer its knowledge and understanding of the market to support the launch of Blueground in Mexico City in early 2023, marking Blueground’s 30th city, and 11th in the last 12 months. Tabas and Blueground’s visions are fully aligned and together we can create even more value for our guests, our landlords and the Tabas team, This acquisition is yet another success story for Brazilian proptech companies. We're proud of the work we’ve done to get us this far; now it’s time to take it to the next level and continue bringing the turn-key, flexible rental living concept across Latin America,said Leonardo Morgatto, Co-founder and CEO, Tabas. The pandemic gave rise to new work environments, enabling people to explore the world and forgo traditional long-term leases for flexible rentals. To keep up with the growing demand, Blueground has doubled its supply of apartments in the last year. The acquisition is subject to standard closing conditions, including regulatory approvals. About Blueground Blueground is a global PropTech company that operates a curated network of thousands of quality, turnkey homes in sought-after neighborhoods around the globe, making them available for stays of a month or longer. Blueground’s tech-enabled platform provides a fully digitized experience; from viewing and booking available apartments within minutes to managing the entire stay through the Blueground Guest App. Blueground is headquartered in New York City, with a portfolio of thousands of apartments in 26 cities worldwide including in New York, Los Angeles, San Francisco, Boston, Chicago, Washington D.C., Denver, Seattle, Austin, Miami, Dubai, Istanbul, Paris, London, Vienna, Zurich, Berlin, Madrid, Barcelona, Lisbon, Basel, Luxembourg, Copenhagen, Hong Kong, Singapore, and Athens. Blueground plans to expand to 50 cities by 2025. About Tabas Tabas is a Brazilian real estate technology startup providing beautifully-designed fully-furnished apartments for flexible stay. Founded in early 2020, it already has more than 1,000 apartments in its portfolio, in the cities of São Paulo, Rio de Janeiro and Brasília, all located in upscale neighborhoods, equipped and decorated with sophistication. 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REAL ESTATE TECHNOLOGY,REAL ESTATE INVESTMENT

Pacaso Collaborates with NevelHaus to Bring Innovative Co-ownership Platform to New York

Pacaso and NevelHaus | December 08, 2022

Pacaso, the leading technology-enabled real estate marketplace that helps people buy and co-own a luxury second home, today announced that it has collaborated with NevelHaus, an innovative turnkey homebuilding platform for modern eco-friendly homes, to expand its service to New York. Pacaso offers buyers the unique opportunity to co-own 1/2 of a contemporary second home in a new community being built by NevelHaus on a wooded 44-acre parcel in historic Stone Ridge, New York. "The collaboration with NevelHaus marks Pacaso's first foray into both new development and New York, We've had many buyers ask us since we launched in late 2020 when we're heading to New York and we are really excited and eager to respond to that demand with the first Pacaso in a first-of-its-kind collection of luxury homes in the historic Hudson Valley." -Pacaso CEO and Co-Founder Austin Allison Within two hours from New York City, Pacaso's first listing in New York is NevelHaus Lot 4. Located on 2.43 acres, this three-bedroom, three-bath retreat offers quiet, privacy and seasonal mountain views designed for today's most discerning consumer. The custom home features 30-ft vaulted ceilings, 9-inch wide-plank European white oak flooring, a cozy wood-burning stove, custom oak cabinetry with integrated appliances, bathrooms with heated radiant flooring, and a cozy reading nook and office. The outdoor terraces include a 15-by-30-foot saltwater pool with bluestone coping and an outdoor shower. The property, which includes a two-story garage with loft space, is close to dining and shopping, plus thousands of acres of hiking trails in nearby Minnewaska State Park and Mohonk Preserve. The Pacaso home comes fully furnished and professionally decorated. We're thrilled to be working with Pacaso on its first foray in New York State in the beautiful Catskills and Hudson Valley region, Like Pacaso, NevelHaus was created with the idea of simplicity at the heart of our process to customize and purchase second homes. Partnering with Pacaso enables a wider buyer pool of homebuyers to experience the NevelHaus brand, sleek architectural design by INC Architecture & Design and unparalleled lifestyle of Stone Ridge, New York, with nature at your doorstep,said NevelHaus Co-Founder, Pelle Hamburger. We have found that new construction is one of buyers' top desires in a second home so it was a no-brainer for us to partner with a category-defining home building platform like NevelHaus, We know this is the first of many endeavors for Pacaso and the award-winning NevelHaus team,said Pacaso Senior Vice President of New Development Lucy Wohltman. Pacaso partners with all interested real estate agents and brokerages in markets where it operates. Real estate agents representing buyers who purchase a share of a Pacaso home receive a 3% referral commission, plus Pacaso equity in the form of 500 RSUs. About Pacaso Pacaso® is a technology-enabled marketplace that modernizes real estate co-ownership to make owning a second home possible and enjoyable for more people. Pacaso curates luxury listings with premium amenities and high-end contemporary interior design, offers ⅛ to ½ ownership with integrated financing, and, after purchase, professionally manages the home and supports seamless resale. Co-founded by Austin Allison and Spencer Rascoff in 2020, Pacaso operates in 40 top second home destinations around the world. Pacaso has been certified as a Great Place to Work and is recognized as one of Glassdoor's 2022 Best Places to Work. About NevelHaus NevelHaus is a home building platform that offers buyers a stunning product with maximum spatial and finish flexibility to fit their exact needs and design aesthetic. Design components - including materials and finishes that connect to the surrounding landscape - may be customized with ease. The selection and sales process is simple and a skilled team educates clients every step of the way. NevelHaus was co-founded by Joshua Gelb and Pelle Hamburger in 2020. The two NYC-based developers partnered with the award-winning firm INC Architecture & Design, responsible for the design of notable and architecturally-significant hospitality and residential properties in the New York area, including 1 Hotel Brooklyn Bridge and the TWA Hotel. NevelHaus-designed homes may be licensed to be built across the world. Each license comes with a complete set of detailed drawings, specifications and material selections along with access to NevelHaus partners and suppliers.

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