The financial services company Lower recently announced the launch of its brand new mortgage-as-a-service (MaaS) platform, which makes it simple for consumer brands to provide mortgage solutions to clients.
After conducting a successful test of the service, Opendoor, the industry-leading e-commerce platform for residential real estate transactions, has decided to outsource all its mortgage fulfillment to Lower.
Setting up an in-house mortgage lending operation has been a time-consuming task for many companies in the past. Lower's MaaS platform allows the consumer finance, banking, and real estate industries to offer a digital-first home financing experience quickly and easily, with white-labeling possibilities. It is possible to integrate it into the customer journey of the partner by using APIs and other no-code methods.
Opendoor's early adoption of Lower demonstrates that the service's distinctive combination of human skill and technology has proven successful for the Lower team.
Chelsea Wagner, newly appointed as SVP of Partnerships to oversee the new platform, remarks, "Nearly every proptech and fintech company we talk to has some version of home lending on their roadmap. It's a natural value add, but until now there wasn't a solution. Our infrastructure and expertise make us uniquely positioned to accelerate a new mortgage offering.” She further added, "We believe the demand will be high for this product as a new, easily implemented product offering for companies."
(Source – Cision PR Newswire)
In context to the new platform, Co-Founder and CEO Dan Snyder continued, "We've taken our years of mortgage experience and processes, and allowed any business to offer mortgage to its customers. This is a big step for brands that have captive audiences but not the means or experience to offer such products. It allows companies like Opendoor to stay focused on what they do best, while adding a new product that lives up to their brand promise and expand their reach."
(Source – Cision PR Newswire)
The MaaS solution enables businesses to immediately offer home finance choices to their customers while increasing their lending presence to more than 93% of the US population. Customers will get access to Lower's full array of products, which will allow them to personalize lending solutions to their unique needs.
About Lower
Lower's multi-channel financial platform assists clients in building wealth through homeownership, regardless of where they are in life's path. The company's mortgage, banking, insurance, and real estate solutions offer customers a straightforward environment to simplify their homeownership aspirations, whether it's their first or last house.
About Opendoor
Opendoor, founded in 2014, empowers everyone with the freedom to move. The company wants to create a digital, end-to-end customer experience that makes purchasing and selling a home simple, certain, and fast. The company has developed a varied staff to serve more than 100,000 houses it has bought and dealt with, as well as the consumers who have trusted it to handle one of their most significant financial transactions.