REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
PRnewswire | May 29, 2023
Greystar Real Estate Partners, LLC ("Greystar"), a global leader in the investment, development, and management of real estate, including rental housing, logistics, and life sciences, today announced the launch of a new dedicated brand, Ltd. by Greystar ("Ltd."). Ltd. will exclusively focus on Greystar's impact housing product, delivering more attainable housing opportunities for key populations affected by the lack of rental options in the United States.
Working in tandem with Greystar's recently opened Modern Living Solutions ("MLS") factory – Greystar's modular construction business focused on building off-site, prefabricated modular apartments sustainably and at an attainable price point – Ltd. will allow for the building and operating of essential housing communities at scale. To achieve this goal, Ltd. guarantees not to increase rents by more than the greater of CPI or 3%, providing "certainty of housing" for existing residents.
"Over the course of my career, I have seen the incredible need for attainable housing options across the United States," said Bob Faith, Founder, Chairman, and CEO of Greystar. "We are excited for the opportunity to apply our platform and our culture of innovation to build housing supply that offers an attainable, high-quality experience for renters while also serving as an attractive proposition for both Greystar and our partners."
"What we're doing with our newly created Ltd. brand is a game-changer for renters who want to live in a Greystar-managed community and for an industry that needs more housing supply," said Scott Berka, Senior Managing Director, Brand and Customer Experience. "When you consider how big the challenge at hand is, I'm proud to be part of a team that's willing to throw out the rulebook and challenge ourselves to make a true impact while delivering the Greystar-level experience people should have. Through this effort and our Ltd. brand, we're at the start of a great journey."
All Ltd. branded communities will have standard amenities appropriate for their location, including community pools and gyms, among other options. Additionally, cutting-edge technology packages in multi-family will be included in each Ltd. community and apartment, with property-wide high-speed internet, smart locks, and resident apps that streamline everything from maintenance requests to guest access. This package of amenities and innovative technology helps to set Ltd. communities apart from most of the existing attainable supply in the United States.
Greystar currently has 5 Ltd. branded projects underway across 4 cities, with approximately 1,600 units expected to come online in the next 18 months. The first Ltd. community, Ltd. Med Center, in Houston, Texas with 378 units is now in lease-up and more information can be found here.
About Ltd., by Greystar
Ltd. by Greystar is Greystar's dedicated brand focused on impact housing that offers cost certainty for residents. Ltd. branded communities will limit future rent increases, not raising rents by more than the greater of the CPI or 3%. An Ltd. community combines the opportunity to live in a high-quality, professionally managed Greystar apartment with the comfort of cost certainty, emphasizing value for our residents. To learn more, visit https://ltd.greystar.com/.
About Modern Living Solutions, by Greystar
Modern Living Solutions is a leading, fully integrated modular construction company offering expertise in the design, development, and delivery of modular construction residential real estate products. Headquartered in Baltimore, MD, with its state-of-the-art offsite manufacturing facility in Knox, PA, Modern Living Solutions develops thousands of modular products on behalf of dedicated partners and capital annually. Modern Living Solutions was founded in 2020 with the intent to become a provider of world-class services in the modular construction residential real estate business. To learn more, visit https://www.modsbymodern.com.
Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $275 billion of real estate in 238 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 803,000 units/beds globally, and has a robust institutional investment management platform comprised of more than $74 billion of assets under management, including nearly $32 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.
REAL ESTATE TECHNOLOGY, AGENT
Businesswire | March 27, 2023
Cloze, an AI-based intelligence provider focused on the real estate market, announced today that Brown Harris Stevens (BHS), the premier privately held real estate brokerage, has successfully rolled out Cloze CRM as part of its market-leading BHSOne initiative. Within just six weeks, adoption of Cloze CRM has overachieved its initial targets, driven initially by a highly successful internal marketing campaign that itself used Cloze, and fueled further by agent-to-agent recommendations from early adopters.
“We looked at many different CRMs, and Cloze gave us three clear reasons why it was the only partner for us,” said Matthew Leone, chief marketing officer at Brown Harris Stevens. “First, there was no barrier to entry. We were amazed at how easy it was to log in, create an account, and get onboarded. Second, you can access all of its functionality through its mobile application—our agents are in front of their phones 100% of the time. And finally, the integration of artificial intelligence was a game changer. We’ve seen how it can as a virtual assistant suggest the proper prospecting steps and touchpoints with everyone in their sphere of influence leading to a higher engagement rate.”
In contrast to typical CRMs that expect agents to constantly update and log their activities and contacts into the system, Cloze silently manages that busywork in the background without disrupting an agent’s daily workflows. Through the insights extracted from agent communications, Cloze CRM flags action items and due dates and recommends how, when, and why to reach out to new and previous clients, highlighting special events, birthdays, or anniversaries, for example, or bubbling up contacts that could benefit from outreach.
“Cloze is by far the best CRM I have ever used,” described Holly Smith, an agent affiliated with BHS’ Palm Beach office. “The AI features are amazing. It reminds you each morning who you need to follow up with, logs and attaches all calls and emails to a contact, and even writes emails for you with AI.”
As part of an internal use case, BHS’ marketing team used Cloze to increase email engagement rates from 10-20% to 80-100% by delivering customized, relevant content to each of the brokerage’s 2,500+ agents. Such customization was made possible because Cloze combines a robust template library with automated processes and AI-generated insights, making it simple to provide highly customized content relevant to each recipient and to do so at scale. The result has been the ability to reach more people in less time with more authenticity.
“Our goal was to provide a tool that would make our agents and managers more efficient in communicating while helping them keep on top of tasks, even as they’re managing multiple deals at different points in the home-buying process,” explained BHS CTO Chris Reyes. “Cloze not only met those expectations, but exceeded them.”
For more information on how BHS agents are deriving value from Cloze CRM, check out the case study and video interview at https://blog.cloze.com/cloze-crm/cloze-the-ai-driven-game-changer-for-brown-harris-stevens/.
Cloze’s artificial intelligence (AI)-powered real estate platform translates everyday communications into actionable insights that brokerages and their agents use to close more deals, drive higher revenue, and increase profitability. Cloze achieves this by strengthening relationships, reducing manual work, driving a more consistent lead-to-close experience, and improving both marketing ROI and overall closure rates.
Cloze’s full suite of real estate solutions includes Cloze CRM, Cloze Marketing, Cloze Leads, and Cloze AI Insights. To learn more, visit cloze.com.
About Brown Harris Stevens
Brown Harris Stevens (BHS) is one of the most prominent privately-held real estate firms in the world. Established in 1873, BHS has historically dominated the luxury, high-end market. With more than 2,500 agents across the East Coast, the company oversees the sale of marquee properties worldwide, including property management and new development marketing, from its headquarters in New York City and its offices throughout the Tristate area, Palm Beach, and Miami. Learn more at www.bhsusa.com.
REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
Businesswire | June 02, 2023
Altarea and Tikehau Capital (Paris:TKO) announce today the launch of a Real Estate Credit platform targeting €1bn with €200m already secured from both sponsors ensuring strong alignment of interest.
The fund’s strategy will aim at bridging an anticipated wide liquidity gap in the market across a range of property types that will potentially include office, retail, industrial, residential, logistic and hospitality.
The platform will address a broad array of situations by providing flexible capital solutions to real estate sponsors and corporates, with a primary focus on asset-backed and traditional corporate financings, notably through junior mezzanine or whole loan debt instruments.
This platform will leverage on Tikehau Capital and Altarea’s complementary expertise in private credit and real estate asset classes, providing investors with unique access to the groups’ pipelines and strong networks to identify the most attractive investment opportunities. Altarea and Tikehau Capital have long-standing relationships and successful experience, investing together or in similar strategies.
"We are excited to launch our Real Estate Credit platform as we see a number of upcoming potential attractive opportunities throughout Europe," said Antoine Flamarion, co-founder of Tikehau Capital. "Tikehau Capital has a strong track record in real estate and private credit, and we believe that this platform will offer investors potential attractive returns while providing much-needed financing solutions for European property owners and developers, in particular in an environment where interest rates are rising sharply and liquidity dries up."
"We believe there is a strong momentum to initiate this strategy today. Real Estate companies and sponsors are still adjusting to the new environment with higher interest rates, more difficult refinancing ahead and progressive price discovery on asset values across all asset classes." said Alain Taravella, Executive Chairman and Founder of Altarea. "Altarea brings a wealth of expertise in Real Estate from an equity perspective as an investor and a developer, providing deep insight into project risk assessment and the capacity to manage complex situations."
Tikehau Capital already has a solid track record in real estate credit through its special opportunities franchise and has completed 15 investments to date in the space, for a total of c.€500m. The platform and investment process will be guided by Maxime Laurent-Bellue, Head of Tactical Strategies at Tikehau Capital.
About Tikehau Capital
Tikehau Capital is a global alternative asset management group with €39.7 billion of assets under management (at 31 March 2023). Tikehau Capital has developed a wide range of expertise across four asset classes (private debt, real assets, private equity and capital markets strategies) as well as multi-asset and special opportunities strategies. Tikehau Capital is a founder led team with a differentiated business model, a strong balance sheet, proprietary global deal flow and a track record of backing high quality companies and executives. Deeply rooted in the real economy, Tikehau Capital provides bespoke and innovative alternative financing solutions to companies it invests in and seeks to create long-term value for its investors, while generating positive impacts on society. Leveraging its strong equity base (€3.1 billion of shareholders’ equity at 31 December 2022), the firm invests its own capital alongside its investor-clients within each of its strategies. Controlled by its managers alongside leading institutional partners, Tikehau Capital is guided by a strong entrepreneurial spirit and DNA, shared by its 742 employees (at 31 December 2022) across its 14 offices in Europe, Asia and North America. Tikehau Capital is listed in compartment A of the regulated Euronext Paris market (ISIN code: FR0013230612; Ticker: TKO.FP).
Altarea is the French leader in low-carbon urban transformation, with the most comprehensive real estate offering to serve the city and its users. In each of its activities, the Group has all the expertise and recognised brands needed to design, develop, market and manage tailor-made real estate products. Altarea is listed in compartment A of Euronext Paris. For more information, please visit: www.altarea.com.