MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
Addressable | March 15, 2023
On March 14, 2023, an end-to-end marketing solution provider Addressable, announced SmartCopy, that helps generate copy as a part of the company's card-writing platform. The new tool, SmartCopy, is powered by Open AI's GPT-3 to generate real estate marketing copy.
SmartCopy is designed to assist real estate agents in attaining listings through outreach with personalized handwritten mail by creating AI-generated letter copy. The feature generates highly customized and compelling marketing messages using Addressable's real estate performance data and GPT-3's powerful natural language processing capabilities.
SmartCopy offers benefits and features, including the ability to generate personalized messages at scale, highly customized content for real estate marketing and improved efficiency and effectiveness in acquiring listing appointments. The tool is now available for new and existing customers on the company's website.
Co-Founder and CEO at Addressable, Christopher Tosswill, said, "Addressable has always been committed to providing innovative solutions to help our customers grow their businesses. SmartCopy is a perfect example of this commitment." He added, "This feature will enable real estate agents to generate highly personalized marketing messages at scale, helping them acquire more listing appointments and grow their businesses."
(Source – Business Wire)
About Addressable
Addressable is a cutting-edge technology company offering a unique real estate marketing solution. Established in 2019, the Los Angeles, California-based company has provided innovative tools to assist real estate agents in their sales efforts. The company's patented robotic technology generates personalized handwritten letters, enhancing the customer experience and driving engagement. Its management team comprises experienced professionals, including former product manager at Facebook Christopher Tosswill and former Task Rabbit and SnowFlake Director of Engineer Mark Weaver, who bring a wealth of expertise. In addition, its innovative platform has proved to be a game-changer in the real estate industry, assisting agents in 44 states in generating over $1.5 billion in home sales since 2020.
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MARKET OUTLOOK, REAL ESTATE INVESTMENT
The Agency | February 09, 2023
On February 7, 2023, Global real estate brokerage The Agency announced the opening of a new franchise office in Lisbon, Portugal. This marks the company's second office in Europe, following The Netherlands, which opened in 2022. The office joins the brokerage's expanding network of over 70 locations throughout the United States, Mexico, Canada, Europe and the Caribbean. The Portugal office will be overseen by Ayres Neto, an industry veteran and Managing Partner.
Over the past year, The Agency has rapidly extended its global footprint, making it one of the world's fastest-growing luxury boutique brokerages. The independent brokerages owned by The Agency are integrated and refered to as true global partners. Every Managing Partner, whether from corporate or independently-owned offices, functions as one true global network.
The Agency's global partners have the same access to marketing, leadership, training, public relations, resources, and technology as its corporate offices instead of merely employing brand likeness in their marketing. The Agency has exhibited remarkable global growth since 2022, launching 27 new corporate and independently-owned offices, including the new office in Portugal, with even more openings imminent.
Ayres Neto, a highly successful, award-winning, top-ranked agent, will serve as Managing Partner of The Agency Portugal, leading and mentoring a diverse, multilingual staff of real estate experts from over a dozen nations who speak thirteen languages.
The Agency's well-known brand has been featured on worldwide television programs such as The Real Housewives of Beverly Hills, Million Dollar Listing Los Angeles, and Buying Beverly Hills, which premiered on Netflix on November 4, 2022. The Agency has spread to more than 70 corporately owned and franchise offices worldwide, making it one of the world's fastest-growing luxury boutique brokerages. The Financial Times recognizes The Agency as one of America's Fastest Growing Firms and has ranked among Inc. 5000's list of the country's fastest-growing private companies for six consecutive years. The Agency is poised for future development with like-minded partners in essential areas.
About The Agency RE
The Agency is a full-service luxury real estate brokerage and lifestyle firm that represents customers all over the world in a variety of segments, including residential, new development, resort real estate, residential leasing, and luxury vacation rentals. Since its establishment in 2011, it has reinvented the real estate business, modernizing and expanding the industry by developing a partnership culture in which all customers and listings are represented collaboratively by all its agents. The company has closed over $8.62 billion in real estate transactions and has established itself as a dominant player in the luxury real estate market, representing several of the country's most visible and high-end properties.
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REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
The Premier Property Group | March 14, 2023
One of the largest residential and independent real estate brokerage in Northwest Florida and an affiliate of Luxury Portfolio International®, The Premier Property Group, recently announced it has acquired a significant stake in Bay County, Florida based, Beachy Beach Real Estate, one of the region's most well-known, independently owned real estate brokerages. The terms of the transaction's finances were not disclosed.
The acquisition of the significant stake signifies the Walton County-based company's expansion into Bay County, anchored by Panama City Beach and Tyndall Air Force Base and advancing its long-term growth trajectory in Florida and the Southeastern United States. The Premier Property Group was established in 2008 by Keith Flippo and Bob Parks. With a team of over a hundred agents and staff, it has also led luxury sales across the region. As a result, it is consistently ranked among the top Brokerages in the Florida Panhandle.
Beachy Beach Real Estate was established in 2010 by Broker/Owner Karen Smith and is based in Panama City Beach. It will continue to operate under its current name and branding after The Premier Property Group acquired a significant stake, now benefiting from the combined strength will boost the company's rank to the number one in the Bay County's independent brokerages. With 20+ years of industry experience, Smith is admired for her leadership, expertise, and extensive community involvement. She will continue to head Beachy Beach Real Estate and, along with her current executive team, will manage day-to-day operations.
About The Premier Property Group
The Premier Property Group is one of the largest independent real estate firms in Northwest Florida. The company has been a consistent leader of sales in the region since its first year of operations, and it has been ranked in the top 10% of luxury sales by the Emerald Coast Association of Realtors. It offers experienced and knowledgeable agents in Okaloosa, Walton, and Bay counties who specialize in residential, commercial, and new development real estate. In addition, it serves the 30A, Sandestin, Destin, and Panama City Beach regions of Florida from three convenient locations in Seacrest Beach /Rosemary Beach, WaterColor, and Grand Boulevard at Sandestin.
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