MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
Addressable | March 15, 2023
On March 14, 2023, an end-to-end marketing solution provider Addressable, announced SmartCopy, that helps generate copy as a part of the company's card-writing platform. The new tool, SmartCopy, is powered by Open AI's GPT-3 to generate real estate marketing copy.
SmartCopy is designed to assist real estate agents in attaining listings through outreach with personalized handwritten mail by creating AI-generated letter copy. The feature generates highly customized and compelling marketing messages using Addressable's real estate performance data and GPT-3's powerful natural language processing capabilities.
SmartCopy offers benefits and features, including the ability to generate personalized messages at scale, highly customized content for real estate marketing and improved efficiency and effectiveness in acquiring listing appointments. The tool is now available for new and existing customers on the company's website.
Co-Founder and CEO at Addressable, Christopher Tosswill, said, "Addressable has always been committed to providing innovative solutions to help our customers grow their businesses. SmartCopy is a perfect example of this commitment." He added, "This feature will enable real estate agents to generate highly personalized marketing messages at scale, helping them acquire more listing appointments and grow their businesses."
(Source – Business Wire)
Addressable is a cutting-edge technology company offering a unique real estate marketing solution. Established in 2019, the Los Angeles, California-based company has provided innovative tools to assist real estate agents in their sales efforts. The company's patented robotic technology generates personalized handwritten letters, enhancing the customer experience and driving engagement. Its management team comprises experienced professionals, including former product manager at Facebook Christopher Tosswill and former Task Rabbit and SnowFlake Director of Engineer Mark Weaver, who bring a wealth of expertise. In addition, its innovative platform has proved to be a game-changer in the real estate industry, assisting agents in 44 states in generating over $1.5 billion in home sales since 2020.
MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
PRweb | May 23, 2023
Global real estate brokerage The Agency proudly announces the launch of its first franchise office in Indianapolis, Indiana. The new locale, which will be known as The Agency Indianapolis, is the firm’s first office in the state of Indiana, and second in the Midwest following Birmingham, Michigan, which opened in 2022. The Indianapolis office joins the brokerage’s growing network of more than 80 offices in the U.S., Canada, Mexico, the Caribbean, and Europe and will be led by industry veteran and Managing Partner Traci Garontakos. Traci and her team will service the greater Indianapolis region with a focus on the city’s thriving suburbs of Zionsville, Carmel, Westfield, Noblesville, and Fishers.
“We’re thrilled to continue our expansion across the Midwest with the launch of our first office in Indiana,” said Mauricio Umansky, CEO and Founder of The Agency. “We’re delighted to partner with Traci Garontakos, a well-respected and accomplished professional in our industry, as we unveil our new location in Indianapolis.”
The Agency has rapidly expanded its presence across the globe throughout the past year, making it one of the fastest-growing luxury boutique brokerages in the world. The Agency’s independently-owned brokerages are referred to and integrated as true global partners. Every Managing Partner, from both corporate or independently-owned offices, operates cohesively as one true global network. Rather than simply using brand likeness in their marketing, The Agency’s global partners enjoy the same access to leadership, marketing, public relations, training, tools, and technology as our corporate offices. In Q1 of 2023 alone, The Agency launched eight new offices, with more on the horizon in the coming months.
“Indianapolis is a thriving market that holds great synergy with The Agency brand as we continue to deepen our brokerage’s presence in the Midwest,” said Jim Ramsay, Executive Vice President of Franchise Sales at The Agency. “We look forward to servicing this thriving destination as we bring The Agency’s unparalleled network and resources to buyers and sellers throughout Indianapolis.”
Traci Garontakos serves as Managing Partner of The Agency Indianapolis and is a proud resident of Zionsville, as well as a highly accomplished real estate professional with more than 20 years of experience in building lasting business relationships. With a passion for design and a personal commitment to working tirelessly for her clients, Traci has established herself as a trusted and respected figure in the local real estate industry. As a top producer for many years, Traci has a deep understanding of the luxury real estate market and has developed a keen eye for identifying the best opportunities for her clients, who appreciate her attention to detail and ability to make the buying and selling process as stress-free as possible. She has a reputation for going above and beyond to ensure her clients are satisfied and happy with their real estate transactions. Traci has built a team of dedicated professionals who share her commitment to excellence, resulting in $50 million in annual sales in 2022. As a top producer in the luxury real estate industry, Traci’s reputation for exceptional service and results speaks for itself.
“The Agency’s global brand presence and innovative marketing align perfectly with the culture of our business and the city of Indianapolis,” said Traci Garontakos. “I am excited to lead our team and continue to serve the greater Indianapolis region and its suburbs, which continue to experience unprecedented growth and development while maintaining the charm, beauty, and idyllic Midwestern lifestyle afforded within our local community.”
With solid infrastructure, The Agency has a renowned brand that is featured on international television shows including “Million Dollar Listing Los Angeles,” “The Real Housewives of Beverly Hills,” and “Buying Beverly Hills,” which debuted on Netflix on November 4, 2022 and just announced its second season. The Agency has grown to more than 80 corporately owned and franchise offices across the globe, making it one of the fastest-growing luxury boutique brokerages in the world. Poised for further expansion with like-minded partners in strategic markets, The Agency is noted by The Financial Times as one of America’s Fastest Growing Companies and has ranked among Inc. 5000’s list of fastest-growing private companies in the country for six consecutive years. Recently, The Agency ranked 18th on the 2023 RealTrends 500 list, and ranked as the fifth-largest privately held independent brokerage in the nation by sales volume. In August 2022, Inman named The Agency Luxury Brokerage of the year.
The Agency Indianapolis is situated within a historic farmhouse known as The Holliday House at Holliday Farms, located at 3546 South US 421, Zionsville, IN 46077.
The Agency is an agent-first, tech-driven boutique luxury global brokerage representing clients worldwide in a broad spectrum of classes, including residential, new development, resort real estate, luxury leasing and vacation rentals. Breaking away from the traditional brokerage model, The Agency takes a collaborative approach to the business, fostering a culture of partnership in which all clients and listings are represented in a collaborative environment. Agents and clients benefit from the shared resources and networks of the entire global team, including in-house creative, public relations and cutting-edge technology divisions. The Agency has closed more than $57 billion real estate transactions since 2011, comprising over 80 offices in ten countries, and counting, as one of the fastest-growing boutique, luxury real estate brands in the world. Watch The Agency on Buying Beverly Hills, a new real estate occu-soap highlighting the high-stakes world of luxury real estate in Los Angeles, currently streaming on Netflix.
REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
PRweb | April 12, 2023
Inside Real Estate, one of the fastest-growing independent real estate software companies and trusted technology partner to over 400,000 agents, teams, brokerages and top franchise brands, recently announced the acquisition of BoomTown, and the company is doubling down on innovation and momentum, garnering recognition as “Best Platform” by T3 Sixty, featured on HousingWire’s Tech100 list, and announcing the launch of Property Boost in the BoomTown platform.
Inside Real Estate solutions were named in eight different categories including the most prestigious “Best Platform” in T3 Sixty’s analysis of the best-in-class technology products for the real estate industry, featured in their 2023 Tech 200. Both BoomTown and Inside Real Estate were recognized in HousingWire’s Tech100, celebrating the most innovative and impactful technology companies serving the real estate economy. The industry recognition highlights the role Inside Real Estate serves in helping top-performing franchises, brokerages, teams, and agents manage their business more effectively with their unparalleled technology, services and partner ecosystem.
Through the company’s newly unified resources and collaboration, BoomTown announced the launch of Property Boost, an enhancement to the company’s self-serve ad portal, Marketing Central. Property Boost instantly turns listings into high performing social media ads, and automatically collects accurate contact information as soon as the ad is clicked. With over 400 million impressions, 3 million leads generated for over 100,000 repeat customers, and at an average of $7 cost per lead, Property Boost has quickly become the most popular advertising solution in kvCORE Marketplace, and now BoomTown users get these benefits as well.
“Our mission in joining forces was to create the industry-leading real estate technology and service provider, and we have wasted no time doubling down on innovation and driving forward,” said Joe Skousen, CEO, Inside Real Estate. “We are energized by the recognition of those efforts so far and are already building on this momentum with big plans to continue making a positive, profitable impact on every single brokerage, team, and agent who trusts us as their technology partner.”
About Inside Real Estate
Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 400,000 top brokerages, agents, and teams. Their flagship product, kvCORE Platform, is the most modern and comprehensive solution in the industry known for delivering profitable growth at every level of a brokerage organization. Built on a modern, scalable, and flexible architecture, kvCORE enables every brokerage to create its own unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions. Recent strategic acquisitions have expanded the company’s technology portfolio further, including BoomTown, Brokermint, and AmpStats solutions, which solidifies Inside Real Estate as the leading technology partner in the real estate industry. With an accomplished leadership team and its talented staff, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base. To learn more visit insiderealestate.com.