REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
Marcus & Millichap | February 01, 2023
On January 31st, 2023, Marcus & Millichap, a renowned commercial real estate brokerage company specializing in investment sales, research, financing, and advisory services, signed an exclusive representation agreement with Deep South Studios LLC to secure joint venture equity for the development of Deep South Studios Phase I.
The project is based in New Orleans, Louisiana, and involves the construction of a 262,560-square-foot, full-service television and film production facility. The sponsor, Deep South Studios LLC, is represented by Henri M. Kessler and Eric Michael Anton of Marcus & Millichap's Global Capital Division.
The facility's primary utilities are operational, and three buildings are functional and generating revenue. The site is wholly authorized and ready for development. Two production offices, six sound stages varying in size from 16,500 to 30,000 sq. ft., and vendor buildings totaling 99,000 sq. ft. will form the project. There will be a construction mill for creating world-class sets, a grip and lighting installation, and as many as one thousand parking spaces.
The facility is situated on a 20-acre site, the largest contiguous tract of undeveloped land in the heart of New Orleans. Located on elevated ground on the west side of the Mississippi River in the Algiers area, it is accessible from Interstate 10 and Louis Armstrong New Orleans International Airport. The French Quarter and the central commercial district of the city are nearby.
About Marcus & Millichap, Inc.
Marcus & Millichap was founded in 1971 to foster a culture of long-term relationships and collaboration. Headquartered in Calabasas, California, it is a leading brokerage firm focusing on commercial real estate investment sales, research, financing, and advisory services. The company combines expert market knowledge, an excellent brokerage platform, and exclusive access to inventory to realize exceptional results for clients. Today, it is one of the leading firms in the real estate investment sales and financing industry, with over 80 offices and almost 2,000 financing and investment sales professionals in Canada and the United States.
MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
Addressable | March 15, 2023
On March 14, 2023, an end-to-end marketing solution provider Addressable, announced SmartCopy, that helps generate copy as a part of the company's card-writing platform. The new tool, SmartCopy, is powered by Open AI's GPT-3 to generate real estate marketing copy.
SmartCopy is designed to assist real estate agents in attaining listings through outreach with personalized handwritten mail by creating AI-generated letter copy. The feature generates highly customized and compelling marketing messages using Addressable's real estate performance data and GPT-3's powerful natural language processing capabilities.
SmartCopy offers benefits and features, including the ability to generate personalized messages at scale, highly customized content for real estate marketing and improved efficiency and effectiveness in acquiring listing appointments. The tool is now available for new and existing customers on the company's website.
Co-Founder and CEO at Addressable, Christopher Tosswill, said, "Addressable has always been committed to providing innovative solutions to help our customers grow their businesses. SmartCopy is a perfect example of this commitment." He added, "This feature will enable real estate agents to generate highly personalized marketing messages at scale, helping them acquire more listing appointments and grow their businesses."
(Source – Business Wire)
Addressable is a cutting-edge technology company offering a unique real estate marketing solution. Established in 2019, the Los Angeles, California-based company has provided innovative tools to assist real estate agents in their sales efforts. The company's patented robotic technology generates personalized handwritten letters, enhancing the customer experience and driving engagement. Its management team comprises experienced professionals, including former product manager at Facebook Christopher Tosswill and former Task Rabbit and SnowFlake Director of Engineer Mark Weaver, who bring a wealth of expertise. In addition, its innovative platform has proved to be a game-changer in the real estate industry, assisting agents in 44 states in generating over $1.5 billion in home sales since 2020.
MARKET OUTLOOK, REAL ESTATE INVESTMENT
The Agency | March 09, 2023
The Agency, a global real estate brokerage company, recently launched a new franchise office in Toronto West. With the new office in Toronto, the company has fourteen offices in Canada and three in Toronto. It joins the brokerage's growing network with the recent launch having more than 75 offices in the US, Mexico, Canada, Europe and the Caribbean. Industry veterans Katia Bailey, Paul Greenberg, and Steve Bailey, as Managing Partners and Matt Lionetti, Managing Director, will run the new office named The Agency Toronto West.
The company has expanded globally throughout the last year, making it one of the fastest-growing luxury boutique brokerages worldwide. The independent brokerages owned by the company are referred to and integrated as genuine global partners. Every Managing Partner, from corporate or independently-owned offices, functions as a unified, genuine global network. The Agency's global partners have access to technology, tools, leadership, marketing, training and public relations in the company's corporate offices. Within the first quarter of the current year, it launches six new offices, including the recent launch of the Toronto West office, with more on the horizon in the coming months.
The Agency's well-known brand has been featured on international television programs like Buying Beverly Hills, which premiered on Netflix on November 4, 2022, along with The Real Housewives of Beverly Hills as well as Million Dollar Listing Los Angeles. The Agency has expanded to more than 70 corporately owned and franchise offices worldwide, making it one of the world's fastest-growing luxury boutique brokerages. Additionally, The Agency was recently ranked 21st on the RealTrends 500 list for 2022 and led the top 50 firms in average sales price by sides at $2.5 million. Additionally, the Agency was named Inman's Luxury Brokerage of the Year in 2022.
About The Agency
The Agency is a global brokerage real estate company with agent-first, tech-driven boutique luxury representing clients worldwide in various classes, including residential, new development, resort real estate, luxury leasing and vacation rentals. The Agency adopts a collaborative business strategy, departing from the traditional brokerage model and fostering a culture of partnership in which all clients and listings are represented in a collaborative setting. The shared resources and networks of the entire global team benefit the agents and clients. It has closed over $57 billion in real estate transactions since 2011, including 70 offices in 10 countries, with its headquarters in Beverly Hills, California.