NAR report on franchises shows Keller Williams is largest brand

The number of real estate brokerages affiliated with a franchise brand dropped to 11% this year from 13% two years ago, according to a report from the National Association of Realtors. That study, based on a poll of NARs 1.2 million members who are known by the trademarked term Realtors, also saw a drop in the share of individuals associated with a franchise. About 42% of respondents said they were affiliated with a franchise, down from 43% two years ago. The report covered 28 franchise brands, including Century 21, Coldwell Banker, Berkshire Hathaway HomeServices, and ERA.

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