REAL ESTATE TECHNOLOGY
Pacaso | November 01, 2022
Pacaso, the leading technology-enabled real estate marketplace that helps people buy and co-own a luxury second home, today launches its Pacaso Second Home Specialist Certification program that enables agents to grow their business, expand their knowledge of co-ownership and unlock exclusive benefits.
The Pacaso Second Home Specialist Certification program is an easy five-step process that includes learning co-ownership best practices via the Pacaso Agent Playbook, garnering resources and tips for sharing co-ownership with agents' networks and experiencing a live virtual tour of a Pacaso home during an overview webinar, as well as submitting a referral.
In addition to a 3% referral commission and Pacaso equity on each closed referral and additional 1% commission on resales for life, agents who complete the program will receive a Pacaso Second Home Specialist badge, free enrollment in Pacaso Access for agents ($1,000 value), and more exclusive opportunities to expand their business. Since the company's October 2020 launch, Pacaso has paid agents more than $21 million in total gross commission income (GCI).
"By taking a short time to complete our new Second Home Specialist Certification program, agents will have the knowledge they need to discuss co-ownership, as well as create further trust with their clients on home ownership options, The process is so easy to complete and sets agents' business up for growth in 2023, I cannot wait to be at the next industry conference and see agents sporting their Pacaso Second Home Specialist badge."
-Vice President of Industry Relations Marnie Blanco
The debut of the Pacaso Second Home Specialist Certification comes on the heels of the Pacaso Agent Referral Dashboard launch, which enables agents to seamlessly refer potential second home buyers, track the status of their referrals and commission, and get transparent updates on the referral every step of the way.
With the uncertainty of the market, successful agents are already creating business plans for next year. The best plans always include continued education and exploring new ways to grow their business – making this certification a 'must have' for agents. The buyers that purchase high-end second homes typically have friends that also buy high-end second homes. If you don't tell your clients about co-ownership and Pacaso, someone else will, said Jeff Kennedy, vice president of Leading Real Estate Companies of the World.
Pacaso partners closely with all interested real estate agents and brokerages to help clients buy and sell a second home. Agents earn a 3% referral commission on the share price and Pacaso equity in the form of 500 restricted stock units (RSUs), when helping clients co-own a luxury second home in destinations regardless of where they're based or licensed. Pacaso manages the entire process to make it simple for agents from scheduling tours to answering questions, or managing inspections and escrow.
The real estate industry is embracing co-ownership as Real Estate Standards Organization and its members defined co-ownership as a property type in 2021. Engel & Vӧlkers, RE/MAX, and Better Homes and Gardens® Real Estate introduced Pacaso and co-ownership to the already full-service luxury brokerages and networks, and Leading Real Estate Companies of the World® selected Pacaso for its Solutions Group program.
Pacaso® is a technology-enabled marketplace that modernizes real estate co-ownership to make owning a second home possible and enjoyable for more people. Pacaso curates luxury listings with premium amenities and high-end contemporary interior design, offers ⅛ to ½ ownership with integrated financing, and, after purchase, professionally manages the home and supports seamless resale. Co-founded by Austin Allison and Spencer Rascoff in 2020, Pacaso operates in top second home destinations around the world. Pacaso has been certified as a Great Place to Work and is recognized as one of Glassdoor's 2022 Best Places to Work.
Berkshire Hathaway HomeServices | October 28, 2022
Berkshire Hathaway HomeServices, a global residential real estate brokerage franchise network is pleased to announce its further expansion in the state of California, with the addition of Berkshire Hathaway HomeServices Lifestyle Properties.
Located in Orange County California, the office is owned and operated by Adrian Hernandez. Hernandez has been in the real estate arena servicing clients nationwide and has reached over $200 million in sales volume. With a dynamic team of 15 agents, he brings an extensive amount of familiarity to the Southern California market. The company will service Orange County and the surrounding areas.
“Part of the reason living in Orange County is popular for homebuyers is that it is right between Los Angeles and San Diego. House hunters that have hybrid work in San Diego may want to narrow their search to Dana Point, as this sun-kissed community by the ocean is just under an hour away, We look forward to providing clients with a seamless home buying or home selling experience under the iconic Berkshire Hathaway HomeServices name.”
By joining the network, Berkshire Hathaway HomeServices Lifestyle Properties agents gain access to Berkshire Hathaway HomeServices’ active referral and relocation networks, and its “FOREVER Cloud” technology suite, a powerful source for lead generation, marketing support, social media, video production/distribution and more.
The brand also provides an exclusive Luxury Collection marketing program for premier listings. Its Prestige Magazine showcases network members’ premium listings with a strong lineup of feature stories covering topics that appeal to high-end real estate clients.
The pandemic created an overheated real estate market in the past two years, Adrian and his team have proven their resilience and dedication as successful industry professionals and we are thrilled to welcome them to the brand,said Christy Budnick, CEO, Berkshire Hathaway HomeServices.
The company will be celebrating its grand opening with a cocktail event on December 7th. In attendance include the brand’s chairman, Gino Blefari, the Chamber of Commerce, and local industry colleagues.
Gino Blefari, chairman of Berkshire Hathaway HomeServices, welcomed Berkshire Hathaway HomeServices Lifestyle Properties to the network. Adrian, together with his talented agents and staff, has built an exceptional brokerage and demonstrated a longstanding commitment to providing exceptional service to their buyers and sellers, We are committed to their continued growth and success, and we are proud to welcome them to the Berkshire Hathaway HomeServices global network,said Blefari.
About Berkshire Hathaway HomeServices Lifestyle Properties
Berkshire Hathaway HomeServices Lifestyle Properties is a member of the Berkshire Hathaway HomeServices global residential real estate brokerage franchise network, assisting clients in Orange County California and surrounding areas. With its extensive market knowledge in commercial and residential transactions, it assists its clients in every step to guarantee a smooth and simple transition.
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices is a global residential real estate network with more than 50,000 real estate professionals and nearly 1,500 offices across 11 countries including, the U.S., Canada, Mexico, Europe, the Middle East, The Bahamas, and India. In 2021, the Berkshire Hathaway HomeServices global network represented more than $179.9 billion (USD) in real estate sales volume. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability, and longevity.
REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT
SVN | September 20, 2022
SVN International Corp. (SVNIC), a full-service commercial real estate franchisor of the SVN® brand, announces the addition of its new franchise office, SVN | Waterfront Commercial Realty, based in Jupiter, Florida.
Operating as a branch of SVN | Florida Commercial Real Estate Advisors for more than ten years, SVN | Waterfront Commercial Realty is an established commercial real estate firm led by Managing Directors Robert Hamman, Keith Kidwell, CCIM, SIOR, and Jerry Anderson, CCIM. Now, SVN | Waterfront Commercial Realty is expanding their geography and specialties into the Jupiter and North Palm Beach markets. The firm’s specialties include land, marinas, restaurants, high profiles businesses with real estate on the intracoastal, general office, and retail.
“After more than ten years as a successful SVN Advisor, I was thrilled about the opportunity to start a business partnership with a top commercial real estate brand, For Hamman, SVN was the only choice. With SVN, we gain the visibility and technology of a global brand, plus access to a strong network of SVN Advisors spread across the country.”
-Managing Director, Rob Hamman
Through this strategic partnership, SVN | Waterfront Commercial Realty plans to expand with new offices in Stuart, Palm Beach Island, and North Palm Beach. As the east coast of Florida continues its phenomenal growth, we are positioned perfectly to assist investors and other owners of commercial real estate. Our expansion bodes well to serve our existing clientele as well as new clients.
About SVN | Waterfront Commercial Realty
SVN | Waterfront Commercial Realty is a successful CRE brokerage firm serving the Jupiter and North Palm Beach markets. The firm’s specialties include land, marinas, restaurants, high profiles businesses with real estate on the intracoastal, general office, and retail.
The SVN organization is a globally recognized commercial real estate entity united by a shared vision of creating value with clients, colleagues, and our communities. The SVN brand is comprised of over 2,000 advisors and staff in more than 200 offices across the globe in six countries. Our brand pillars represent the transparency, innovation, and inclusivity that enables all our advisors to collaborate with the entire real estate industry on behalf of our clients. SVN’s unique Shared Value Network® is just one of the many ways that SVN advisors create amazing value with our clients, colleagues, and communities.