LIVING VOGUE REAL ESTATE | September 06, 2022
Living Vogue LLC, doing business as Living Vogue Real Estate, a Florida-based luxury real estate company, announced today it will begin offering agents a 100% commission compensation option. In addition to this new alternative, the brokerage adjusted its traditional commission plan, with higher take-home percentages, thresholds, and an added cap, making it much more attractive to accomplished agents. Earlier this summer the company shocked competitors when it announced it had terminated 10% of its workforce as underperforming. Today's news makes it clear that the company is going after the best, most successful agents as it continues to grow.
"While most of the industry is tightening, we're investing back into our most valuable asset: our agents. By offering more extensive benefits and higher compensation than our competitors, our goal is to attract and retain the best talent and thereby offer the highest level of luxury real estate services to consumers,"
- Mark Coppens, CEO of Living Vogue Real Estate
Following record growth in 2021, the brokerage has no plans of slowing down. With agents doing business across the state in six different REALTOR Associations, executives aren't shy about their bold plans to expand into other highly competitive markets. They credit the company's success to their fundamental shift in focus onto the client experience, beyond just the predictably impersonal transaction of buying or selling a home. By curating an upscale, uniquely luxurious experience for clients in their Showrooms; engagement, sales, and brand loyalty have been remarkable.
Visit a Chanel boutique in an upscale mall and you'll see a line to get in stretching around the corner. Why wait in that line when you can buy the same handbag online? It's the genteel staff, complimentary champagne, and exclusive feel that are the hallmarks of a truly luxurious experience worth seeking out. Buying a multimillion-dollar home in paradise should feel just as luxurious as scoring that latest Louis Vuitton scarf at their flagship storefront on the Champs-Élysées. So, we've structured our unique Showrooms to focus on this client experience, and placed them in high foot-traffic upscale locations to give agents the tremendous lead opportunities, added Mr. Coppens.
ABOUT LIVING VOGUE REAL ESTATE
Living Vogue Real Estate, headquartered in Sarasota Florida, is all about the exclusive experience. From the moment you step into one of their swanky showrooms you're greeted with a glass of champagne or cappuccino, and treated to an enjoyable, glamourous experience all the way through closing. No matter your budget, they believe the process of buying or selling a home should be fun, exciting, and fulfilling. From arcade games and pinball to occupy your little ones, to a pool table and wine bar for the adults, their goal is to make turning the page of life's next chapter relaxing and rewarding. You won't find 'cube-farms' and stuffy receptionists at Living Vogue. Their reimagined workplaces foster highly creative and collaborative agents with the expertise and charisma to help make your real estate and lifestyle needs a reality.
REAL ESTATE INVESTMENT
Hines | September 23, 2022
Hines, the global real estate investment, development, and property manager, today announced a partnership with Forbes Travel Guide to define five-star hospitality standards at Hines buildings, making it the first commercial real estate firm to work with Forbes Travel Guide on a global scale.
Hines and Forbes Travel Guide will co-develop custom service standards for the firm's 415 global office and multi-family properties, and emphasize how hospitality-inspired service can bring greater value to tenants and residents. As commercial real estate standards rapidly change, and people seek more collaborative, creative, and curated spaces, the partnership signifies Hines' commitment to creating a consistent customer experience that scales with the firm and brings the company's culture to life.
"Real estate owners and managers have typically prioritized asset value over experience. We're seeing the value in both ROI and ROE, or return on experience, and see it as the most important metric of tomorrow, Enhanced customer experience driven by five-star standards not only increases asset value, but helps people feel more valued, connected, and inspired in our spaces. We selected Forbes Travel Guide because they are the trusted partner of the world's leading hospitality brands and share our passion for creating meaningful experiences for clients."
-Whitney Burns, vice president of global client strategy at Hines
In addition to the co-created service standards, the partnership between Hines and Forbes Travel Guide will include a substantive training program encompassing both in-person training customized to the Hines portfolio and scalable online training. The new service standards will be implemented in 2023.
Creator of the original Five-Star rating system, Forbes Travel Guide is the only independent, global rating agency for the hospitality industry. With over 60 years in the hospitality sector, Forbes Travel Guide is the global authority on five-star service, providing world-class, professional development resources to many of the world's most beloved hospitality brands including the Mandarin Oriental Hotel Group, Marriott International, Hilton Worldwide Hotels & Resorts, as well as other organizations that make exceptional service a pillar of their business model.
Now, more than ever before, people are emphasizing the experience and purpose behind where they choose to spend their time. Our partnership with Hines is a testament to the firm's commitment to innovation and placemaking and signifies a new industry standard in the operation of commercial real estate, said Hermann Elger, Forbes Travel Guide CEO.
Hines is a privately owned global real estate investment firm founded in 1957 with a presence in 285 cities in 28 countries. Hines oversees investment assets under management totaling approximately $90.3 billion¹. In addition, Hines provides third-party property-level services to 373 properties totaling 114.2 million square feet. Historically, Hines has developed, redeveloped or acquired approximately 1,530 properties, totaling over 511 million square feet. The firm currently has more than 198 developments underway around the world. With extensive experience in investments across the risk spectrum and all property types, and a foundational commitment to ESG, Hines is one of the largest and most-respected real estate organizations in the world.
About Forbes Travel Guide
Forbes Travel Guide, the global authority on genuine Five-Star service, provides world-class professional services to the hospitality industry and other service-oriented businesses such as luxury retail, residential, healthcare and private clubs through bespoke training solutions, evaluation services and custom service standards. Started as Mobil Travel Guide in 1958, the company created the first Five-Star rating system in the United States. Today, in addition to providing professional services, FTG is the only independent, global rating system for luxury hotels, restaurants and spas. FTG's prestigious annual Star Awards can only be earned through the company's objective, in-person inspection process.
BROKERAGE,REAL ESTATE INVESTMENT
Real Brokerage | August 18, 2022
The Real Brokerage Inc., an international, technology-powered real estate brokerage, today announced that The Carin Nguyen Real Estate Network, based in the Greater Phoenix Metropolitan area of Arizona, is joining its growing network of agents.
The Carin Nguyen Real Estate Network was founded in 2014 by Carin and Son Nguyen, husband and wife partners who bring a combined 28 years of experience to the team. In the past 12 months, the team closed over 500 transactions, resulting in more than $210 million in closed volume. The team demonstrated success for 12 years at Keller Williams before making the move to Real and is proud to have been ranked among the top ten real estate teams in both Arizona and the United States by the Wall Street Journal over the course of the last decade.
Carin, who is also an accomplished speaker, trainer, author and productivity coach, co-founded the team with a focus on empowering agents to thrive in any real estate market. We’re excited to be partnered with an organization that focuses on innovation in an ever-changing industry, Real’s commitment to working hard and being kind is in perfect alignment with our team’s mission, and we look forward to bringing our passion, professionalism and commitment to education and service to the organization,Carin said.
“We’re excited to partner with The Carin Nguyen Real Estate Network to further expand our footprint in Arizona, Carin and team are committed to enabling agents to build wealth through real estate excellence, which makes them an ideal fit for our growing community of agents.”
-Chairman and Chief Executive Officer Tamir Poleg
The Real Brokerage Inc. is revolutionizing the residential real estate industry by pairing best-in-class technology with the trusted guidance of the agent-led experience. Real delivers a cloud-based platform to improve efficiencies and empower agents to provide a seamless end-to-end experience for homebuyers and sellers. The company was founded in 2014 and serves 44 states, D.C., and two Canadian provinces with over 6,000 agents.