Pacaso Launches Second Home Specialist Certification Program

Pacaso | November 01, 2022 | Read time : 05:00 min

Pacaso Launches Second Home Specialist Certification Program
Pacaso, the leading technology-enabled real estate marketplace that helps people buy and co-own a luxury second home, today launches its Pacaso Second Home Specialist Certification program that enables agents to grow their business, expand their knowledge of co-ownership and unlock exclusive benefits.

The Pacaso Second Home Specialist Certification program is an easy five-step process that includes learning co-ownership best practices via the Pacaso Agent Playbook, garnering resources and tips for sharing co-ownership with agents' networks and experiencing a live virtual tour of a Pacaso home during an overview webinar, as well as submitting a referral.

In addition to a 3% referral commission and Pacaso equity on each closed referral and additional 1% commission on resales for life, agents who complete the program will receive a Pacaso Second Home Specialist badge, free enrollment in Pacaso Access for agents ($1,000 value), and more exclusive opportunities to expand their business. Since the company's October 2020 launch, Pacaso has paid agents more than $21 million in total gross commission income (GCI).

"By taking a short time to complete our new Second Home Specialist Certification program, agents will have the knowledge they need to discuss co-ownership, as well as create further trust with their clients on home ownership options, The process is so easy to complete and sets agents' business up for growth in 2023, I cannot wait to be at the next industry conference and see agents sporting their Pacaso  Second Home Specialist badge."

- Vice President of Industry Relations Marnie Blanco

The debut of the Pacaso Second Home Specialist Certification comes on the heels of the Pacaso Agent Referral Dashboard launch, which enables agents to seamlessly refer potential second home buyers, track the status of their referrals and commission, and get transparent updates on the referral every step of the way.

With the uncertainty of the market, successful agents are already creating business plans for next year. The best plans always include continued education and exploring new ways to grow their business – making this certification a 'must have' for agents. The buyers that purchase high-end second homes typically have friends that also buy high-end second homes. If you don't tell your clients about co-ownership and Pacaso, someone else will, said Jeff Kennedy, vice president of Leading Real Estate Companies of the World.

Pacaso partners closely with all interested real estate agents and brokerages to help clients buy and sell a second home. Agents earn a 3% referral commission on the share price and Pacaso equity in the form of 500 restricted stock units (RSUs), when helping clients co-own a luxury second home in destinations regardless of where they're based or licensed. Pacaso manages the entire process to make it simple for agents from scheduling tours to answering questions, or managing inspections and escrow.

The real estate industry is embracing co-ownership as Real Estate Standards Organization and its members defined co-ownership as a property type in 2021.  Engel & Vӧlkers, RE/MAX, and Better Homes and Gardens® Real Estate introduced Pacaso and co-ownership to the already full-service luxury brokerages and networks, and Leading Real Estate Companies of the World® selected Pacaso for its Solutions Group program.

About Pacaso
Pacaso® is a technology-enabled marketplace that modernizes real estate co-ownership to make owning a second home possible and enjoyable for more people. Pacaso curates luxury listings with premium amenities and high-end contemporary interior design, offers ⅛ to ½ ownership with integrated financing, and, after purchase, professionally manages the home and supports seamless resale. Co-founded by Austin Allison and Spencer Rascoff in 2020, Pacaso operates in top second home destinations around the world. Pacaso has been certified as a Great Place to Work and is recognized as one of Glassdoor's 2022 Best Places to Work.


Are you a real estate agent who struggles with social media and creating real estate marketing content to stay current in today’s digital world?  Zentap has multiple solutions to help you save time and money while creating branded marketing content for your real estate business and listings, helping you stay top of mind.


Are you a real estate agent who struggles with social media and creating real estate marketing content to stay current in today’s digital world?  Zentap has multiple solutions to help you save time and money while creating branded marketing content for your real estate business and listings, helping you stay top of mind.

Related News


Leading Nationwide Property Management Company Launches Property Investment Tool

Real Property Management | December 13, 2022

For intentional property investors, the right property management company can take the guesswork out of generating the best return on investment (ROI). Real Property Management, a Neighborly company, has been offering residential property management services throughout North America for more than 30 years, and recently launched the Wealth Optimizer Tool designed to support property investors looking to optimize their rental property's ROI. Smart property investors use a variety of metrics to analyze real estate investments. These metrics allow for comparing and tracking performance, but with the metrics, there is a balance of understanding real-world variables. Real Property Management's Wealth Optimizer Tool is available to anyone and can help investors determine if a property is a good investment. The free property investment tool provides expert data on a rental property's performance, future capital expenses, helps them analyze the potential of a future purchase and can help analyze the potential of a future purchase. "Our franchise owners have been offering this type of hands-on assistance for analyzing the potential of a rental property for single and multi-property owners for the past five years. We wanted to build an online, user-friendly calculator that allowed rental-property investors to make their own custom adjustments on parameters, With access to advanced reporting in this tool, our streamlined processes and one-on-one intel help investors analyze current and future properties to maximize their rental income while minimizing expenses and inefficiencies." -Jeff Pepperney, president of Real Property Management The interactive report pulls available data on property valuation based on users' specified investment parameters. The tool allows users to view revenue, expenses, equity changes, cap rate, cash flow, gross yield, annualized return, and cash-on-cash return, in addition to some advanced reporting features. A key feature of the Wealth Optimizer Tool is the option to compare up to three properties when considering adding properties to their portfolio. We're always looking to improve our value-add to property owners and provide comprehensive property management with superior service. This includes preserving investors' assets and optimizing their ROI, This tool is one more proof point of our brand promise, offering greater visibility into the performance of rental property portfolios,said Pepperney. Along with helping intentional property investors realize rental property potential through wealth optimization, Real Property Management provides full-service leasing, move-in, and move-out property inspections, property maintenance, management of tenant requests and emergencies, advertising and marketing, tenant screening, accounting, rent collection, legal evictions, and online reporting portals. About Real Property Management®: Real Property Management, a Neighborly® company, is the largest property management franchise in North America, with more than 30 years of industry expertise providing full-service residential property management for thousands of investors and rental homeowners from more than 400 independently owned and operated locations worldwide. Acquired in 2018, Real Property Management is part of Neighborly®, the world's largest home services company with more than 30 brands and 5,000 franchises collectively serving 12 million+ customers in six countries, focused on repairing, maintaining and enhancing homes and businesses.

Read More


Robust Real Estate Teams up with Side to Enhance Real Estate Services

Side | January 30, 2023

Robust Real Estate, a client-centric residential sales and leasing firm, recently announced its partnership with Side, a real estate technology company. The collaboration will ensure that the relationship-driven firm of Robust Real Estate is powered by the industry's most advanced platform. Corey Nelson founded Robust Real Estate to assist Southern California homebuyers and sellers achieve their real estate objectives. With a total transaction volume of approximately $300 million, Nelson and his team earned a spot on the Los Angeles magazine Real Estate All-Stars list for 2023 and the RealTrends list of America's top real estate professionals in 2022. In addition, the team has 100 five-star Zillow ratings and many satisfied clients who support its referral-based business. Partnering with Side will ensure that Robust Real Estate remains at the forefront of the evolving real estate market and continues to provide its clients with premium services. Side supports Robust Real Estate with a one-of-a-kind brokerage platform consisting of proprietary technology, branding and marketing services, transaction management, public relations, lead generation, vendor management, legal support, and infrastructure solutions. In addition, Robust Real Estate will join an exclusive group of Side partners, gaining access to an expansive network. Corey Nelson, Founder of Robust Real Estate, shared, "I've dreamed of opening my own brokerage since obtaining my broker license in 2015, but I was hesitant to move forward because of the overhead, complexity, and liability." He adds, "Side solves many of my concerns by providing my team and me with access to state-of-the-art marketing, technology, administrative, and legal services, so we can spend more time delivering best-in-class service to our clients." (Source – PRWeb) About Side Headquartered in San Francisco (California) and founded in 2017, Side is a real estate brokerage platform empowering agents, teams, and independent brokers to establish and expand their boutique brands. The company works in the background to provide its partners with time-saving technology and superior support so brokers can work without worrying about the time, cost, or risk of operating a brokerage. Its proprietary technology platform and support solutions enable agent partners to increase productivity and expand their businesses. As a result, Side has helped launch more than 500 real estate companies across the country.

Read More


AppraisalWorks Partners with Mortgage Cadence to Modernize the Appraisal Process

AppraisalWorks | December 01, 2022

AppraisalWorks, a leading provider of real estate appraisal management technology, today announced a partnership with Mortgage Cadence that will allow lenders to consolidate multiple appraisal vendor and order management systems onto the AppraisalWorks platform – for centralized management and automation of the complete appraisal management function. Mortgage Cadence is a comprehensive, customizable platform that is uniquely positioned to provide a complete, end-to-end loan lifecycle experience. The integration with AppraisalWorks will enable lenders to quickly select the best-fit property valuation model directly within the Mortgage Cadence platform. Lenders benefit from real-time communication, on-demand access to appraisal information, customizable workflows, greater efficiency and complete transparency throughout the appraisal process. “Adding the AppraisalWorks solution to the Mortgage Cadence suite of partner integrations will further help lenders accelerate their appraisal modernization efforts and improve their ability to deliver faster, more accurate appraisals, This partnership furthers Mortgage Cadence’s commitment to provide access to service providers of choice for lenders on the Mortgage Cadence platform.” -Jim Rosen, Executive Vice President of Services at Mortgage Cadence AppraisalWorks is on a mission to modernize appraisal management. Our partnership and integration with Mortgage Cadence strengthens our commitment to delivering the visibility and control lenders need to achieve exceptional customer service, By consolidating appraisal vendor and order management on AppraisalWorks, lenders gain greater efficiency, control and agility,said Ben Wiant, Vice President of AppraisalWorks. About AppraisalWorks AppraisalWorks® is a cloud-based appraisal management technology platform that enables banks, credit unions, loan servicers and mortgage lenders to order, manage, maintain, and analyze real estate appraisals and collateral valuations. Through its Community and Enterprise versions, AppraisalWorks improves process efficiency, ensures regulatory compliance, and facilitates collaboration among lenders, borrowers, processors, appraisers, and the quality control team – significantly improving loan turnaround time, reducing cost per loan, and enhancing the borrower experience. AppraisalWorks is patented under U.S. Patent 10,635,999. About Mortgage Cadence Mortgage Cadence delivers the industry’s most complete, modern, cloud-based digital lending platform designed to provide an exceptional user experience throughout the entire mortgage lending life cycle, across all channels and products. With a leading borrower point-of-sale through closing collaboration tools, the end-to-end platform is both complete and configurable offering an open-architecture designed to meet the needs of today’s lenders. The platform enables lenders to work more efficiently, leveraging automation and workflow tools that deliver an excellent borrower, sales and operational user experience.

Read More